Baltimore
Menu

Lights! Camera! Action! An Evening with Dan Gerlach of Storyfarm

Written by
Joshua Uzzell
Published
March 20, 2014

How do you decide if you need video production services? Dan Gerlach, partner at Storyfarm, gave an informal talk at our February Blend and shared with us the value that video brings to promotions and how to employ a professional video production agency.

“When compared to text, still pictures, or audio on its own,” Dan said, “video is the most effective in fully engaging an audience because the average person is more likely to recall a message or take action after watching a video.” He went on to list the applications of video for business: presentation openers, product demos, orientations, FAQs, event highlights, and case studies.

“There’s a lot of room to get creative,” he said.

Dan advised attendees to consider what value a video may have for the intended audience before anything is created. “Avoid catering to internal stakeholders, focusing on sales, and exclusively highlighting your brand. Take the time to generate ideas for content that are both informational, entertaining, and ultimately attention-grabbing.”

Once you have a video concept, you should explore production options, keeping in mind that a video only needs to be two to three minutes long. Light-hearted gimmicks that are used for a temporary promotion might benefit from a simple DIY production, such as Vine, while a formal address explaining the cornerstones of a company needs a more professional approach.

“When evaluating an agency for video production,” Dan explained, “first look at their portfolio. The best video production agencies have YouTube pages filled with case studies, allowing you to gauge their quality and output. Next, look at your budget and their pricing. A two- or three-minute video will cost roughly $12-15k for 10 hours of professional production.”

Dan also suggested looking at what potential an agency has for a long lasting partnership, since working with the same company on multiple projects, such as a promotional series, may offer additional perks as well as discounts.

For an in-house or freelance designer, he had this advice: make sure you have a seat at the table while your company is working with a production agency. If you’re acting as the creative director, you will need to ensure that the visual identity and style is being held to the company’s brand standards.

For more information about Dan and Storyfarm, head over to their website and check out some of their production videos on Vimeo.

Joshua Uzzell is a well-rounded graphic designer who previously helped plan AIGA Baltimore’s monthly Blend and Converse events. Check out his work at www.joshuauzzell.com.

Impact Hub is a coworking space on a mission: to bring together a community of entrepreneurs, activists, creatives, and professionals to take collaborative action and drive positive change. With our missions aligned, it’s only natural that AIGA Baltimore has partnered with Impact Hub. Read more about our partnership and a 10% discount on an Impact Hub membership.
March 7, 2016
AIGA Baltimore is calling all designers looking to make in impact in our community! The nation and the world have been focused on Baltimore as we have confronted some of the major issues of our time. In the coming months, we will be working in partnership with the Druid Heights Community Development Corporation and Neighborhood Design Center to develop the community branding for Druid Heights CDC. But we need YOU to do it! AIGA Baltimore is looking for designers, creative and art directors, interactive and UX designers for this initiative. Apply by March 25th to get involved.
March 5, 2016
Alyson Beaton is a successful designer and entrepreneur. For more than a decade, she’s designed and launched several of her own product lines, including Lille Huset, Grow Books Press, and Marketote. For Design Week 2015, Alyson joined us to talk about her experiences as an entrepreneur and designer, and the processes of defining both success and failure.
February 16, 2016
Designers often talk about the ability of design and design thinking to spark positive change, but it’s just as important to understand how design has been used as a tool to negatively impact culture and community. The Art of Oppression is a new Blend series dedicated to reminding us to view design with a critical eye into the perspective and agenda behind it.
Baltimore · Tuesday, May 10, 2016
Chris DallaVilla is a man on a mission to share the power of data-driven creative solutions with the world. He believes that “with the right data, you can control your destiny” because when data is combined with creativity, technology, and strategic thinking, it drives significant business results. On Thursday, May 19, join AIGA Baltimore at Betamore for an intensive lecture and workshop with award winning designer, developer, and data scientist Chris DallaVilla.
Baltimore · Thursday, May 19, 2016
Are you curious about what AIGA Baltimore does, how our board operates, or how our work impacts the local and national design communities? Do you want to learn about how to get involved and give back to your profession? Get answers to your burning AIGA questions at our 3rd Annual Open Board Meeting! Join us at Impact Hub on Saturday, May 21, to find out more about AIGA and tell us what design initiatives you would like to see in Baltimore.
Baltimore · Saturday, May 21, 2016
Comments
AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.

Comments are closed.

LOADING...
Your browser is too old to view this site.

Do yourself a favor and upgrade it to the latest version.