Members Only: Strategic Thinking Skills for the Graphic Designer

How To Utilize Strategic Thinking for Excellence in Graphic Design

AIGA Baltimore is hosting a breakfast talk that will get your marketing gears turning! On Wednesday, August 28th at 7:00 AM, join us at CO-BALT Workspace in Hampden to learn valuable thinking skills from Marketing Director Pamela Johns.

Let's discuss the benefits of not only understanding the objectives (of What) we are trying to accomplish through good design, (you know: a strong call to action button, brand recognition, etc) but also let's discuss the strategy (the How) we should be accomplishing the objectives through good design. Your audience will not so much remember what you say in your design but they will remember how you made them feel. This talk will discuss how we do just that– MAKE THEM FEEL!


This talk will cover four key steps of this approach:

  1. Getting to the objectives (What) we are designing for
  2. Prioritizing communication
  3. Consumer research
  4. Outlining your creative strategy 


Meet The Speaker: Pamela Johns

Pamela has 30+ years as a marketing and innovation expert who has grown businesses and developed products with leading companies like Procter & Gamble and Northrop Grumman. From creating new to the market innovations to growing established brands, her expertise lies in communicating the brand message across all channels to build a strong and compelling reason to buy.

This event is only open to members of AIGA Baltimore. Space is limited. CO-BALT is located in a historic church building on W 36th Street in Hampden, and street parking is available.

When & Where
Wed, Aug 28, 2019 7:00 AM - 9:00 AM
CO-BALT Workspace
1014 West 36th Street
Baltimore, MD 21211