Converse: Branding — Beyond the Logo

Still raving/ranting about the Super Bowl ads? Join AIGA Baltimore for a design conversation about the brands you love and the ones you love to hate.

From advertising to customer service interactions to packaging, a brand’s many touch points can add up to create a great personality, or flop into a discordant mess. What makes some companies more successful than others at building a story we want to believe in and buy into?

Show-and-tell style, come ready with examples of brands you think are great and those that are second-rate. Visuals like magazine tear-outs, photos, and videos on tablets are encouraged!

Members: FREE
Nonmembers: $10.00

When & Where
Thu, Mar 20, 2014 6:30 PM - 8:30 PM EDT
The Chesapeake Baltimore
1701 North Charles Street
Baltimore, Maryland 21201