AIGA Washington,DC Presents Post Typography

Our pals in DC are offering up the ultimate party: a night of design and music featuring Baltimore duo Post Typography. The award-winning designers will present their ‘Greatest Misses,’ then deliver their ‘greatest hits’ at the first-class music venue, The Fillmore Silver Spring. Check it out this Thursday at 7 pm!

The design studio’s principals, Nolen Strals and Bruce Willen, will give a behind-the-scenes peek at the design process, illustrated with projects that fell short, missed the mark, or were blown off-target by the fickle winds of client taste.

Originally conceived as an avant-garde anti-design movement, Post Typography specializes in graphic design, conceptual typography, and custom lettering/illustration with additional forays into art, apparel, music, curatorial work, design theory, and vandalism.

They’ll turn up the volume after the lecture for two sets of music featuring Strals and Willen: first instrumental duo Peals, then fiery punk band Pure Junk.

The lecture and concert will cost $14 and is an all-ages show. Registration for this event closes on January 16th at noon. Tickets will be sold day of the event, at the door, for $16 with an additional $1 service charge.

Get the full low down from AIGA Washington, DC.

AIGA Student Membership Sale

Student Membership Sale

AIGA is committed to increasing student involvement in the design community. For the month of September 2011, students may join or renew online for just $50! And to make membership even more accessible, part-time students registered for just six or more credit hours are now eligible for membership in AIGA, the professional association for design. To take advantage of this offer, simply join or renew online between September 1–30, 2011. Spread the word and don’t miss out!

JOIN NOW for access and incredible discounts!

Current student members whose memberships are up for renewal August 31 through December 31 are eligible for this discount if they renew before September 30.

My AIGA has new features.

The AIGA.org interface has new features which allow members access to enhanced information and features, as well as the means to update their contact preferences and more!!!

Recently,upon visiting the site to edit my payment options, I was able to customize the news feeds on the my.aiga.org landing page. I was able to add the In-house newsletter to my profile, adding “Articles” and lengthening “AIGA News” to the page landing.

Also, I accessed my profile to subscribe to more of the newsletters and initiative postings available: including the In-house newsletter.

Also, I have taken a moment to update my custom AIGA portfolio:

Take a moment and connect yourself with your profile page and get hip with the changes and updates to the AIGA Member landing. … And take advantage of its benefits.

You can do it!

The economy will always have its ups and downs, but graphic designers can still find their way. Here are some tips for the new graduates for 2010.

Time to make lemonade.
When you are given lemons, make lemonade. Finding a job right now isn’t easy for anyone right now, but it is a little harder for graphic designers than for some other fields because graphic design is usually one of the first industries to see cutbacks.

In February, I was laid off. I saw the industry I was in changing and design was becoming less and less important, so luckily I was expecting the layoff, and I was already feeling like it was time for a change. So I embraced my layoff and am now successfully freelancing and will most likely take this time to get my MFA. Graphic designers are lucky in that we have the option to freelance, where other professions don’t have that luxury.

Advertise.
No matter how wonderful you are, employers won’t be pounding on your door, so shout to the world online and in-person that you are looking for a design job. They do exist, but a lot of jobs are filled before a job post is even published.

I am a freelance graphic designer, and the majority of the work I have been getting is from me telling people that I was available, not from answering job postings.

Interviewing is a lot like dating.
You set up a meeting (the date). You converse to find out if you like each other, and then you go home and anxiously wait by the phone or check your email waiting for THE call. Chances are you will have to go to many interviews before you find a job that is a good match for you and the employer.

When I have a meeting with a potential client, I prepare. I look up the person and organization I will be meeting with. I select what I think will be the best designs to present, and I think about what questions might be asked of me. After the meeting, I evaluate what I could have done better. View each interview as practice and revise your answers and your portfolio constantly. Even if you feel the interview went great, try to not let it bother you if you don’t get the job. Move forward and look for something else.

You are not a rock star (yet).
You have worked hard for four long years and your professors rave about you, but you need to remember you are just beginning. There is actually still a lot for you to learn. And guess what? Once you learn it, it will change.

When I finished my Bachelor’s degree from SCAD, no one was thinking about being sustainable, designing for good, Web 2.0, iPhone/iPad apps or the design revolution in Asia. Over the years, I have continued to need to learn new things in graphic design, and I expect that will always be necessary.

Develop a thick skin.
Your portfolio review may be tough to hear today. Being a designer, you need to be able to take criticism daily. Your art director, your client, your client’s boss, everyone is going to have their opinion. It is your responsibility to educate these people on the design choices you made, but ultimately, you might sometimes be asked to make changes you don’t like.

When I work with clients, I not only want to provide them a design that I think is fabulous, but even more so, I want them to love it because in the end, they are paying me for my services.

It may not be perfect.
Don’t expect your first job to be the perfect design job. You have many years in the future to find that perfect job and quite frankly, your vision of the perfect job will change and evolve, so even if you find a perfect job now, it won’t be your perfect job in the future.

My first job was for CNN Headline News. I loved it…for the first few months. Then I realized I was doing the same job some people there had been doing for the past eight years. I realized if I wanted to continue to grow and develop in my field, I would need to find ways either in my job or outside of my job to keep myself current. For your first job, look for an employer you think you can learn from. Maybe there is someone that can be a mentor, or maybe you will be exposed new technology.

Value your work.
There are many people out there that want design services for free or for cheap. Make sure you are getting paid what you are worth. There will always be someone out there who will work for less than you. You need to explain to your clients or the employer what else you provide besides good design.

When I meet with clients for the first time, I find out what their needs are, show them my work, explain how I could help them, but I also describe to them the process. This way the client can understand all the work that goes into making a logo and why it will cost a lot more than $50. You need to do the same at interviews. Don’t assume they read your resume. You need to tell them why you will be the best person to hire.

There is still hope.
So, I am sorry to say, it won’t be easy to find a job in design. It is a competitive environment, but take this as a challenge and do all you can to make yourself stand out. Take time to write individual cover letters, tweak the wording of your resume for each job application, and bring the best and most appropriate pieces to your interviews. When you do find a job, you probably won’t love it all the time, but as with all jobs you should be able to learn something. Listen to your boss and your clients and try to find a good solution to the design that can make everyone happy, and lastly, love what you do.

Good luck to the class of 2010!

AIGA Design Leaders Confidence Index Has Industry Looking Up…

In April 2005, AIGA began conducting a quarterly survey of design leaders to assemble an authoritative statement on the current conditions within the design economy.

This Design Leaders Confidence Index is modeled on the confidence indices developed by the Conference Board for private sector corporate leaders.

Each quarter we obtain the answers to a few simple questions from several hundred design leaders—the possible responses to the following questions are: substantially better, moderately better, same, moderately worse or substantially worse.

How do you rate present business conditions for the economy as a whole, as compared with six months ago?
How do you rate present business conditions for design, as compared with six months ago?
In looking ahead six months as compared with today, do you think business conditions for the economy as a whole will be:
In appraising the prospects for design, do you think business over the next six months, as compared with today, will be:
Compared to [three months ago], are the chances of hiring additional staff:
Compared to [three months ago], are the chances of purchasing additional hardware and software:
Over time, the responses enable AIGA to develop a confidence index of conditions in the profession that will be helpful to members and their colleagues in judging current conditions nationwide. The index will also help us in advocating the interests of the design community in Washington and with sponsors.

Most recent results
The AIGA Design Leaders Confidence Index for the fourth quarter of 2009 reflects strong confidence in an economic recovery. The index held at 98, up from 51 in October 2008 and consistent with designers’ attitudes during the period 2005–2007.

AIGA anticipates that the real measure of the state of the design economy is likely to come in the first quarter of 2010, as designers experience the effects of corporate budgets that were determined during a weakened economy. However, only 6 percent of the design leaders surveyed last month expected business over the next six months to be worse than current business levels.

Nearly a third of respondents (29 percent) believe they will be more likely to hire new designers in this quarter than last; only 18 percent felt they were less likely to hire new designers. And 44 percent felt their plans of purchasing new hardware and software had increased compared with three months ago.

January 2010’s index is 98.72 compared to 2009 when it was 54.55

http://www.aiga.org/content.cfm/confidence-index

Moving your portfolio to the AIGA Member Gallery

COPIED FROM A EMAIL BULLETIN:
Last month, we wrote to invite you to AIGA’s new portfolio service on Behance, the AIGA Member Gallery. We hope you’ve been able to take the system for a test drive since then. We wanted to let you know that we’ve set a firm transition date for member portfolios:
Design Jobs portfolios will be deactivated on February 28.

Current members with a portfolio on Design Jobs, this means you’ll need to set up your new portfolio on the AIGA Member Gallery before February 28. After that date, you’ll no longer have access to your Design Jobs portfolio.

Get started
a) The AIGA Member Gallery is an advanced, integrated platform for you to showcase your work, get connected with like-minded creatives and be found by employers and recruiters. Here’s how to get started in the new system:
b) Create a Behance account (If you already have a Behance account, skip to the next step.)
c) Edit your profile in Behance
d) Select My Networks tab
e) Select All Networks
f) Click “Join” link next to AIGA Member Gallery
g) Enter your AIGA credentials (Forgot them? Use the Find Me link on My AIGA.)

See www.aiga.org/aiga-member-gallery for more information, including answers to FAQs and links for further support.
Thanks for taking the time to set up your new portfolio!

Design Your Life… Or Try At least To Deconstruct It.

Recently, I caught up on old podcasts. Every year around the holiday, I have a whole shelf full of books articles, sometimes the occasional tax form that I wait to deal with during “down”-time (I really don’t know what that is… Is there ever “downtime” i.e. when the mac takes 5 minutes to start I have to make some tea). This year, and I suspect on into the future, my shelf was also digital. I had podcasts galore to listen to. (I heard bits of Tracy Morgan on Fresh Air and you may want to check that out…) But design-related, I got to see Baltimore’s Ellen Lupton give a talk discussing the design of everyday things.

Design Your Life: The Pleasures and Perils of Everyday Things (Paperback) Ellen and Julia Lupton

I’ve yet to read the book published in May 2009, but it’s right up my alley, behind Back of The Napkin by Dan Roam and Moneyball by Michael Lewis borrowed from a friend. (if you’re putting two and two together and reading these posts, you’d know that if I can reference the Jersey Shore punchout, I’m not reading enough.) Anyway, “reading” the podcast available as part of the sva.edu series of lectures discusses the premise of the book—a great one.

The premise is how, we as designers are poised to question the design of things in our lives. Not that only designers can do this but designers being familiar with the process of constructing and de-constructing design (I would think are poised to really take hold in questioning our world) though the book is positioned to a general market which I think is great, because in this burgeoning world where everyone thinks they can design a fashion line, everyone could use a discussion on the design of “things”.

One curious moment in the podcast was Ellen’s observation of why so many pillows on the hotel bed? More than anything the podcast id two things: made me want to read the book and make me ask about the “everyday decisions” that people make—in this case couples.

My wife and I are a test case in this regard. I’ve been a coffee-drinker for about 15 years now. As a kid, my only reason for even looking in coffee’s direction is to assess how much like hot chocolate I could make it. Well, as an adult, realizing that the hot chocolate pushed on the store shelves is a tired hack of what is better found in premium locations, coffee became the choice du jour (good coffee nowadays seems so much more available).

Recently, we had a difference of opinion over two very mundane household products: the coffemaker and the wine opener. I don’t know what most couples do in this instance, but in ours two coffeemakers exist side-by-side and get used based on setting.

My items are the plain ones. Hers are the intricate, elaborate ones… The ones that are fixtures in catalogs that may come around this time of year. All this boiled down to a philosophy that I have about products: don’t get much more than will break and get something that even if it “breaks” it still works. For instance, here’s a photo of a coffeemaker that had been in our house. this is three coffeemakers ago!!! Why on earth do they break? And then on the morning and as much as the week afterward, I feel like the Resistance making coffee on-board that ship in the Matrix.

The wine opener is the same way. I understand because it makes it easier for my wife to open a bottle, but outside of that, I resent the plug being into the wall and I expect the wine opener to pay its share of the bill.

As for my coffee press… simple enough. No alarm clock, no filter, just me and the coffee and a little work. Same with the standard wine opener you’d expect the server at your favorite restaurant to have. (They open the bottle so quickly, I just had to learn to make it that easy on myself: kinda reveals my priorities, huh?). But to analyze this even more, it even goes to things I buy:

• Not the latest iPod or iPhone Reason: I went for a bike ride and the phone I had at the time Motorola Q got caught in a 45 minute rainstorm despite being told on television no rain was imminent. (Wife said otherwise and I’ve yet to live that down). So, I’d be out such and such dollars and as it seems a massive chunk of productivity.

• Solid state stereos with no AUX channel… Just think if you lived in the 8-track days and the stereos changed each time and it didn’t die, it just became something you could no longer use ’cause the whole world changed around you how terrible that would feel. Realistically, if the component at least has an AUX panel you’ll be able to feel it music no matter how far into the future the thing goes—even if say the CD player stopped working.

Cars with needless electronics… I heard this on Cartalk once: “After 1990, the amount of electronics that are installed into cars increased dramatically”. In some cases that’s good: enhanced fuel consumption, better engine timing and less emissions. On the other hand, it means mucho dinero when you’ve got a engine diagnostic issue. I know I must’ve bought somebody a boat after my wife had a Honda, a Honda (like the one in Pulp Fiction) of all cars that went in for service (I won’t say where) and came out with the engine light on and the radiator cap not screwed on tight.

The latter issue caused drama on the return trip from Canada, but that light ended up being on the rest of the time we had the car… They couldn’t fix it. It was like a terminal illness: Decent car whose life was “shortened”. Certainly that precipitated not only bad feelings over the cost of “fixing” it (although I’m handy, our household is in a let’s say “detente”—a la the Cosby Show where Claire wouldn’t “let” Heathcliff work on anything—where I often defer against working on her things just in case something went wrong. it’s one thing to have a “bad” mechanic work on your stuff, a whole ‘nother thing to live with’em.)

But, personally this dilemma has worked its way into my own vehicular situation. I own a ’72 Karmann Ghia, which is like an Audi TT built from the frame of Herbie The Lovebug—all good times and looks, no real speed. No electronics other than the radio and lights. it’s great, but also a car that needs to be tuned every season and difficult to manage without any handiness… Also, I have a ’99 Audi with all the comforts of the modern day. What does this mean? Sometimes going in for service, yet rebelling and fixing things on my own as my wallet dictates.

It leaves me with the question as to the complexity of things is both a good and bad thing, and that relates to the design of the relationships we have with them. The $35 coffeemaker that isn’t too ornate and works is a success. But that next day when it breaks, I’m like WTF? Similarly, I don’t need the style points when opening wine if I have to perpetually charge the thing. Nor, do I need the hassle of a $400 charge to re-code the electronic key for the door of the car… “I just need to get in the car!!!”

That said each of these options is an improvement, or so we thought, at some point. But at what point is too much, too much?

Behance Network …

Good news if you’re into this kind of thing…

AIGA is in the process of migrating design portfolios to the Behance Network (www.behance.net). As an AIGA member, you get portfolio space for your projects and why not use it right? I spent the holidays migrating some of my stuff and sending other projects to the hopper… Below here is a photo from a shoot I did of the Harbor for a gala for which I was designing invitations (from the south side where the new condos are in front of the Visionary Art Museum).

Shouts out to all the AIGA Baltimore folks who use the portfolio site and use it well… Once the Behance engine gets settled in, it’ll be great and deliver your feedback to us if you’re interested. We’ll pass it along.

Baltimore Marriott Waterfront, Inner Harbor in Baltimore, MD