Board Spotlight: Marisa Martin

Meet Marisa! She’s definitely the most energetic person you’ll meet today (or this month), so you know we’re super-lucky to have her as our Membership Director.

Born in Kansas and raised in New Jersey, Marisa found herself in Baltimore for college. She started out as a bio/psych major, pursuing her need to figure out how and what makes people tick. As a kid, she constantly doodled in notebooks but never thought much of it…but by her senior year, she’d found her calling in graphic design and had fallen in love with Charm City.

Ask her what she loves about design and she’ll say it’s all about the people.

“I love being able to connect with others through my work,” she says. “From designing a website to a printed piece, translating ideas into words and images, and then communicating with others through that end result, is the ultimate thrill for me.”

Marisa’s love of design and being social translates well to her role on the board. “Being on the board is great because I get to be part of a solid community of designers. I want to help change the perception of designers within society. Designers should be strategists and leaders who shape the world and make it a better place to be, not just people who simply make pretty things. With the local and national support of AIGA, I think we can do that!”

On the list of her many influences, Marisa has found both inspiration and comfort in a letter written by Jean-Paul Sartre. In this letter he writes, “There may be more beautiful times, but this one is ours. And let’s do it with everything.” It serves as a reminder be true to herself⏤to grab life by the horns and make the most out of it. She says, “You may not be in your ideal situation, but you have the power to work your way there!”

When Marisa isn’t designing, playing field hockey or jamming to music, she dreams of traveling. “I want to go everywhere and see everything. There’s no place not on my list to visit. I want to learn what makes other people tick and how they work, think and react.” Marisa’s favorite part about traveling: putting herself in someone else’s shoes and understanding how they live.

And if she had to create an ice cream flavor that captured the spirit of Charm City, she’d serve up a scoop of steamed crab Old Bay ice cream in a Berger cookie cone!

Board Spotlight: Kate Lawless

Kate Lawless loves design because of its visual connections to words. She loves Baltimore because it’s a vibrant and weird city. This is the perfect storm for her role as AIGA Baltimore’s social media chair. When not gardening, crafting, cooking, or tweeting, she’s working as a designer at University of Maryland Faculty Physicians, Inc., creating eLearning modules, print materials, and digital signage.

Kate says she wanted to join our board to give back to the creative community while working to strengthen it. She says, “It’s a bonus that our meetings are held in bars, so I have a beer with designer friends frequently.”

When pressed for details about her “vibrant and crazy” thoughts on Baltimore, she says, “I know of this place called WC Harlan, a 1920’s style speakeasy bar, but I promised not to say where it is.” And while she loves the city’s ‘crab’ symbolism, she’d update the iconography to be more a celebration of the row home.

Currently, she’s listening to Daft Punk’s Random Access Memories. We asked her for a critique of the album’s cover.

“It’s too robotic,” she said, “Not enough punk and funk. I would start with the black background, definitely keeping it dark, but adding in some zags or blasts of color in an abstract composition with a spray paint texture.”

Got questions for Kate about AIGA Baltimore’s social media? Email her at socialmedia@baltimore.aiga.org.

AIGA Washington,DC Presents Post Typography

Our pals in DC are offering up the ultimate party: a night of design and music featuring Baltimore duo Post Typography. The award-winning designers will present their ‘Greatest Misses,’ then deliver their ‘greatest hits’ at the first-class music venue, The Fillmore Silver Spring. Check it out this Thursday at 7 pm!

The design studio’s principals, Nolen Strals and Bruce Willen, will give a behind-the-scenes peek at the design process, illustrated with projects that fell short, missed the mark, or were blown off-target by the fickle winds of client taste.

Originally conceived as an avant-garde anti-design movement, Post Typography specializes in graphic design, conceptual typography, and custom lettering/illustration with additional forays into art, apparel, music, curatorial work, design theory, and vandalism.

They’ll turn up the volume after the lecture for two sets of music featuring Strals and Willen: first instrumental duo Peals, then fiery punk band Pure Junk.

The lecture and concert will cost $14 and is an all-ages show. Registration for this event closes on January 16th at noon. Tickets will be sold day of the event, at the door, for $16 with an additional $1 service charge.

Get the full low down from AIGA Washington, DC.

HOW Interactive Conference 2013: Tools & Resources

When I first set out to write about what I learned over 3 fabulous days at the HOW Interactive Design Conference in Chicago, I realized (as I sifted through pages and pages of notes) that what’s needed here isn’t another recap of sound bites from the event. What I usually hear from design conference attendees is “it was good but I was expecting more” or “I had a great time but it only reinforced what I already knew.” If you’ve scoured hundreds of articles, blogs, and books about how to be a better designer then you don’t need to learn more, you need to do more. So, with this article, I figured you’d want tools to get the job done.

I’ve put together the tools and resources that the speakers shared at HOW, some of which are free.

PROTOTYPING & WIREFRAME TOOLS

sketches

Axure.com
Make interactive wireframe and prototypes without writing code.

UIStencils.com
Get the tools you need to sketch any type of prototype with pen and paper. Check out this iPhone Stencil Kit!

Protosketch
Build fully-interactive prototypes from your UI Stencil Sketches.

FluidUI.com
Design working mockups for mobile and tablet apps in the browser to share instantly.

Invision
Quickly share a mockup or demo a mobile app with this prototyping and collaboration tool for designers.

Flinto
Make your designs interactive. Create iOS prototypes with your rough sketches or final mock-ups. This tool adds interactivity by linking screens so you can quickly share with your client.

Skala preview
Send pixel perfect previews from your Mac to as many devices as you like. And if you’re working in Photoshop CS5 or higher, you can preview as you edit.

Codiga
A cloud-based drag-and-drop mobile interface builder. Import your own code or choose from their JQuery powered library of components.

Wirify.com
Convert any web page into a wireframe. The PRO version lets you export and edit the wireframes into a variety of formats.

Sketch
A vector graphics app (Mac only) for web and UI design. Render text, create artboards, and use its adjustable 960 grid for wireframes. Using Sketch Mirror, you can preview your work on your iPhone and tablet over Wi-Fi.

USABILITY TESTING

Silverback
Usability testing software for designers and developers. Screen capture, record live video & audio of your users testing your website.

Optimizely
Website Optimization and A/B Testing

UXrecorder
Mobile Website Testing for iOS

DESIGNING & BUILDING

Chris Butler

Macaw
Tired of designing in Photoshop and Illustrator? This web design tool writes code as you draw it.

Codrops
A web design and development blog that publishes articles and tutorials on the latest trends and techniques.

Hammer.js
Javascript library for multi-touch gestures.

Adobe Generator for Photoshop CC
Create image assets in real time.

Adobe Edge Reflow
Design responsive CSS layouts for all screen sizes and export to an HTML code editor with Adobe Edge Reflow CC.

Communication is Key

BOOKS, BLOGS, AND MORE…

Want to know more? Here are some books from the HOW speakers themselves. If I hadn’t brought all carry-on luggage, I might have bought every one of these. Thank goodness for the internet.

Patrick McNeal Twitter
Creator of designmeltodown.com
Session:  What You Need to Know To Be An Effective Web Designer
Books: The Mobile Web Designer’s Idea Book, The Web Designer’s Idea Book

Chris Converse – Twitter
Codify Design Studio
Session: How to Turn Your PSD Documents into Web Pages
Some Great Resources and Templates can be found here

James Victore – Twitter | YouTube
Keynote Speaker
Book: Victore or, Who Died and Made You Boss?

James Pannafino
Associate Professor, Millersville University
Session: Interdisciplinary Approach to Interactive Design
Book: Interdisciplinary Interaction Design

Chris Butler – Twitter | Blog
COO, Newfangled
Session: Master (minding) the Process: Presentation Slides
Book: The Strategic Web Designer

Margot Bloomstein – Twitter
Principal, Appropriate, Inc.
Session:  Making Meaning in Content and Design – Presentation Slides
Book: Content Strategy at Work

Todd Zaki Warfel
Co-Founder, Nimbly App
Session: Interactive Prototyping & Exploration of Standard Prototyping Tools
Book:  Prototyping A Practitioner’s Guide

Terry White, Sr.
Worldwide Evangelist, Adobe
Session: Create HTML Websites, iPad Apps and eBooks Without Writing Code
Tutorials

Cameron Moll
Founder, Authentic Jobs
Session: Visual Execution of Branding Across Platforms
Books: CSS Mastery , Mobile Web Design

Christopher Cannon
Senior Designer, Bloomberg
Session: Designing Data: How to Create Meaningful Visualizations – Presentation Slides

Brian Wood
Co-Owner, AskBrianWood.com
Session: Bridging the Designer/Developer Divide

David Sherwin – Blog
Principal Designer, frog
Session: Using Storytelling Techniques to Create Better Interactive Experiences
Book: Success By Design: The Essential Business Reference for Designers

Dan Rhatigan
Type Director, Monotype
Session: Tailored Type for Screens – Website

Want a play by play of the event? Here’s a beautiful summary of the social media from the conference as it happened.

Have you used some of these? Do you have something to add? We want to hear about them!

Jennifer Marin is the co-president of AIGA Baltimore and she clearly loves resources.

25 Days of AIGA

In honor of the holiday season and AIGA Baltimore’s 25th anniversary, we’ve put together 25 Days of AIGA: a list of 25 awesome things about AIGA Baltimore and the magical holiday season.

December 1: Get up close and personal with the best of the best! Couldn’t attend Design Week 2013? Check out what we learned from Khoi Vinh, Matteo Bologna, and other amazing designers: http://ow.ly/rjWVB

December 2: Did you miss the members-only BPS workshop? Say HI to Kim and Kyle this month at their Pop-Up Shop, Holiday Card workshop, and 2 craft fairs! http://baltimoreprintstudios.com/workshops/

December 3: Say HI to Design Week 2012 lecturers, Post Typography! They’re having an epic poster sale on 12/7 at their studio http://ow.ly/rjZr9

December 4: Did you know your AIGA membership is good around the world?! If you find yourself traveling, check out the local chapter’s events and tell ‘em B’More says “Hi!”

December 5: Be in the know about all local art events. CBS Baltimore selected us as one of the top 5 to follow in the arts: http://ow.ly/rjZCZ

December 6: Wallet feeling the holiday pinch? Save with AIGA membership discounts on things like Adobe, Shutterstock, Apple, and Lynda.com.

December 7: Exclusive AIGA benefits are now more accessible than ever! Give your favorite designer a membership gift for $50:http://www.aiga.org/join/

December 8: You can look to AIGA for standard practices and legal requirements. Supporter-level members and above get a complimentary print copy of the AIGA ethics guide!http://ow.ly/rjZUg

December 9: Be counted. Join the largest community of design advocates, practitioners, enthusiasts and patrons! http://www.aiga.org/belong/

December 10: As a Baltimore chapter member, you have access to special members-only events! Check our events calendar for upcoming opportunities: http://baltimore.aiga.org/events/

December 11: Get to know us and other creative professionals! Who else is going to Baltimore Jingle Mingle tomorrow?! http://ow.ly/rjZRV

December 12: Be counted. Join the largest community of design advocates, practitioners, enthusiasts and patrons!http://www.aiga.org/belong/

December 13: Today, we’re simply enjoying time together with friends at our Board Member Holiday Potluck Dinner…YUM!

December 14: Support local designers and quality craftsmanship. We’ll be shopping at the Holiday Heap today. Come say HI!http://www.charmcitycraftmafia.com/holiday-heap-2013-2/

December 15: Designers caught in the act of giving back at MDFB:http://ow.ly/rk00E. How else can we team up to support the Baltimore community?

December 16: Do you know about Harris Creek Connected? Learn more about them and get involved in social design initiatives through AIGA!http://www.aiga.org/harris-creek-connected/

December 17: Reconnect with analog! Dr. Sketchy’s & Creative Alliance have life drawing events, & boardie Greg shares his thoughts: http://baltimore.aiga.org/for-the-love-of-analog-design/

December 18: Does your New Year’s Resolutions List include “Find a new job?” Members are in luck. We’ve got exclusive opportunities for you on AIGA Design Jobs (http://designjobs.aiga.org/)

December 19: Be found! AIGA members are invited to join our exclusive Behance network: http://www.aiga.org/aiga-member-gallery/

December 20: Get recognized with discounts on competitions! AIGA’s design competitions celebrate exemplary design and demonstrate the power of effective design. http://www.aiga.org/competitions/

December 21: Never stop learning! Whether you’re just getting started or well into your career, AIGA has authoritative advice, articles, compensation data, publications and more: http://www.aiga.org/Resources/

December 22: How do national design trends translate to the Baltimore community? Come find out at our monthly BLEND! and Converse events!

December 23: Let AIGA help keep you healthy in 2014 with health insurance discounts: http://www.aiga.org/health-insurance-discounts/

December 24: AIGA is turning 100 in 2014, so look for amazing celebratory things in multiples of 10! Cheers to the future of AIGA!

December 25: AIGA Baltimore doesn’t plan on slowing down our 25th Anniversary celebrations, either! Just wait ’til you see what we have in store…!

Design + Books = Love

All designers need inspiration, but where do you go to get it? While the web is full of great finds, design books often have just as much insight, not to mention beautiful paper and spreads to spark any designer’s imagination. Last night, Converse attendees shared together the design books that inspire them the most during a meet up at Zen West Roadside Cantina and they came up with quite a list! Make sure you add a few of these to your wish list and don’t forget to drop some hints to friends and family!

  • 10 Commandments of Typography by Paul Felton- Felton presents the rules of typography then tells you how to break them.

 

  • Interaction of Color by Josef Alber (iPad Edition)- This book was originally published in 1963 as a limited edition boxed set with paper samples to help explore color pairing. Now, it’s been re-envisioned as an app for interactive learning via iPad.

 

  • A Smile in the Mind by Beryl McAlhone- Learn how to capture your audience with wit and suffuse your designs with substance. This is a required read for the Creative Concepts course with Ed Gold (a former AIGA Baltimore chapter president!) at University of Baltimore.

 

  • Stylepedia: A Guide to Graphic Design Mannerisms, Quirks, and Conceits by Steven Heller- A great reference for all things design.

 

  • The Business Side of Creativity by Cameron S. Foote- Foote provides invaluable insight for anyone working for themselves, including pricing guides, advice on how to hire, and more.

 

  • The Standard by Sappi- This series published by paper manufacture Sappi uses paper samples, varnishes, folio, and other finishes to beautifully illustrate print production techniques.

 

  • Don’t Make Me Think (Second Edition) by Steve Krug- Learn how to refine your design thinking for the web. Krug will show you how to focus on your message without cluttering it.

 

  • Just My Type by Simon Garfield- “Comic Sans is not at fault is not at fault… it’s the people who use it.”

 

  • Readymade by Shoshana Berger- This compilation of hands-on projects will inspire you to get away from the computer.

 

  • Idea Selling by Sam Harrison-  Harrison provides daily digestible tips on how to successfully pitch your creative ideas to decision makers.

 

Let’s Recap the 2nd Annual Baltimore Design Week!

We totally believe in feedback.

Back in October, we went all out for our friends and colleagues in the Baltimore design community and we’ve been hearing about it ever since. If you haven’t emailed, tweeted, or talked to us face-to-face about your experience, we’d like to hear from you. Complements, suggestions, or criticisms: the more we receive, the better Design Week gets.

Okay, that said, let’s get to the wrap-up..!

Design Week opened up with a bike race through Baltimore to find and capture the each letter of the phrase” AIGA Baltimore 25″. Participants sent their photos back to our judges at Canton’s Myth & Moonshine. Search for #AIGATypeRace on Instagram or check out the Charm City Type Race photos on Facebook.

Then on Monday, we welcomed former design director of NYTimes.com, Khoi Vinh, to the 2640 Space in Charles Village for an evening panel discussion about interactive design. Vinh was joined by Andy Mangold of Friends of the Web, April Osmanof of Fastspot, and James Pannafino of Millersville University. The conversation included topics ranging from the evolving purpose of the web and the technical specifics of responsive design to the Baltimore art and tech scene. You can read more about what we learned here.

Next up for Design Week was a type design workshop with Mucca Design’s creative director, Matteo Bologna. Held at one of Stevenson University School of Design’s swanky Mac labs, attendees were given a hands-on tutorial on how to manipulate letterforms and craft their own typefaces. Matteo demonstrated the quick and dirty overview of formatting characters in Glyphs, a font editing software. Being a Bezier curve master certainly helps!

Thursday was AIGA Baltimore’s 25th anniversary, so we just went ahead and threw a huge party in Fell’s Point at the Waterfront Hotel featuring our guests of honor: the chapter’s past presidents. Baltimore Print Studios donated super-cool thank-you certificates, hot off the letterpress, to help us recognize the presidents, their respective boards, and everything they accomplished over the last 25 years. Studio, in-house, and freelance creatives from all over the city showed up, (and some students too), making it a very memorable and fun evening for all (Well, most of us can remember it, anyway). Check out those memorable moments on our Facebook page.

The next morning, we took visitors on three studio tours, each one unique in their approach to design and what services they offer.

First, we went to ADG Creative in Columbia where we got an in-depth look at their ultra-modern setup, well-equipped with innovative technologies for interactive design and video production. From there, we headed back to Fell’s Point, dropping in on Orange Element to hear about their process, tour their 3-story row house studio, and look at some of their clever design work, including some enviable wrapping paper. Our last visit was to Gilah Press where we got to see how their top-quality cards and wedding invitations are created in a surprisingly old-school way.

We invited our participants out to Birroteca  after the studio tours to join us in a collective sigh of relief as another fantastic Baltimore Design Week came to a close. Thanks to everyone who supported us, volunteered, or attended the events. You’re totally our new (or our old) best friend. And if you couldn’t make it, don’t worry because we’re going to start planning next year’s events shortly after our holiday break and we’ve already got some stellar ideas.

Want to see more pictures? Check them out here.

Tips for Working with Non-Designers

We can’t all be designers. ADG Creative’s Jon Barnes has some pointers on how to talk to those who clearly can’t speak our language.

Be prepared to clarify that “full bleed” is a not a reference to Braveheart. Just stuff your feelings and say, “it basically means borderless.”

Expect an awkward moment when you refer to a Pantone color with “PMS” still in the title.

It’s ok to call “registration marks” something like “alignment thingies” when in the presence of non-designers. Your designer friends will know in their hearts that you’re aware of the correct term.

If someone asks you why Photoshop calls it “dodge” and “burn,” tell them it was inspired by the film Starsky & Hutch.

Train yourself to avoid the phrase “typeface” when in the presence of non-designers. They’re probably thinking of a printing press. Accept this and just call it a “font.”

Realize that if you use comic sans ironically, everyone else will see it literally. Just stay away from it while you’re at work.

To non-designers, there are usually 2 options when it comes to a certain color. Try pointing at stuff to help a non-designer communicate their desired color… “Is it like that grass outside or more like that lime?”

Use a three-strikes-you’re-out rule when people ask, “Can you design something for me real quick?” Forgive them; they know not what they do.

When you say “stroke” they think “swimming.” Try using the term “outline” at first and then, when you have the opportunity, enlighten them that “stroke” is actually a thing.

If anyone asks you to design something to “look like iOS 7” tell them you’re going to need a new iPad to really nail the look. It might just work.

Whenever someone asks you to “make it more shiny”, just smile and nod. Later, when you’re alone and working in Photoshop, just make it brighter and add a gradient.

Jon Barnes is the Director of Communications for ADG Creative and a heck of a guy. Read more over at ADG’s blog, Brain Juice, including that one time when we all went and took a crash course in Letterpress.

Would you like to be a guest blogger for AIGA Baltimore?
Email Greg to find out more information!

Top Ten Things We Learned from Design Week’s INTERACT Panel Discussion

On Monday, October 21, Khoi Vinh, former design director of The New York Times, joined AIGA Baltimore for a Design Week panel discussion on interactive design at the 2640 Space. Khoi and fellow panelists April Osmanof from Baltimore’s FastSpot, Andy Mangold from Baltimore’s Friends of the Web, and James Pannafino from Millersville University discussed what it was like to be an interactive designer in the 21st century. We laughed, we learned, and we gained new insights on working in the interactive field.

Here are a few things attendees learned from the discussion:

1. Every medium starts out with an initial purpose that evolves over time. The web started out as a library of documents and its purpose has evolved into a method of sharing content and creating conversation.

2. Baltimore has up-and-coming art and tech scenes (that often collide). People are moving to Baltimore because it’s a “cheap” place to start from the ground up. April Osmanof says Baltimore “has an art heartbeat at its core,” which fuels creativity on many different levels and industries.

3. Designers are learning to code HTML, CSS, and sometimes even Javascript because helps the team to complete projects on tight deadlines. Of course, it’s also helpful for designers and developers to speak (or at least understand) the same languages.

4. Pairing designers with developers is great for project communication and cross-training. Plus, it often results in better products.

5. Very few team-based creatives work from home. When everyone works together in the same place and at the same time we produce better work; we can get work done faster with fewer communication roadblocks.

6. If you’re just starting out in interactive design, work on a personal project to get some portfolio material. Remember that every artist was at first an amateur with developing skills.

7. There’s always something new to learn working in web production. On trying to keep up on new technologies, even James Pannafino struggles: “I freak out everyday.” So, know that you’re not alone.

8. As interactive designers, we have to get and stay comfortable with the ultimate unknown web. What’s next? Who knows.

9. Most clients know what responsive design is and why it’s important (finally!). If you still need to make the transition to coding responsively, ask yourself: “does this column or object need to have a fixed width or can it be flexible?”

10. Quick prototypes (like QuickTime movies with screen captures) are a great way to engage your client and convey interactivity from the get-go.

MD Food Bank Volunteer Day

AIGA Baltimore volunteered at the Maryland Food Bank on Saturday, September 21, and spent a few hours lending a hand to help end hunger. Who knew sorting cans of kidney beans from jars of peanut butter could be a fun time? We even got to go behind-the-scenes to see the mega freezer, which has a daytime temperature of -10 degrees! In just a few hours volunteers assisted in packing 10,785 pounds of food which equates to 8,296 meals!

Salvaged, donated food comes by the trailer-full into the warehouse, and all of it needs properly sorted and boxed before it can go back out to those in need. The cartons and cans are loaded onto the conveyor belt where daily volunteers help categorize it and pack it up.

Volunteers are critical to the Maryland Food Bank and its mission. Last year, volunteers contributed over 30,000 hours of service, saving the Maryland Food Bank $600,000.

Don’t wait for another AIGA volunteer day to give back—you can schedule a visit on your own. Better yet, bring your coworkers or friends. Check out www.mdfoodbank.org/volunteer or contact the volunteer program manager at 410.737.8282 x232 for more information on volunteer opportunities.