Ink & Pixels 2018: Creative Review is just around the corner, which means you’ll have the opportunity to have your portfolio reviewed by industry professionals. Here are five tips for you to get prepared so you can make the most of it.
Portfolio Tip #1: Don’t take it personally
As creative people, we tend to get deeply attached to our work, but keep in mind that any criticism you receive is not directed at you but at the work you present. Reviewers don’t know how long it took you to make it, or if your piece has a profound personal meaning to you, they will be there to give you a neutral honest opinion about your designs. They are providing you with their time and knowledge to help you have a stronger portfolio.
Portfolio Tip #2: Presentation is key
Whether you have a website, a PDF or a print portfolio doesn’t matter as long as you’re paying attention to detail. This includes not having typos and how your work is presented. If you are a product or packaging designer and don’t know how to take crisp, clean pictures, ask a friend who knows photography for help. The internet has plenty of free Photoshop mockups to display your card, flyers, and posters. It would be a shame to have your sharp designs lost in blurry or dark pictures.
Portfolio Tip #3: Keep it consistent
By consistency, I don’t mean including only print design, or only website design but rather the quality of the work. Every designer has good and bad pieces, so don’t feel pressured to include everything you’ve made. A few “meh” pieces can bring down the entire quality of your portfolio.
Portfolio Tip #4: Include what makes you special
Nowadays with templates on the internet, pretty much anyone can come up with a business card design, but that doesn’t mean all of them are innovative. Include what makes you special. Examples of this could be your use of color, your minimalist or maximalist aesthetic or the way you mix fonts.
And finally…
Portfolio Tip #5: Don’t be afraid to ask questions
Take a look at your work and write down any questions you have. Are you wondering if you should include a particular project in your portfolio? This is the time to ask your reviewer any questions you have. Take advantage of this, as once you are showing your work to a possible employer there is no turning back.
Now is time to get to work and prepare your portfolio. Join us at the next Ink & Pixels, where you’ll get personal reviews from peers and design professionals in the area!
We’ll see you there!
