You can do it!

The economy will always have its ups and downs, but graphic designers can still find their way. Here are some tips for the new graduates for 2010.

Time to make lemonade.
When you are given lemons, make lemonade. Finding a job right now isn’t easy for anyone right now, but it is a little harder for graphic designers than for some other fields because graphic design is usually one of the first industries to see cutbacks.

In February, I was laid off. I saw the industry I was in changing and design was becoming less and less important, so luckily I was expecting the layoff, and I was already feeling like it was time for a change. So I embraced my layoff and am now successfully freelancing and will most likely take this time to get my MFA. Graphic designers are lucky in that we have the option to freelance, where other professions don’t have that luxury.

Advertise.
No matter how wonderful you are, employers won’t be pounding on your door, so shout to the world online and in-person that you are looking for a design job. They do exist, but a lot of jobs are filled before a job post is even published.

I am a freelance graphic designer, and the majority of the work I have been getting is from me telling people that I was available, not from answering job postings.

Interviewing is a lot like dating.
You set up a meeting (the date). You converse to find out if you like each other, and then you go home and anxiously wait by the phone or check your email waiting for THE call. Chances are you will have to go to many interviews before you find a job that is a good match for you and the employer.

When I have a meeting with a potential client, I prepare. I look up the person and organization I will be meeting with. I select what I think will be the best designs to present, and I think about what questions might be asked of me. After the meeting, I evaluate what I could have done better. View each interview as practice and revise your answers and your portfolio constantly. Even if you feel the interview went great, try to not let it bother you if you don’t get the job. Move forward and look for something else.

You are not a rock star (yet).
You have worked hard for four long years and your professors rave about you, but you need to remember you are just beginning. There is actually still a lot for you to learn. And guess what? Once you learn it, it will change.

When I finished my Bachelor’s degree from SCAD, no one was thinking about being sustainable, designing for good, Web 2.0, iPhone/iPad apps or the design revolution in Asia. Over the years, I have continued to need to learn new things in graphic design, and I expect that will always be necessary.

Develop a thick skin.
Your portfolio review may be tough to hear today. Being a designer, you need to be able to take criticism daily. Your art director, your client, your client’s boss, everyone is going to have their opinion. It is your responsibility to educate these people on the design choices you made, but ultimately, you might sometimes be asked to make changes you don’t like.

When I work with clients, I not only want to provide them a design that I think is fabulous, but even more so, I want them to love it because in the end, they are paying me for my services.

It may not be perfect.
Don’t expect your first job to be the perfect design job. You have many years in the future to find that perfect job and quite frankly, your vision of the perfect job will change and evolve, so even if you find a perfect job now, it won’t be your perfect job in the future.

My first job was for CNN Headline News. I loved it…for the first few months. Then I realized I was doing the same job some people there had been doing for the past eight years. I realized if I wanted to continue to grow and develop in my field, I would need to find ways either in my job or outside of my job to keep myself current. For your first job, look for an employer you think you can learn from. Maybe there is someone that can be a mentor, or maybe you will be exposed new technology.

Value your work.
There are many people out there that want design services for free or for cheap. Make sure you are getting paid what you are worth. There will always be someone out there who will work for less than you. You need to explain to your clients or the employer what else you provide besides good design.

When I meet with clients for the first time, I find out what their needs are, show them my work, explain how I could help them, but I also describe to them the process. This way the client can understand all the work that goes into making a logo and why it will cost a lot more than $50. You need to do the same at interviews. Don’t assume they read your resume. You need to tell them why you will be the best person to hire.

There is still hope.
So, I am sorry to say, it won’t be easy to find a job in design. It is a competitive environment, but take this as a challenge and do all you can to make yourself stand out. Take time to write individual cover letters, tweak the wording of your resume for each job application, and bring the best and most appropriate pieces to your interviews. When you do find a job, you probably won’t love it all the time, but as with all jobs you should be able to learn something. Listen to your boss and your clients and try to find a good solution to the design that can make everyone happy, and lastly, love what you do.

Good luck to the class of 2010!

A Day in the Life: YOU can change your audience.

As designers we are visual problem solvers. We work to connect clients with their audiences in a visual way.  This was very evident at the Day in the life conference I attended in Baltimore, MD on this past Saturday.

From students to professionals, there were people from non-profits as well as corporations and design firms.  There were big ideas and conversations about design and the community that went on through out the day.

Some nuggets of knowledge that people got out of it:

“Great Conference, let’s do it again next year!”

“.  . . it’s time to get on twitter!”

“ I am not alone in this business.”

“Baltimore has a beautiful design future — this event proves it.”

This entire event was a hit, and exceeded my expectations.  The sessions that I attended were great, and the only problem I had was I left wanting more, but was motivated to do good.  I was wishing we had more sessions and the choice of more then 2, and I heard the same from other attendees as well but overall it was a positive experience, High Five to the organizers!

Quoting Ross Nover from free range studios “We can take an idea and make it a valid Credible thing” At free range studio they specialize in designing for social impact not consumption, working to enable and empower their clients to transform their audience.

The discussion was engaging and it was refreshing to see other designers out there similar frustrations, and issues when learning to try and design for their community.  There is an idea that you first must raise awareness then engage your audience.  Your audience is more impressionable then you think.  Some interesting resources and projects they worked on: the story of stuff, no impact project

Another session that I attended: The green movement and the creative industry presented by Eryn Willard from Studio 22. Being a green design firm, they are determined to be sustainable and lower the clients’ footprint at every step.  From paper to ink to process, I was educated on the way we print and what is the harm that is done in the process.  Learning that there is a life cycle to what we do.  When designing sustainably you are impacting the community, environment, and the economy, giving your client and their audience a better life. Here are some interesting resources that were shared during the session:  calculate your project footprintDesign ignites change

As designers we have the POWER to influence our audiences and design for social change.  Having the opportunity to meet other like-minded individuals and discuss these topics within the confines of a creative space can strengthen our skills and expand our ideas.  Here’s to hoping for an even greater session next year!

Font-O-Rama

A board member shot this my way and I thought I show all of you out there. It sorta represent my answer to “What’s your favorite font.” No point in me lying: I’m not sophisticated enough to have love a font over another in that way. I think of them as voices. Each a little different. Some more poignant than others.

Fonts, like voices. Voices like Morgan Freeman in March For The Penguins. Or  Matt Damon in The Departed. Voices need to fit the part. That’s what fonts are all about for print. Mostly, I’m a broad stroke person. For instance, as an NPR listener, I generally prefer that radio personalities not SHOUT. The individuals voices seem to fit an overall framework of not crazy, not overboard, not polemic, and not hysterical. They sort of seem like Univers to me: all useful with good light and ultra settings. Not mundane like perhaps Helvetica, but not ostentatious either.

By contrast, the trumpeting style of (insert name here) the crazy car salesman just rubs me wrong. What style is that? Is it some carnival font like Rockwell Outline, only in all CAPS, ALL THE TIME?

So, I may have a favorite, or more aptly, a mostly familiar voice and as such probably do have a favorite font. Perhaps it’s Caslon. Readable, great antique options. But anyway… jeez, if you need to think about it like that, it’s less of a “yes-no” question and more like an essay.

Random Creativity-Related Quotes:

“To do, is to be.”
~ Socrates

“To be, is to do.”
~ Aristotole

“Art is making something out of nothing and selling it”.
~ Frank Zappa

“Every artist was first an amateur”
~ Ralph Waldo Emerson

“To live a creative life we must lose our fear of being wrong.”
~ Joseph Chilton Pearce

“Creativity is allowing yourself to make mistakes.
Art is knowing which ones to keep.”
~ Scott Adams, The Dilbert Principle

“Do not let what you cannot do interfere with what you can do.”
~ John Wooden

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”
~ Howard Aiken

“He who stops being better stops being good.”
~ Oliver Cromwell

“Minds are like parachutes – they only function when open.”
~ Thomas Dewar

“Success is just a matter of attitude.”
~ Darcy E. Gibbons

“Democratic Design. Design with no price tag has no meaning. Good design. Smart solutions. Low prices.”
~ IKEA

“Writers write. Writing is a process. You don’t know what your writing will be like until the end of the process. If writing is your practice, the only way to fail is not to write.”
~ Gail Sher

“No Is Negative. Erase It From Your Agency’s Vocabulary.”
~ Bart Cleveland

“Relinquish your need for external approval. You alone are the judge of your worth.”
~ Deepak Chopra

“Replace fear-motivated behavior with love-motivated behavior.”
~ Deepak Chopra

“Identify your problems but give your power and energy to solutions.”
~ Tony Robbins

From an email to a friend about creative work …

Friend: “I think it turned out kinda nice, but there is nothing but stoney silence coming from him…so i guess that sucks.”

Me: “I’ve been reading alot, lately, to ‘raise my creative game’ and one thing that I read is analyze the movie (your work) when you’re done. If later, you find out it sucks, re-edit it. The best minds make the best failures so they say. Fail and fail again, if necessary.

… As a trumpeter you might appreciate this. when Miles Davis was young (circa 20s) he dropped out of Julliard and played with some heavy-hitters in the jazz world —the likes of Charlie Parker and others, of course. As i remember it (from his auto-biography), he made a mistake in a song once, completely noticeable at least to the band members. The band leader, Parker told him to play the [messed] up note again—and get used to it. [Because] jazz’s existence is based on “changing the thing” (i’m paraphrasing). As far i know this your first movie. you’re not Michael Moore, you’re [you] so do your thing and don’t apologize.”

Recent Profile of Baltimore Design Work …

(c) Greg Bennett, Work to Date
(c) Greg Bennett, Work to Date

http://www.underconsideration.com/fpo/archives/2010/03/aiga-pulp-ink-and-hops-poster.php

(more images there…)

FPO (For Print Only) recently profiled the 2009 AIGA Baltimore Pulp Ink & Hops poster designed by Greg Bennett. The article reads: “Paper and beer. Together. Whoever came up with this idea is a genius. For the past 12 years, the AIGABaltimore chapter has been hosting “Pulp, Ink & Hops,” an event that brings together two of designers’ main pleasures in the form of dozens of paper vendors and free hops from a local brewery. Again, genius.”

Genius… Tell us something we didn’t know. Greg’s work accomplished the goal of taking design out of the pedestrian and launching it into the spectacular. …And we thank him for that. …And you can join in too: look up his work on the behance website, the online portfolio engine for AIGA members, and give him a pat on the back conveniently located as an appreciation. Like so: http://www.behance.net/Gallery/AIGA-Pulp-Ink-and-Hops-Poster/454239

Shout out for the good work!!!

Thanks again to Greg Bennett and Work to Date.

Milton Glaser’s Design Process: “Turn 40 then turn on a computer…”

“…Glaser revealed his design process, he said he starts with a drawing done by hand, scans the image and transfers it into a computer where he modifies it electronically. “I love the computer. I hate stupid work done on the computer,” he also said, “Graphic designers shouldn’t use a computer until they’re 40-45 [years old]””

Read more at: Milton Glaser & Chip Kidd In Conversation, Just Creative Design

http://justcreativedesign.com/2010/03/12/milton-glaser-chip-kidd-in-conversation/

Certification?

Our friend Andy Epstein who writes the In-Howse Designer Blog Recently put out a call for certification. I replied, with my take on the history of the discussion as I’ve heard it. I’m interested in hearing your thoughts!!!

“Lack of respect is clearly the number one challenge facing in-house designers (or at least the number one complaint). Clearly there are ways to mitigate this problem including educating peers on the value of design, entering design competitions and forging personal relationships with non-believers. These tactics can only go so far, though, especially when dealing with accountants, lawyers, engineers etc. who have professionally bestowed official certifications.

So why not designers? Our profession has been negligent in its inability to establish a certification process that would be recognized both within and outside of our community. There are models that already exist, most notably RGD Ontario. It’s time to start exploring this option with our established industry organizations and get this big ball rolling.”

INside Track: Certifiably So

I commented:

“It’s a good question, no doubt.

There has often been discussions within designer organizations, like AIGA, around the possibility of certification. From the details that I’ve heard, there is a divide over the ability to implement something substantive versus the outlay of costs.

I feel that both sides have salient points and believe that the point can be debated, so that however one feels, there is an understanding of the underlying issues and, perhaps more importantly, understand one’s position in the changing design world.

I think certification is certainly useful in professions where processes have to be followed like accountants and doctors, but may be less so for designers for whom a variation in approach and style are of significant value.

The nature of change in the business of design has been so quick that the implementation time of a certification program, things may change beyond what a program can offer. In just ten years, the ability to have a viable, mobile workstation has become a reality, making a designer choice from Michigan to Minsk a reality in competing for work, that in the past may have otherwise been geographically specific. It’s a statement of the obvious to discuss how the business of designing communication has changed.

Compliance is porous even in some of the current positions the design organizations like AIGA takes. For instance, organizations regularly use spec-work to forward their business interests despite protestations of national or local AIGA organizations. Yet often designers enter contest for work they might otherwise be paid.

From what I hear, the development costs associated with the Canadian model and implementation are at least worth consideration vis-a-vis the results and are said to be beyond the ability to implement.

Lastly, the new technology of the “flat world” is more likely to tear down the walls of a guild rather than build them up.

Looking at what iTunes did to the ’90s oligarchy of the music and radio world, or what the e-book/internet is doing/has done to the printed world, one question that comes to mind is that the tools of the trade are relatively ubiquitous. But what may be less so is the notion of what design should do for its audience.

I believe we’re in a new economy and the best examples of how to find our way is to become assets to communication through understanding of the value of well-targeted design to help develop distinctive communications that create conversations. And while a requisite level of skill is assumed, being a pair of “hands” is less and less useful than developing a skill set that speaks to the work. I draw an analogy similar to dilm directors where there is no set formula for what works but a body of skills that assist an effort.

While the lack of certification, can be represented as troubling, I see the opportunity for designers to bridge the gap of viability as the same or similar whether or not certification exists.

As a working designer, I feel like it’s my job to respect myself and not fall for anything that devalues my work: crowd-sourcing models that refuse to recognize I do this for a living—, not just for fun, spec-work models that obfuscate my ownership rights, and even standing up for myself versus clients demands.

While I think that while designers could benefit from higher visibility general market campaigns that targets the good of their positions —to the general public of what successful design is all about, it is ultimately the rationale that we have to work at being knowledgeable about the role that design plays in the world.

And I think we have to help designers know that. I am particularly reminded of a lecture where I heard Khoi Vinh of the New York Times maintain that as the head of the in-house design staff it was his job to constantly remind the organization of the value of the in-house designers and often that meant his job was to meet with various segments and be a part of the solution to the business model. Taking that thinking into my own in-house experience, I would agree that the main task is for us to respect our work and communicate that role to the company regularly.”

—Chris Jones, AIGA Baltimore