Raising the Game: Creativity Through Collaboration at Under Armour

This event is SOLD OUT.

Look behind any of the most impactful creative projects and you’ll most likely find a group of passionate people who collaborated to raise each other’s game, taking their work to the next level. That's especially true at Under Armour.

Get a behind-the-scenes look at how Under Armour’s Team Sports in-house creative team thinks, develops, and executes projects that are helping shape a growing multi-billion dollar company. We will hear from Sean Flanagan, Group Creative Director at Under Armour, on his team’s approach to collaboration, including how they worked with internationally renowned illustrators to create an impactful, carefully crafted, multi-channel campaign to celebrate the start of a new football season.

Together with special guest illustrator Zombie Yeti (aka Jeremy Packer), they will give an inside view of the strategy, conception, and execution of the resulting creative, including five limited edition screenprint posters created in partnership with Ken Taylor, Oliver Barrett, Cesar Moreno, and more. Plus, you will have the chance to win a full set of posters at the event!

This is a Baltimore Design Week 2016 event sponsored by TCG and part of INitiative, a joint program presented by AIGA and TCG.


Early Bird Pricing (ends Friday, September 16):
Members: $10
Non-members: $20

Regular Pricing (begins Saturday, September 17):
Student Members: $10
Members: $15
Non-members: $25

This event is a part of Baltimore Design Week 2016.


Getting there:

In the heart of downtown Charm City at Power Plant Live!, Spark Baltimore is convenient to several local transportation options, including the Charm City Circulator Orange Line and MTA Bus Routes. Street parking is limited in the nearby area, but several garages are available.




About Sean Flanagan

Sean Flanagan has over 15 years experience creating effective, award-winning work for clients big and small; and has created entire advertising and branding campaigns executed from print to interactive, from broadcast to outdoor.

Sean is currently a Group Creative Director with Under Armour, leading their Team Sports Category and Content division. He started at Penn State University earning a degree in Advertising, going on to pursue a Master’s degree in Graphic Design at the Pratt Institute. From there he has worked at a variety of Baltimore-based agencies including Frank Strategic Marketing and Siquis before moving to Under Armour.



About Zombie Yeti

Born and raised in the cornfields of northern Indiana, Zombie Yeti had no choice but to escape the maize via a steady diet of comic books, cartoons, movies, music, and video games. It describes its work by defining a new term; a self proclaimed movement called ‘Esoteric Americana’. On the surface its style reflects its love of comic books and cartoons – with a dash of humor, an emphasis on story, character, silhouette, and line. While beneath, its aesthetic results resemble a twisted take on representations of traditional art.

It has had the pleasure to work with top tier companies such as Under Armour, Nike, Adidas, Reebok, Hasbro, and many more. It has also produced works with many greats in the music world such as Foo Fighters, DeadMau5, Deftones, Kid Rock, Incubus, Paul McCartney, Primus, Faith No More, Melvins and many more. Most recently, it created the art packages for the Ghostbusters Pinball Machines. It also likes Circus Peanuts…



About Under Armour

It started with a simple plan to make a superior T-shirt. A shirt that provided compression and wicked perspiration off your skin rather than absorb it. A shirt that worked with your body to regulate temperature and enhance performance.

Founded in 1996 by former University of Maryland football player Kevin Plank, Under Armour is the originator of performance apparel - gear engineered to keep athletes cool, dry and light throughout the course of a game, practice or workout. The technology behind Under Armour's diverse product assortment for men, women and youth is complex, but the program for reaping the benefits is simple: wear HeatGear® when it's hot, ColdGear® when it's cold, and AllSeasonGear® between the extremes.

Under Armour's mission is to make all athletes better through passion, design, and the relentless pursuit of innovation.


About TCG

The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry. Learn more at creativegroup.com.

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Credit/debit cards only — no cash or checks will be accepted.
Please note that in order to continue to provide quality programming, our policy is not to issue refunds unless an event has been cancelled.

When & Where
Tue, Oct 18, 2016 6:00 PM - 9:00 PM
Spark Baltimore
8 Market Place
Baltimore, MD 21202
Currently Registered
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