The problem isn’t always with your media. The problem could be whom it’s actually going to.

Properly target your communication.

Watching the kid got me thinking: Print isn’t dead… It’s dead in the wrong hands.

People always talk about the “death of print” and here’s the deal: if we’re not designing engagning audience-specific communications AND targeting the wrong people, the effort is wasted. With today’s tools that help manage a mix of print, web, face-to-face and the like, there’s little reason why we can’t make more focused and engaged communications.

By AIGA Baltimore
Published January 6, 2010