Touring through the National Parks Conservation Association’s Brand Journey

When Scott Kirkwood joined the National Parks Conservation Association (NPCA), headquartered in Washington, DC, as the senior editor of National Parks magazine 9 years ago, he knew he had a lot of work to do. The magazine was in desperate need of a redesign, the annual report had been neglected, and the logo hadn’t been revised since dinosaurs roamed the planet. He could sum up the brand in one word: stale.

But he said “We can do better!” Scott buckled down and began making small tweaks to the design department’s production and nearly 10 years later he’s lived to tell the tale of the NPCA’s brand revitalization. His side-kick, Annie Riker (who came on as a designer at NPCA in 2006) joined him on Tuesday, January 28, 2014, to talk to a large audience of brand-hungry design lovers at Groove Commerce’s new digs in Harbor East.

Participants nodded in agreement as Scott and Annie revealed their views on cultivating client and partner relationships and what constitutes engaging content. Check out some of the highlights from our Twitter feed below and some great moments captured above.

Continue reading “Touring through the National Parks Conservation Association’s Brand Journey”

There and Back Again (or, How to Get to and from Design Week)

We’ve got Design Week events going on all over the Baltimore metro area this year! From Owings Mills down to Columbia, we’re spreading our wings—and the love.

Some of you might be pondering your transportation options for our events. (You’re coming to every event, right??) So we’re here to help!

First off, we’re happy to announce that we’ve partnered with spanking-new ride-sharing service Lyft (of fuzzy pink car-mustache fame) to offer discounted rides to all guests for the Charm City Type Race and INTERACT panel discussion. Just download the app and enter the code AIGA under “payment” to receive $10 of free credit towards your ride. Learn more about Lyft here.

Another great option if you’re in the city is to use the Charm City Circulator. This free shuttle service runs through several of the city’s main corridors and would be an excellent choice for getting back to the starting point from the end point of the Type Race. You could also use it to get to our 25th Anniversary Party in Fells Point or the the Refresh Baltimore panel at MICA. County folks can connect to the Circulator via the MTA’s Light Rail service.

Alternatively, if you want a scenic, relaxing transportation option and aren’t in a time crunch, you could try out Baltimore’s Water Taxi service. It docks at several spots around the Inner Harbor. After the Type Race, wouldn’t it be nice to take a sea cruise back to Locust Point?

Parking

We always recommend carpooling when you can because it’s not only green, it’s less frustrating—instead of each of you finding your own parking spot, you only have to find one!

Some of our events feature street-only parking: the Charm City Type Race, INTERACT panel discussion, and studio tour at Gilah Press + Design. We recommend leaving yourself plenty of time to park for these events. If you end up arriving early, no worries. We’ll be happy to welcome you into the event.

For the Type Design for Non-Type Designers workshop on Tuesday, there will be plenty of free parking available at Stevenson University’s School of Design. Just make sure you account for rush hour traffic!

Whether you’re carpooling or not, you’ll also find street parking in Fells Point for our 25th Anniversary Party. If you can’t snag a street spot, there’s always the garage on Thames Street, which is pretty darn cheap and just a couple of blocks away. The garage is also an option if street parking is unavailable for the Orange Element studio tour in the same area. However, you’ll find plenty of free parking in ADG Creative’s lot!

We’re looking forward to seeing all your shining faces at these events. Let’s make Baltimore’s second annual Design Week awesome!

3 Reasons Why You Should Register for the Charm City Type Race

1) You don’t have to be a designer to have a great time. Bring your friends!

2) It’s good for you and the environment. Motorized vehicles are prohibited. Get outside and get active, while discovering new ways to look at our surroundings.

3) PRIZES! PRIZES! PRIZES! Did we mention that we’re giving away prizes?

Join us on October 20th for a a typography scavenger hunt through Charm City.

Touring Baltimore Print Studios

On Tuesday, August 6, thirty AIGA Baltimore members and friends stopped in to Baltimore Print Studios on North Avenue ready to put ink to paper. Each attendee was given opportunities for some hands-on tasks, including hand pressing coasters, running off posters on an antique machine, and even putting together a cut-and-assemble mini Vandercook press.

Kim and Kyle, the proprietors of Baltimore Print Studios, were on hand to give demos, talk about background history, and answer attendees’ questions. While they do offer printing services, the studio also teaches classes in both printmaking and screen-printing and is open to the public to rent by the hour. Featuring four 75-year-old presses, screen-printing materials, and drawers (and drawers) of woodblock type, they definitely cater to the do-it-yourself designer!

Did you miss the event? AIGA Baltimore members Justin and Giordana were gracious enough to take a video demonstrating how to use the Vandercook press.

Be sure to check out baltimoreprintstudios.com for their operating hours, their class schedule, and prints for sale. Make sure you follow them on Twitter @baltimoreprints and Instragram, too.

Want to see more pics? We’ve got more on our NEW Instagram site!

Greg Jericho spends an awfully lot of time designing for clients that do not exist at his equally fake company, Myopic! Studio.

Kate Lawless often daydreams about how she can make a full-time job out of what she does for AIGA Baltimore. When her head isn’t in the clouds, you can find her designing communications, digital signs, documentation, and online software demonstrations and interactive elearning for the operations department of a large healthcare company in Baltimore.

Nominate your favorite Baltimore Logo Designer!

This November, to highlight the contributions made by the many designers in Charm City, Edwin Gold, professor of Communications Design and director of Ampersand Institute for Words & Images, is curating a special exhibition featuring the very best logo designs by Baltimore creatives to be displayed in the UB Student Center Gallery.

The exhibit, which is to be on display for three months, opens with a reception for the designers and friends. Further information, including the panel of judges and instructions for mounting are to be finalized in coming weeks.

To nominate your favorite local designer (or yourself), contact Ed: egold@ubalt.edu and include name, contact information, and samples of your favorite logo designs.

DEADLINE FOR SUBMISSIONS: September 20, 2013.

Design Week 2012 RECAP!

Complete and utter madness yields lovely, lavish design…GO BALTIMORE DESIGN WEEK!
– Seth Kaiser, Bmore Design Week attendee

Sarah's winning design

Aw, rats…

On October 15, we began our first annual Bmore Design Week: five days of celebrating design in Charm City. While there’s no shortage of art festivals year-round, Design Week gave us the opportunity to show how the celebration of our local pop culture can become great publicity work for the town and its people.

The opening event was the Out of My Hands Workshop where, Sharpies at the ready, designers got together to create a unique Baltimore alphabet inspired by this great city. Helen Armstrong and Zvezdana Stojmirovic, authors of the book Participate: Designing with User-Generated Content, kicked off our Design Week with a unique workshop where designers let go of control and allowed their visions to be built as a team. Each designer was given a sheet of paper with an outlined letter and asked to designate a rule or guideline inspired by Baltimore that would guide the next designer to fill the letter with images related to that rule. AIGA’s Jennifer Marin was intimidated by the thinly outlined letter and its theme at first. “Would I go abstract and choose a theme that would stifle the next person’s creativity? Or a more cliché concept like Baltimore Crabs?” she asked.

After a few minutes, she chose “Salty Like Old Bay” as the topic of her letter. Some of the other letter themes included the Ravens, Baltimore City Rats, Waterfront Living, Brick Row Homes, and the good old 695 Traffic Jam. In five minute intervals everyone passed their letter forms to the right and watched as a unique alphabet was born. It was great to see how each person interpreted the individual themes.

A special thank you to all who attended, Helen and Zvez, and MICA for donating the space. Stay tuned to see the final artwork.

Tuesday brought us to Mother’s in Federal Hill for Industry Trivia Night. As the teams entered the bar with names like “The Ringers” and “Winner Winner Chicken Dinner,” it was obvious we had assembled some creative people for this challenge. The questions covered design, the printing industry, advertising, marketing, photography, and Baltimore.

Our trivia host, Patrick Storck, asked 50 questions that got trickier with every round. Who designed the Nike Swoosh? What musical was based on a 1990 John Waters movie (not so fast: Hairspray was made in 1988)? Pantone mugs, camera lens shot glasses, and other design-related prizes awaited the victors.

Wednesday exploded into Creative Alliance with the Shutterstock-sponsored Pixels of Fury, an ‘art fight’ where the contestants are given 20 minutes to dream up, design, and finish a project, the subject of which is revealed at the beginning of the round. National President of AIGA, Doug Powell, and Bob Shelley, AIGA Baltimore’s first chapter president were on hand as a judges. The first round of designers were Dave Colson, Sarah Jennings and Dirk Torrijos, their task was to create something that inspires them about Baltimore.

Round Two saw Micah Piccirilli’s crab project and Bob Gillespie’s crab project fighting each other, while Jill Blum chose a Smalltimore theme. Each minute revealed something new and clever in each design, some added seconds before time was up. Judges and audience voted Micah into the Championship Round.

Sarah came into the round slowly, carefully choosing the right images for her Bmore Rat frame, while Micah ran with a representation of our friendly President Street windshield maintenance crew. Sarah won the judges, Micah won the audience, and everyone went out to John Davis’ photo set-up to act silly for the camera.

Sarah Jennings and her award

Sarah and the coveted Furious Pixel

Local design studio Post Typography gave a brilliant lecture on Thursday. In a beautifully rustic and open space at 2640 Saint Paul St., guests came and gathered round for local treats, pies from Dangerously Delicious Pies and coffee from Zeke’s Coffee. We settled down in our seats to enjoy custom lettering and hear stories of success, great misses, and ways to approach the same project differently each year.

Friday saw attendees visiting three of the city’s design studios. First up was Baltimore Print Studios, where Kyle and Kim invited us into their fully equipped letterpress and screen print shop in Station North. They explained the different presses in the studio, the history of printing, and led the attendees in a hands-on press demonstration.

Next was Fastspot, housed in a Butcher’s Hill rowhome, where Kurt showed the group around and explained the history of the firm and the type of work they do. He talked about their workflow and the culture of the studio: open-concept, no doors, and different types of work stations.

Our last tour was B. Creative Group, an inter-disciplinary studio in Woodberry. Described by the owner, Christian, as a creative agency, the studio does both print and web design for regional and national clients. During the tour, we got insight on how B. Creative Group develops within a collaborative environment while seeing examples of their award-winning design work and a recent proposal.

The first annual Baltimore Design: some were inspired, some were educated. Everyone definitely had a blast. Clear that calendar for October 2013 because as good as it was this year, it will be a do-not-miss event for sure as we’ll also be celebrating AIGA Baltimore’s 25th anniversary!

some of the AIGA Baltimore Board

AIGA Bmore. We’re a little… different.

Converse: I love print, but I need to do websites too!

Last Thursday, we had our monthly Converse event. Converse is an opportunity for lovers of design to come talk casually about a specific topic. This month’s topic was “I love print, but I need to do websites too!”

In case you missed it, here is a little bit of what was discussed that night:

  • Web design and web development are two different things.
  • Don’t try to become a developer. It is a completely different set of skills. Would you ask a developer to design a brochure or logo?
  • Do understand that you are designing for something interactive, its not static like print. Otherwise, the process is all the same.
  • Find a good developer to partner with on projects. You might be able to find them at CMS conferences. You need someone who you can have good communication and respect for a good working relationship.
  • Bring your developer early into the process. Ask them what kind of design files they prefer and bring them into client discussions to talk about functionality and design.
  • Don’t take a job that wants the “everything” type designer. That type of employer does not have realistic expectations or an understanding of the web design process
  • It is necessary to educate the client about all of the planning needed to design a website well

And here are some possible resources to consider:

Thank you to b.Creative for sharing their space and their wealth of knowledge with us!

Converse is our roundtable event regularly occurring on the third Thursday of each month. Each event focuses on a different topic for discussion. Email converse@baltimore.aiga.org if you have any questions or if you would like to suggest a topic for a future Converse night.

Ink/Pixels 2012

We had a great time at Ink/Pixels 2012! For those of you that missed it, this was our first student conference. Students had their portfolios reviewed by professionals in the morning, and then in the afternoon, folks got to hear presentations from working professionals and students. The day was capped off by a talk titled Heart, Mind & Gut by Todd Harvey of Mission.

We are considering making this a regular event, so look out for it in Spring 2013!

[slideshow]

And the student presenters for Ink/Pixels are…

Speak your mind!

Thanks to all of the students that submitted talks to be considered for Ink/Pixels. Here is the list of the students that will be presenting!

Colleen Roxas from the Maryland Institute College of Art will present “Embody,” a presentation on typography explored as unique, abstract form.

Colin Dunn, also a student from the Maryland Institute College of Art, will discuss exobrain and a web-based tool in development in his talk “Outsourcing Our Brains to the Internet.”

Malcolm Rio of Towson University will present “A Postcapitalist Design,” a condensed version of a presentation he completed for Left Forum Conference.

Jasper Crocker from the Maryland Institute College of Art will discuss typographic legibility in his presentation “Breaking Univers.”

And lastly, Erin Good from Millersville University will present “Do What You Love,” a presentation on her relationship with graphic design.

And if you haven’t registered, do it now so you get into the session you want! We hope to see you all in a couple of weeks!