The Power of an Optimized LinkedIn Profile

When I joined LinkedIn 14 years ago, the platform was known as the place where you transferred your resume and work history into an online version. LinkedIn has evolved far beyond a platform for just placeholding your digital resume, as your profile is the first impression you will make to people in and outside your network.

But a LinkedIn profile isn’t your resume–it is static, searchable, and offers more features to showcase your expertise beyond just the history of your job experience.   I’m going to touch on the impact of an optimized LinkedIn profile for designers, exploring how it can attract job opportunities, foster connections, and enhance your reputation (aka personal brand). Let’s embark on a journey to unravel the secrets of LinkedIn success in the design arena.

Where to Start?

LinkedIn provides a variety of sections for you to input information.  As a recruiter who proactively uses LinkedIn to source and identify potential prospects for job opportunities, I’ll emphasize the areas and content I seek out when scanning a profile to assess the alignment for a role.

Headliner

Your headliner is the copy that is located right below your name on the LinkedIn profile and it will be the first thing people see (along with your name).  Not only does it show on your profile page, but also when you comment, send invitations, “Who Viewed your Profile“, and in the intro section of your profile. You have a 220-character limit. A shortened version of your headliner will be visible when commenting (75 characters), sent invitation (80 characters), and in search results (82 characters).

The words in the headliner do affect the search results.  Keeping this in mind, I advise to be clear about your expertise and use keywords that a recruiter may look for when sourcing.  This may include job title, skill sets, certifications, and companies.  A Unique Value Prop (USP) is a popular choice for a headliner, like “turning ideas into visual symphony,” but I urge people that it’s not the best (SEO) option if you are in an active search.  A USP can be ambiguous and a recruiter isn’t using those keywords when searching.

A simple format I suggest is:

Job title + Company + (skill sets, results/achievements, awards) + (fun add about personality or USP).

If your current job title is vague or you are making a career pivot, the headliner is an alternative field to sub in your target job title.  Example:  Your job title is “creative specialist” which doesn’t encompass your expertise in design.  Use “Graphic designer” in your headliner instead.

Photo

Is there a greater chance of receiving outreach when you include a photo on your profile? Discrimination is real, unfortunately, and I’ve talked to people who strategically omit or strengthen their privacy settings by design to hide their headshots on their profiles. Make decisions based on your comfort level.

If you opt for a photo, a DIY iphone session can quickly produce a credible headshot Here is an article with some helpful tips!

 

Location

If a company is looking to hire a local candidate within commuting distance,  they could be using a radius search by location.  Users can search by by Region or Postal Code. The latter option enables a nuanced radius search, allowing users to filter results within 5, 10, 25, 35, 50, 75, and 100 miles.

To enhance your discoverability, consider selecting a broader metro area rather than specifying your exact city. For instance, instead of “Baltimore,” use “Washington DC-Baltimore” to increase your inclusion in wider-radius searches.   If you are in the midst or open to relocation, set the targeted location as your geography so your visibility will be amplified in those geographical searches.

Industry

Companies could be prioritizing their search by industry experience.  While you can include vertical exposure in your About and Experience section, you can choose an industry sector in your account settings.  LinkedIn expanded their industry codes from 24 core functions to sub categories, likely expanding to over 400+ soon.  Pick one most important to you, and again–you can mention others in other areas.

Keywords

Before I cover the About and Experience section, I encourage everyone to conduct keyword research to identify what skills and keywords are associated with your current job and target.  Wordtracker and Google Keyword Planner are excellent tools, but what works on Google won’t be a replica on LinkedIn.   ChatGPT can generate a list of associated words too.

 

Review the words and think about how you can integrate these words into the content of your profile. For example, instead of listing out a bullet-pointed list of keywords like “Storyboarding,” “campaign development,” and “advertising,”  try weaving them into the story of your experience and about section.

 

Consider the keywords you prefer not to be associated with on your LinkedIn profile. While retaining your work history is advisable, it’s beneficial to eliminate skills or keywords that hold no relevance to your future career aspirations.  Unfortunately, some recruiters are lazy and will mass message anyone who possesses a keyword they are searching for–regardless of context.  Proactively removing skills or titles misaligned with your target job can potentially curtail unwarranted outreach.

 

Scope out your competition.  Run a keyword search on job titles (like “Art Director” or “Sr. Graphic Designer) and pay particular attention to the initial pages of search results.  How does the algorithm prioritize profiles related to content?

 

About Section

This is your canvas to craft a narrative of your career journey and an opportunity to reveal more information beyond the facts of your experience.  Did you make a career pivot or your path has been non-linear?  Has design been your passion since you were a child? How did this path become your “why”?

What’s your opening hook?  Keep the mobile user in mind, as they’ll likely encounter the initial 90 to 150 characters of this section before having to click down. Desktop viewers may extend to around 300 characters.

As you share your story, consider incorporating a call to action (CTA) to encourage recruiters to engage further. This could involve providing a link to your portfolio, sharing your email address, or including a phone number (consider using Google Voice for added privacy). Embrace the first-person perspective to infuse authenticity into your narrative (a third-person narrative may be more suitable for fields like legal or finance.)

Reinforce your expertise.  Don’t forget to enhance your visibility by strategically integrating those relevant keywords and skills into the narrative.  You also have the option to add your top 5 skills that will be promoted in this section.

 

Experience Section

I’ll argue that this section is the most significant in your profile. While other sections can represent your branding, the experience section unveils the application of your keyword skills and the outcomes achieved. It provides the crucial context to assess your qualification for a role.

In each job experience, include details on project work, tasks, results, industry exposure, management roles, certifications, specific software proficiency, training, and promotions. Adopting a format with bulleted points or well-structured sentences enhances readability.

Utilize LinkedIn’s feature to add skills to each experience entry, showcasing your expertise aligned with each job title and company.  If you used Adobe XD in your current job but only Indesign at your prior, you can distinguish how recent you were exposed to tools here.  In addition to hard skills, consider adding other tasks like project management, motion design, business development, etc

 

Featured Section:

Designers, do not overlook this section!  This space is your place to add content, from articles, videos, URLS, podcasts, photos, and presentations.  Most importantly, if you have an online portfolio, include the link.  This is the visual “highlight real” of your achievements.

Contact Information

Ensure your email is up to date to efficiently receive timely notifications. If anyone is using Inmails, messages, or general invitations, your notifications will go to this email. If you using your work email domain, keep this in mind (especially if you fear that your employer is monitoring your emails). This article will show you how to adjust the visibility of your email. Consider a pseudo email strictly for LinkedIn outreach and messaging.

Along with the Featured section, you can include your portfolio link here. If you were assigned a generic URL, you can explore custom options.  If there is a custom domain that is available and aligned with your personal branding, snatch it up.

What else should you consider?

A background photo, which is the large image behind your profile picture, is customizable.  I usually recommend Canva as a tool to create a unique banner that highlights your brand or expertise, however I recognize an audience of designers will have the skills and other tools to execute this task at a higher level.  The dimensions are 1584 x 396 pixels and accepts PNG, JPG, and GIF files.

Should you use the Open to Work Banner?  My opinion is mine alone, but I do not hold a bias against anyone who is actively in a job search and chooses the visual cue of the banner.  My objective, as a recruiter, is to identify a candidate who is motivated and qualified to make a job move.  Some others may discriminate against people unemployed, so you need to make the best choice for yourself.  If your job search is confidential, I would encourage you to use the Recruiters Only option.  The Recruiters Only option is limited to users who subscribe to the Premium Recruiter seat, so that isn’t limited to recruiters only but to those who pay for that level of service.

A LinkedIn Allstar Status increases your visibility. While the meter is no longer on display in your profile, reference this link on how to access your level. Hint: Look for the “Suggested for you” prompt.

What qualifies as an Allstar Status?  Complete all of the following sections.

  • Industry/Location
  • 3 positions (including current). If you don’t have 3 job experiences, consider volunteering, freelance, or gap options.
  • Education
  • Skills (3 minimum)
  • Profile Photo
  • 50 Connections

In today’s competitive job market, having a well-optimized LinkedIn profile is more important than ever. This is a passive, one-stop effort that can generate inbound leads and increase your chances of being discovered by recruiters and potential employers.

About the writer

Kelli Hrivnak

LinkedIn | Website

Kelli Hrivnak is a leader with over 15 years of experience in staffing and recruitment services.  Recognizing the limitations of quantity-driven staffing models, Kelli embarked on a mission to create a forward-thinking alternative.  She is founder of Knak Digital, a recruiting agency prioritizing strategy and quality over high-volume recruitment. Throughout her career, Kelli has partnered with various companies, from Fortune 500 corporations to start-ups.  Her extensive background in the technology and marketing industry has provided her with valuable insights and a deep understanding of client needs.

Best Practices for Creating a Design Portfolio & Preparing for Interviews in 2022

AIGA Baltimore is here to help you succeed in your design portfolio reviews and interviews! Here is a guide for creating a design portfolio and some tips on how to prepare for an interview.

1. Quality over quantity. Showcase your best work.

We recommend starting and ending with an awesome piece. Don’t be afraid to include self-initiated work to stand out from the crowd. ONLY show your best work in your portfolio. If you aren’t 100% happy with a particular piece, don’t include it. It’s better to have 5-7 amazing projects than 10-15 projects that aren’t so great.

2. Think about how you will present your design portfolio—whether it is a PDF or an online portfolio. 

Traditional portfolios are printed in a flipbook style. If you have mostly print pieces, the traditional route may be the way to go. A bonus of having a printed portfolio is the opportunity to showcase printed pieces and to give reviewers a takeaway. Or if you have mostly web pieces, think about creating a portfolio website.

If you create a traditional printed portfolio or just a PDF, we suggest using Adobe InDesign to create the best design layout! Use 1-2 pages for each project and make sure you have a good hierarchy in terms of typography and images. A good size is 12×18 inches. 

Don’t forget to make your projects pop by placing them in mockups. We recommend keeping your mockup files organized to avoid re-downloading huge files. Some good mockup sites are mockupworld.co, creativemarket.com, graphicburger.com, and unblast.com. If you can’t find a free mockup, sometimes it’s easier to just create your own. 

If you need more design resources, check out this *FREE* Design Resource Guide from YouTuber & Graphic Designer, Kel Lauren.

3. Create a graphic design online portfolio.

It is a good idea to have a graphic design online portfolio so you can easily share it on LinkedIn, via email. Think about using Behance (free to use), Adobe Portfolio (you need a Creative Cloud account), Dribbble (you need to be invited), or a custom website such as Squarespace, Wix, or WordPress. Keep an out on the Creative Market freebies as they sometimes offer free website templates. 

4. Seek design opportunities outside of school.

There are lots of ways to get involved in design outside of school. Join the Baltimore Graphic Designers group on Facebook. It’s a group for Baltimore area-based graphic designers to create community, ask questions, get advice, share jobs, and plan meet-ups.

One way is to get involved with AIGA Baltimore! AIGA Baltimore is gearing up for another year of learning, connecting, and growing, and we need your help! Join board leaders on 1/26 at 12PM to hear about open roles and volunteer needs and find out where you can make a difference.

5. Keep your career goals in mind.

What do you want a career in? Think about all of these categories:

  • Brand Identity Design
  • Marketing & Advertising Design
  • Packaging Design
  • Motion & Video Design
  • Web & User Interface Design
  • Print & Publication Design
  • Lettering & Type Design
  • Graphic illustration
  • Data Visualization & Infographic Design

Learn more about these specific career types on dribbble: https://dribbble.com/resources/types-of-graphic-design

6. Practice how you will present your work. 

Be ready to discuss the goal of the project and how you reached the solution. Consider bringing any process sketches with you as well since reviewers are interested in your overall process.

Make sure that the pieces you include are the ones you are proud of. Make sure you can talk confidently in your meeting, interview, or review. Practice with a professional if you can.

7. Seek expert feedback. Attend Ink & Pixels 2022!

Take the next step towards your design career! Whether you want to make a good impression in interviews, need a new perspective on your portfolio, or want fresh eyes on a current project, we’re here to help. Ink & Pixels is one of AIGA Baltimore’s largest events focused on helping designers prepare for a career or career shift. 

This year, Ink & Pixels will be a 2-part event. The first event will be a virtual panel, From Portfolio to Offer: The Art of Getting Hired on Saturday, April 23rd. The Ink & Pixels portfolio reviews returns on Saturday, April 30th at Towson University. Mark your calendars and clean up those portfolios!

14+ Events to Attend Around the World!

9/15-10/15

Hispanic Heritage Talks

AIGA Unidos was created for Everyone!
We highlight Hispanic and Latinx creatives, so we can share their stories and work with the world—that’s you! Our first ever event is a series of talks called Hispanic Heritage Talks, which will take place during Hispanic Heritage Month. It is a series of virtual talks featuring Latinx and Hispanic creatives from different backgrounds and disciplines. ¡Acompañanos!

Join the AIGA Unidos familia, and hear from all the amazing creatives our heritage has to offer. From us to you, with love and a little sazón… who are we kidding? A lot of sazón! We are Unidos for Everyone!

Hosted by: AIGA Unidos
→ Register Here
FREE


10/1-31

Doors Open Baltimore

Doors Open Baltimore is going virtual-only in 2020 with a month’s worth of programming throughout October. Organized by the Baltimore Architecture Foundation (BAF), Doors Open Baltimore is the free citywide festival of architecture and neighborhoods that invites thousands of people to explore the city and make meaningful connections to the built environment. Replacing a weekend of open houses and in-person tours will be a month’s worth of virtual programs. Every week of October will include a new theme and new ways to virtually engage with Baltimore’s architecture and neighborhoods. 

Hosted by: Doors Open Baltimore
→ Register Here
FREE 


10/2-10/9

Phoenix Design Week – PHXDW

Phoenix Design Week (PHXDW) is a week-long celebration of design organized by AIGA Arizona to unite our state’s creative community and provide a forum for sharing best practices, showcasing exceptional work, and gaining inspiration.

Hosted by: AIGA Phoenix
→ Register Here
$25-$49 Tickets


10/5-10/10

St. Louis Design Week

St. Louis Design Week is a seven-day celebration of our local design community, featuring a variety of panel discussions, workshops, presentations, open houses, and other community growth-oriented events. Our mission is to grow design and breakdown design silos through making St. Louis design week all-inclusive, to all designers.

Hosted by: AIGA St. Louis
→ Register Here
FREE


10/5-10/9

Salt Lake Design Week – Dimensional Design

What is “Dimensional Design?” It is the idea that we, as designers and creatives, have to be multifaceted in our disciplines. Becoming a dimensional designer includes exposing oneself to creatives of other disciplines and perspectives to be able to see the broader context of their own work. Experience dimensional design in action during this year’s SLDW.

Salt Lake Design Week celebrates and promotes the impact of all design in Utah. By providing a forum for designers, business professionals, students, and the general public to interact, collaborate, and learn from each other, we build a stronger creative community. We are inclusive of all people and disciplines including; graphic, digital, product, fashion, photography, architecture, interior, and more. From October 5-10, 2020 we will host the first-ever virtual SLDW to celebrate Utah creatives and promote the impact of design throughout the state and beyond.

Hosted by: AIGA Salt Lake City
→ Register Here
FREE


10/7 | 6:30–8pm EDT

And She Could Be Next Virtual Screening

This film follows the grassroots campaigns of six women of color running for political office during the contentious 2018 United States midterm elections. Produced by female filmmakers of color, the documentary offers a behind-the-scenes glimpse of these women leaders whose personal motivations, political coalitions, and ground-level activism steamroll the expectations of their opponents and of the broader public — defying traditional notions of what it means to be a U.S. politician in the process. 

A co-production of POV and ITVS. A co-presentation of Black Public Media and the Center for Asian American Media.  Film running time is 40 mins. Watch the trailer for And She Could be Next.

The screening will be hosted through Zoom. Zoom information will be sent to attendees prior to start time. Event will start at 6:30 PM EST and screening will start at 6:45 PM EST to allow attendees time to log on. 

After the screening, there will be a discussion based on prompts created for the film. Attendees will be grouped into break rooms for open discussion. Discussion time will be 15 mins.

This event is part of Design for Democracy, an AIGA initiative to increase civic participation through design. This event is a collaboration with POV, the award-winning independent non-fiction film series on PBS www.pbs.org/pov

Hosted by: AIGA Pittsburgh
→ Get Your Ticket Here
FREE


10/9

Baltimore Innovation Week

A one-day virtual event series celebrating good news stories and innovation in Baltimore.

Baltimore Innovation Week 2020 is a one-day virtual Innovation Celebration featuring multiple sessions that are focused on showcasing local companies and good news stories that have emerged during these continuously changing and trying times. Save your seat at spotlight discussions with industry experts, workshops from top companies, and networking with local businesses. You’ll have an insider look at the positive effect this city is having on the U.S. and World markets with premier access to the latest products and ideas. 

This annual event series is a unique collaborative effort from industry leaders across seven defined sectors. This is where technology meets science, creatives, students, entrepreneurs, sales representatives, marketing executives, economic developers, social activists and everyone in-between.  The best part? It’s all FREE.

Hosted by: ETC (EMERGING TECHNOLOGY CENTERS)
→ Get Your Ticket Here
FREE


10/14 | 6:30 PM–8:00 PM EDT

Changing the Face of Voting with UX

Join us for a conversation with Kathryn Summers about making voting inclusive and accessible through design. Design has the ability to include or exclude people. Join us for a conversation with Kathryn Summers about making voting inclusive and accessible through design. We will be discussing the implication of bad design and its implication on the voting process in the wake of the 2016 election and the coming 2020 election. In addition, Kathryn will be showing us the benefits of using eye-tracking machine and how it helps to analyze the visual behavior of your user.

Hosted by: Ladies Wine and Design Baltimore
→ Register Here
FREE


10/14 | 7–9 PM EDT

Talking Strategy with Douglas Davis

Join us on October 15th as Douglas shares how to turn the rational language of business into the emotional language of design. Douglas’ inspiring journey has taken him from designer to strategist, to now teaching other creatives the business of design. Wherever he shares, he helps provide a framework for the design industry. A framework that can be applied to concept pitches or to how to think about your career. Strategy has been something design schools haven’t focused on, and it’s more important than ever we understand it. After stepping into Harvard Business school, Douglas realized how big the disconnect was for designers. Since then, he’s taught at NYU, HOW Design University, Manhattan Early College School for Advertising, and the City College of New York, all while running The Davis Group LLC. Douglas took it upon himself to fill the void between design and business and teaches left-brain business skills to right-brain creative thinkers with his book, Creative Strategy and the Business of Design. He’s helped creatives across the country better understand business goals, how to set them up, but most importantly, how to measure their success for clients. There is a need to understand more than what looks good for your career to blossom. Join us on October 15th as Douglas shares how to turn the rational language of business into the emotional language of design. You already have the creativity, now it’s time to gain the business insights.

Hosted by: AIGA Charlotte
→ Register Here
$10


10/19-23

AIGA Colorado Presents Colorado Creatives

Colorado’s creative community thrives when its members are able to come together to share stories and experiences, however, the pandemic has moved these communities online and made it more difficult for people to come together in person. That’s where AIGA Colorado Creatives comes in.

The best part? Our project is all about YOU, the AIGA Colorado Creatives. It’s your chance to share your stories, advice, experiences and inspiration in a short video. Selected videos will be featured on an event site and combined with others in a storytelling reel which will be shown to thousands of people.

→ Participate Here
Submit your Video by October 12


10/20-22

Adobe MAX—The Creativity Conference

Make plans to join Adobe MAX for a uniquely immersive and engaging digital experience, guaranteed to inspire. Three full days of luminary speakers, celebrity appearances, musical performances, global collaborative art projects, and 350+ sessions — and all at no cost.

Hosted by: Adobe MAX
→ Register Here
FREE (with Adobe Account ID)


10/30

Creative Mornings Talk – Speaker Lola B. Pierson

Your Home! (part of a series on Stress)

Lola B. Pierson is a highly collaborative artist who was born and raised in Baltimore City. She is a playwright, writer, and director. Her work challenges theatrical form, incorporating elements of social media, performance art, visual art, switcheroos, and boredom. Other words she has used to describe her work in bios include: presence, explore, dynamic, and representation. A graduate of Baltimore School for the Arts, Bard College, and Towson University, she is passionate about the intersections of language, time, presence, and philosophy. She writes new work and messes with classics (that deserve it). She is the co-founding Artistic Director of The Acme Corporation.

Hosted by: Creative Mornings
→ Register Here
FREE


10/31 | 6 PM EDT

Counter Narratives Show: Black Liberation & Queer Resistance

The purpose of the show is to provide a critical examination of society and culture through the intersectional lens of race, gender, and class, more specifically it seeks to provide a COUNTER-NARRATIVE. The Show encourages a reflective assessment and critique of unique standpoints and their potential contribution to popular discourse.

What you can expect from the COUNTER-NARRATIVE:
Quality conversations about critical issues in communities of color, with guests who don’t just talk about the problem they are active in finding solutions.  Guests share their lived-experiences, insights, information, opinions, and personal narratives.

Hosted by: Rasheem
→ Register Here
FREE


AIGA Get Out The Vote

Every four years since 2000, AIGA has activated its community of designers across the U.S. and beyond to Get Out the Vote. The campaign is part of Design for Democracy, an AIGA initiative to increase civic participation through design.

In 2020, AIGA recognizes the centennial of the ratification of the 19th Amendment, granting women the right to vote in 1920 with a special edition of Get Out the Vote: Empowering the Women’s Vote. It commemorates the first legislation for women’s voting rights. Not until the passage of the Voting Rights Act in 1965 were voting rights of all women protected and enforced.

AIGA members–submit your posters today until election day, Tuesday, November 3, 2020, and help us get out the vote! Posters received by National Voter Registration Day (September 22, 2020) and Vote Early Day (October 24, 2020) will have the greatest impact.

Hosted by: AIGA

There are two opportunities. Please see below for the submission portals and galleries:

Finding Your Creative Communities

National and Local Professional Organizations

 

AIGA The Professional Association for Design logo
AIGA: The Professional Association for Design | National
AIGA Baltimore | @aigabaltimore
AIGA advances design as a professional craft, strategic advantage, and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.

AAFB: American Advertising Federation Baltimore logo
AAF: American Advertising Federation | National
AAF Baltimore | @aafbaltimore
The American Advertising Federation of Baltimore (AAFB) traces its roots back to 1918, originally established as the women’s auxiliary to the men’s Advertising Club. In 1920, the women formed their own organization, naming it the Women’s Advertising Club of Baltimore. It was affiliated with the Associated Advertising Clubs of the World, the predecessor to the modern-day American Advertising Federation.

AGI Alliance Graphique Internationale
AGI: Alliance Graphique Internationale | @agigraphic
Alliance Graphique Internationale [AGI] is, as its name suggests, a member-based association of professionals, united by working in the field of graphic design and drawn from across the globe.

AMA American Marketing Association logo
AMA: American Marketing Association | National
AMA Baltimore@amabaltimore
The American Marketing Association Baltimore Chapter is Maryland’s leading provider of networking, educational programming, and resources for marketing professionals. AMA Baltimore provides extensive opportunities for marketers to expand their networks, grow professionally, and learn about current industry trends.

Creative Mornings logo
Creative Mornings | National
Creative Mornings Baltimore@CreativeMorningsBaltimore
CreativeMornings/Baltimore is a FREE monthly breakfast lecture series based on the two core principles that everyone is creative and everyone is invited. CM/Bal is one of over 200 chapters around the world meeting each month. Every month, all chapters organize talks based on the same theme. CreativeMornings is fueled by an engine of generosity and is 100% volunteer-run, partnering with great local businesses and organizations. If you’re interested in volunteering, please complete this form.

Baltimore Creative Community

BOPA: Baltimore Office of Promotion & the Arts
@promoandarts
As Baltimore City’s arts council, The Baltimore Office of Promotion & The Arts provides resources and opportunities to artists and artist organizations to continue to make Baltimore a city for the arts.

BCAN
@baltimorecreates
The Baltimore Creatives Acceleration Network (BCAN) is a 10-year, city-wide initiative providing both strategic and as-needed, just-in-time entrepreneurship support for Baltimore creatives of all disciplines and backgrounds. At BCAN, we define artists, creatives, and entrepreneurs the same way: visionaries who create something new from raw and often limited resources.

Through our Programs—Founder Fellowship, Connect, Help Desk, Mobile, and Pilot (launching in 2020), we’re on a mission to foster a stronger, more equitable creative ecosystem and economy in Baltimore by empowering artists as entrepreneurs!

bfc: Baltimore Freelancers Collective
IG: @bmore_freelancers
FB: @baltimorefreelancers
Whether you own your own business, freelance on the side, work remotely for a large company, or just want to learn more about entrepreneurship—we would love for you to join us at our next event.

Elevate & Cultivate with Illiah
@elevate.cultivate
Nothing combats fear or intimidation like bravery and empathy, so reach out to your competition, ask for a chat—it could change your life! Also, pay attention to when inspiration hits you like a truck, it could be your next big thing. And finally, keep a list of competitors, not to watch, but to reach out to invite them to be your friends and join our community.

The Bmore Creatives
@thebmorecreatives
Hi, welcome to The Bmore Creatives! We are a community platform and a social media brand that celebrates the creatives, the makers, the get sh*t done-ers, the people that make Charm City charming! We promote and connect local artists, small businesses, and avid IGers throughout the city. We want to prove that everyone can be creative when they are open to being inspired by everyday life in our city.

Ladies, Wine & Design
Ladies, Wine and Design Baltimore holds monthly events which are limited to eight creative ladies. We’ll have drinks and casual conversations on a wide variety of topics relating to creativity, business, and life. If you’re a female student or creative and would like to join, please email us. It’s free and reservations are first-come, first-serve. You can follow us on Instagram and Facebook, and if you’d like to host us in your space, teach a workshop, or lead a discussion, please do get in touch.

Made With Love In Baltimore
If you want your product or organization listed, drop a “Made with ♥ in Baltimore” link on your site, and send us an email to hello@madewithloveinbaltimore.org.

Open Works
@open_works_bmore
Our mission is to make tools, technology, and the knowledge to use them accessible to all. We connect you to manufacturing equipment, space, education, and Baltimore’s largest community of maker professionals. With programs for ages eight and up, we can help you make just about anything!

Production Club of Baltimore
@ProductionClub
THE PCB PRINT, PAPER & PRODUCTION SHOW 2020 (Scheduled for October 1)
Join the Production Club of Baltimore, along with hundreds of other local creative and marketing professionals, for an evening of networking and fresh production ideas from the mid-atlantic’s very best printers, paper suppliers, image producers, and technologists. Grow your swatch book collection and samples library. Cultivate new vendor partnerships. Seed your future project timelines with new media. Dig into deeper relationships with fellow creatives by face-to-face networking. This is a time to flourish! Register now!

SoDA | Society of Design Arts
@sodabaltimore
The Society of Design Arts (SoDA) presents a monthly program in Baltimore, Maryland to further attendees’ knowledge of the history of the design arts including graphic design, illustration, architecture, book arts, and photography. Programs are free and open to anyone.

SoDA consists of a planning committee that meets quarterly to discuss future programs. Formerly known as Society for History and Graphics (SHAG), the all-volunteer group has been active since 2007 providing more than 100 programs which have explored such diverse subjects as Bauhaus methodology and practice, Patent Medicine labels, The Real Mad Men of Advertising, Science Fiction illustration, and many others.

Baltimore Cake & Whiskey
Fresh, authentic, purposeful networking events for the modern businesswoman.

Baltimore Graphic Designers
This group is for Baltimore area based graphic designers to create community, ask questions, get advice, share jobs, and plan meet-ups.

Monument Women’s Creative Alliance
@monumentwomen
Our mission is to support women creatives by cultivating a community that enables connection, inspiration, and education.

Baltimore Tech Community

Baltimore Women Techmakers
Calling all Baltimore women that use tech! Whether you are a Product Manager, Designer, Developer, or a tech hobbyist, this group welcomes you! This is the local chapter of Google’s Women Techmakers.

Baltimore Womxn in Tech
@BmoreWomenTech
Through networking, mentorship, and collaboration, we aim to empower womxn in our community. No matter your role in our ecosystem, we want you to thrive.

Baltimore UX Meetup
@BaltimoreUX
Calling all those who create excellent user experiences for sites, systems, applications, software, and hardware! From the startup to the enterprise. From user research to implementation. If you’re designing and building great experiences in the Baltimore area, please join us.

Code for Baltimore
@CodeForBaltimore
We are a community of volunteers who develop open-source projects as a Code for America Brigade by focusing on open government, open data, great design, and social good in Baltimore.

Code in the Schools
@CodeintheSchool
We empower Baltimore City youth to thrive in the 21st-century economy by expanding access to quality computer science education and building pathways from school to jobs and higher education. By focusing on youth traditionally under-represented in technology fields, we work to eliminate structural barriers and inequities in education and industry.

Hack Baltimore
@hack Baltimore
Baltimore is a unique and vibrant city, and though there are many reasons why we’re called Charm City, we tend to make the news for our flaws rather than our strengths. And hackathons are a great way to engage the broader community to explore technology as a way to help solve them.

Technical.ly Baltimore
@TechnicallyBMR
Technical.ly Baltimore is a local technology news organization dedicated to how innovation is impacting the region.

Creative Job Boards

AIGA
designjobs.aiga.org

Creative Hot List
www.creativehotlist.com

The Creative Group (TLC) | A Robert Half Company
www.roberthalf.com/employers/creativegroup

Creative Mornings
creativemornings.com/jobs

Working Not Working
workingnotworking.com/search/jobs

Behance
www.behance.net/joblist

If You Could
ifyoucouldjobs.com

Krop
www.krop.com

Talent Zoo
www.talentzoo.com

Media Bistro
www.mediabistro.com

Authentic
authenticjobs.com

Coroflot
www.coroflot.com

Smash
jobs.smashingmagazine.com/jobs

Wanna get a design job? Think like a hiring manager.

If my experience at Ink and Pixels taught me anything, it is that young designers continue to face the permission paradox—you can’t get a job without experience, but need a job to gain experience. Each of the five students whose portfolios I reviewed voiced this same set of concerns: Lots of applications are sent, but little-to-no feedback or opportunity exists after hitting send. Just about all students recognized that there was a glut of applications, and thus it’s hard to stand out from the crowd. And while the concerns are valid, I’ve begun to wonder if students fully understand the business side of the equation.

Hiring is a complicated and time-consuming process. To hire a new employee the business has to shell out costs, often in the form of man-hours and marketing costs. In business settings where a Human Resource Department is involved, there is time cost associated with posting, reviewing, and interviewing potential candidates. In addition, there is the time design managers and creative directors have to set aside to review and interview candidates. For a business, this time falls into an un-billable category, and thus represents lost income. A company is willing to put up with this lost income if they can identify and hire the right candidates, who are likely to stick around for a few years.

HR and the design team members eliminate candidates quickly—they have to—and they do so without prejudice. As a young designer, it is crucial to show (or tell) potential employers exactly what benefit, what problem they can solve when they are applying and interviewing. Sure, this is a gross over-simplification, and there are no absolute ways to achieve that goal. But as young designers often throw a lot of different types of work out to be reviewed (and I definitely believe this is a good thing), they should tailor their work to the needs of the potential employers. If the job is print heavy, show some print work first. If the job leans more towards a digital space, show some digital work first.

The importance of events like Ink and Pixels shouldn’t be overlooked. While not every reviewer or panelist will have jobs to hand out, talking to pro’s in this setting is a very structured form of networking. One-on-one time with a handful of design professionals can only help young designers understand the difference and challenges in each unique design environment. Talking to the attendees at Ink and Pixels was the highlight of my weekend (I mean, I live in a house with two toddlers), and I commend AIGA Baltimore for once again putting on this event.


About the Author:

RobMaguire_HeadshotRob Maguire has over 15 years’ experience providing graphic design and marketing services to businesses of all sizes. After changing gigs each time his wife switched jobs and cities, Rob decided to begin his role as an independent creative. His experience working as an agency art director, and later as an in-house senior package designer has cultivated a knack for understanding the unique needs of each client. Today, Rob works and lives in Maryland with his wife, kids, and dogs.


About Ink & Pixels:

Ink & Pixels is one of AIGA Baltimore’s largest events focused on helping designers prepare for a career or career shift. This year’s Ink & Pixels event was held on Saturday, April 13th at Stevenson University.

More about Ink & Pixels

Can You Teach Yourself How To Be A Graphic Designer?

Looking to learn graphic design? You’re in the right place.

What a time to be alive! The internet is an amazing resource, the likes of which has never before existed in human history. This entire catalog of knowledge, gathered over thousands of years, can now be accessed in a matter of seconds from anywhere in the world.

Information used to be a huge barrier to entry in most professions, design included, but those walls have largely come down. Skillsets which previously could only be gained through an apprenticeship –– or years of study at certain prestigious schools –– are now available to everyone who knows where to look.

Information is cheap. In fact, it’s often free. It’s so freely available that it brings a whole new set of challenges. Just because it’s all out there, doesn’t mean it’s easy to sift through the noise and properly absorb the most important parts. You will still face a steep road ahead to reach your creative and professional goals, but it’s very doable.

Knowledge and information is a huge piece of the puzzle, but it’s not everything. Applying what you have learned consistently, practicing and failing, is the second piece that transforms information into real skills. Many people will fail here. They’ll watch hours upon hours of YouTube videos, get super excited about their newfound passion, but never enter the next phase of applying what they’ve learned.

‘Learning’ can quickly fall into the realm of ‘entertainment’, if you are not taking an active role in getting involved with the material. This isn’t necessarily a bad thing. Considering all the media content that we consume these days, there are certainly less enriching and educational things we can waste our time on. But if your goal is to hone your craft and move closer to your professional goals, it’s important to be honest with yourself and admit when you’re just being a passive spectator.


4 Tips for Self-Taught Designers, From a Self-Taught Designer

teaching yourself graphic design

1. Embrace your unique journey

Unlike a fully structured college syllabus, the road ahead is going to be completely up to you. The good news is that you can cut through a lot of the fluff and focus on the topics and skills that you can apply immediately. The bad news is that nobody will be holding your hand and guiding you. It’s very easy to get lost in the weeds of information overload, distraction, and “shiny object syndrome.”

First, be crystal clear with your short, medium and long-term goals. Actually spend the time to sit down and think about this and write it out. Yes, that means you. No, you can’t skip this step. If you set the right targets, you can catapult yourself up the learning curve and get ‘pretty good’ at a particular skill in a matter of weeks or months. If you have unclear goals about what you want to do in graphic design, you could wander aimlessly for years before giving up… thinking you somehow lacked the innate talent to be a success.

What is your next logical step? Should you be building a portfolio? Are you missing a skill needed at your dream job? Can you learn something new and use it to help someone in your life, for free, to build up your confidence and network of references? These are some examples of excellent targets you can aim your learning journey towards.

learn from other designers

2. Model yourself after the designers and artists that inspire you most.

Figure out who’s doing the work you wish you could do and try to recreate it yourself. No, I’m not saying to plagiarize someone else’s work and pass it off as your own to others… but purely as a learning tool, it’s perfectly ok.

Try to ‘reverse engineer’ every element of their work and understand why they made the creative decisions they did. If you want to showcase this piece in your portfolio, then you will need to put your own spin on it and not blindly copy. However, don’t worry if your work is ‘derivative’ at this stage of the game. Finding your unique creative style is something that comes later, after you’ve learned the fundamentals.

There’s a reason behind Picasso’s classic quote, “Good artists copy, great artists steal.” Don’t take it too literally, but there is a lot of truth in it. Model yourself after those who are successful to help ‘catch up’ in your skill level, before taking it to the next level on your own.

Dedicate a lot of time each week looking at design from experts. Yes, this might make you feel a little bad about your relatively amateurish creations, but it’s something you need to do. This helps you develop ‘good taste’ which is the driving force that will help you close the gap between where you’re currently at and those at the top of their game.

Depending on your specialty, there are several good sites for this. Dribbble is a good example, across the board. For motion design, Vimeo is the industry standard and as a bonus allows you to go through pieces frame-by-frame. Pinterest is another classic source of inspiration for many designers.

aiga design community

3. Join a community. Online is great, in-person is even better.

One hurdle you will run into on this path are ‘gatekeepers’. People who will say you cannot do it, or who make things seem overly difficult to discourage you from even getting started. Often, these people are insecure about their own position, fearing that more competition could cost them their livelihood.

Also, they are afraid that the spread of free information will undermine their own education and experience, rather than seeing the opportunities to enrich their own careers by using these resources to continue their own education.

Don’t be discouraged if you run into a few naysayers. The internet can bring out the worst in people. Keep this in mind, try to develop a thick skin, and keep on moving.

You will also find supportive communities that are welcoming to newcomers and more than willing to help in any way they can. AIGA is one such example. Make sure that you are willing to give back and add value to others, even if all you have to contribute is a positive attitude. Be respectful of others’ time, be humble and willing to learn, and people will point you in the right direction.

Find Your Community With AIGA Baltimore ask for feedback

4. Ask for others to critique your work.

This is a tough one. None of us want our egos bruised, especially when we already feel like imposters and amateurs. But constructive criticism is the best way to refocus your efforts and move up the ladder quickly.


Websites for learning graphic design

youtube

This is obviously everyone’s first go-to when looking for short video tutorials. Surprisingly, there is a lot of high-quality content here… it’s just a matter of sorting through all the junk to find it. Unfortunately, YouTube is full of distractions, misinformation, and worst of all… people trying to sell you something under the guise of free help.

Overall it’s an excellent resource to look up any specific knowledge when you need it. If you’re just starting out however, you may do better with a more structured and well-curated source.

Find Design Tutorials on YouTube skillshare

Skillshare has over 18,000 online classes and continues to grow every year. The classes are project-based, and there is a vibrant community of fellow students to help provide feedback and critique.

The projects are fun, highly relevant to the latest design trends, and taught by some big names that we all know and admire.

Baltimore’s own Ellen Lupton has several classes on the platform. Her typography classes are a great foundation for anyone serious about learning graphic design.

Overall, the course format is a little more bite-sized, than the more intensive format of courses on LinkedIn Learning and others. This is great to hit the ground running on a project after only a few hours of tutorial, but may lack the broad foundation needed by a total newcomer.

AIGA members can receive a free two-month trial.

Learn Design Skills on Skillshare lynda

Lynda has a smaller catalog of courses than Skillshare, but they are far more intensive. Where a Skillshare course can be 3-5 hours of learning material, Lynda might be 20-40 hours. The potential downside is the time commitment, and the possibility to lose focus and enthusiasm, especially if a large portion of the course is reviewing the basics.

However, Lynda’s deep dives can get you up and running on the latest technology and trends in your industry even if you’re coming in as a blank slate. If you dive in and treat these with the same commitment as you would a college course, you will be rewarded with a solid foundation of knowledge.

This is also a monthly paid subscription, with a free trial that allows you full access to all of the courses.

Expand Your Skillset With LinkedIn Learning adobe

If you’re serious about Graphic Design, there’s a good chance that you are already using Adobe’s suite of products. With yearly updates, the software is constantly changing. Luckily, Adobe provides a large library of free tutorials that will help you find your way around the basics in all of these programs.

These tutorials are generally pretty short, so if you want to learn about every facet and feature of the latest Photoshop, for example, the above-mentioned Lynda might be a better choice.

Explore Design Tutorials With Creative Cloud pluralsight

Like Skillshare, with a smaller library of short-format courses. I’d probably check out the others first, then consider a free trial here to see if there’s some particular topic or teacher that interest you and isn’t on the other sites.

Check it out on Pluralsight udemy

Here you will find a similar deep-dive format as Lynda, but instead of an unlimited access monthly subscription, you pay by the course. This might make sense if there is only one particular course that interests you, or if it will take you several months to complete since there is no time limit once you’ve bought the course. Unlike some of the other sites, you won’t automatically be billed monthly regardless of your progress.

Learn More on Udemy

Online Design Programs & Courses

If you feel like you’ve gotten everything you can out of all of these sources, and you want to further hone your craft with an advanced level of online education, there is another tier (price-wise) of courses that exist.

For motion design, the two most prominent examples are School of Motion and Mograph Mentor. SoM’s courses start at around $1k, and MM at about $2k. There are other similar companies for other specializations.  These big-ticket courses are a long way from the ‘free’ information on YouTube.

Are they worth it? Maybe… To be honest, most of the information itself that is presented in these courses is probably available elsewhere, but they offer a higher level of personalized attention. These are 6-10 week ‘bootcamp’ intensity courses, usually focused on one large project that can be used as a showcase portfolio piece.

If you’re already 90% of the way there, the personalized feedback and coaching through every phase on the project could take your skill level from advanced to elite. If you’re still a hopeless newbie, you’re probably not going to get that much out of it. You will not be magically transformed from someone with no knowledge to an expert just because you shelled out a lot of money for a course.

Feedback and mentorship can be had for free elsewhere if you ask nicely and respect peoples’ time. And the amount you can actually learn and absorb in 6 weeks is limited. If you have the money to spend, and you feel like putting serious cash down will motivate you to work harder, go for it.

Education is a lifelong road, not a finish line that you cross once.

Education is a lifelong road, not a finish line that you cross once. Those who stop learning risk falling behind and stalling out in their careers. This is especially relevant now as technology advances as an accelerating pace. If you’re not learning something new every year, you’re probably already behind where the industry is headed. 

The good news is that where there were once walls, there are now an endless number of ladders. You don’t have to feel stuck doing something that doesn’t excite you. Life’s too short, and you’re never too old to change directions or decide you want to try something new. You can make a lot of progress in learning something new, in a relatively short amount of time, if you know how to sort through the information overload and focus clearly on your desired destination.

Can you teach yourself to be a graphic designer? Absolutely.



About the author:

Vaibhav Sharma headshot

Vaibhav Sharma

Vaibhav is an NJ native, who has called Baltimore home since 2013. He loves motion design, cooking, cats… and most of all, being a dad. Vaibhav is an introvert but loves to make new friends. Feel free to say ‘Hi!’ on Facebook, Dribbble, or in a comment below this article.



What I Learned About Being A Creative

What I learned about being a creative, after breaking through 30 years of stifled creativity

“I suck at art.”

I can’t remember the exact age when that thought crystallized in my head, probably around first or second grade. It was a toxic seed that I unwittingly planted in myself. As I grew, so did that seed. Until it completely cut me off from the creative instinct inside of me. Luckily, that drive to create always bubbled right beneath the surface, and after several decades of my life I have been able to reconnect with something that I thought I lost long ago.

Nobody is born a talented artist; every child produces some level of messy scribble when they first try to draw or paint or create anything from their imagination. But I felt like my scrawl was especially bad. Maybe I just lacked the fine motor skills. I couldn’t keep my coloring inside the lines, and I certainly couldn’t recreate any person, animal or object. I was hopeless.

I have this one distinct memory where I had a full spectrum of crayons in front of me, but for some reason chose to use my pencil to color a picture of a duck. “Why did you do that?” I remember the teacher asking… wondering why I had chosen pencil-gray instead of yellow or some other sensible duck color. I didn’t have a good answer for her. Maybe I preferred the sharp precision of the pencil. Maybe it was just what was closest to my reach. Whatever it was, I came away that day feeling like I had made the “wrong” choice creatively.

I came away that day feeling like I had made the “wrong” choice creatively.

There were many similar instances where I tried to express myself artistically and was left with disappointing results. Before long, other kids’ work began to outshine my own, and instead of striving to improve I just decided art was not for me.

Creative answers aren’t right or wrong

It took me many years to realize that it was my own belief system that caused me to give up on my artistic ability so early. The truth is that I couldn’t deal with the threat of criticism or ridicule. I couldn’t deal with making mistakes.

By comparison, it’s a lot easier to focus on learning something where the answers are concrete and unambiguous. There’s only one correct solution to a math problem, and I could learn how to repeat the same steps to arrive at that same answer every time.

But art, or any other creative pursuit, is not like that. The ‘solutions’ to any particular project can be infinite, which creates uncertainty that used to drive me crazy.

Before long, I had cut myself off from my inner creativity so much that I forgot that part of me ever existed. “I just don’t have any good ideas”, I’d tell myself. I admired others who were able to create inspired pieces of art, music, storytelling, but thought they had some magical source of inspiration that I somehow lacked.

Creativity, in the purest sense, cannot be taught or learned. However, it already exists naturally in every human being. What differs between us is the degree to which we self-criticize and suppress the ideas that are constantly being born within our minds. After a while, this suppression becomes second nature and we don’t even notice we’re doing it. All we’re left with is a blank slate when we try to access our mind for an original idea. This creative blockage comes from years of saying ‘no’ to all of the tangential and creative thinking that our brains naturally produce. When we set the bar too high for what constitutes a good idea, we close ourselves off to the source of all ideas.

This kind of flawed perfectionist thinking comes from childhood experiences. It’s not our fault, but it is our responsibility to correct if we want to reach our full potential. Many of us did not have the proper nourishment or encouragement to launch us into our best lives. Some of us were told directly that we did not have what it took, or that art was a dead-end path. For others, it might have been more subtle than that. Maybe we just weren’t in an environment where we felt like it was ok to make mistakes, and where we learned the important lesson that failure was the path to growth.

It took me until near middle-age to realize that the ‘safe’ path in my life was not safe at all. It was absolutely soul-crushing to work in a field I had no interest or passion in, just because I thought it was the most logical career path and the path that was expected of me by society, family, etc.

‘Staying inside the lines’ career-wise was a defense mechanism that I thought would keep me safe from criticism… it didn’t. Even within the confined, predefined spaces of corporate life you will still make mistakes and have to stand behind them constantly. But at the core of it, I didn’t believe in any of that work in the first place. I felt completely incongruent and therefore lacked any power or conviction to be proud of what I did.

Here’s the good news…

I wasn’t that special. I can’t believe how liberating those words are. It seems so obvious now, but it took me over 30 years to realize that. I’d rather take the risk of being a creative with “no talent” than being stuck in a career focused on conformity and rigidity.

Perhaps I wasn’t destined to be an illustrator or fine artist, but there are so many other mediums through which I can express myself to the world. And expressing myself authentically is non-negotiable. I cannot happily live my life without the opportunity to do so.

Creativity is in all of us.

It’s a combination of our life experience and a multitude of other intangible factors. It’s just a matter of the extent which we nurture that natural creative instinct. Creation is more of a process of getting out of your own way than trying to force ‘good ideas’.

My new path has been a series of these revelations. It has been a process of unburdening. Questioning my limiting beliefs about why I couldn’t succeed. Asking myself if I really do lack some fundamental ability that other, ‘real’ artists possess.

Ultimately, success as a creative professional comes from cultivating certainty.

When a client hires you to make creative decisions, you must back them up with certainty. You alone are the expert in whatever you do. If you were brought into a project in any role, you must believe that the client chose you because you are the best at what you do.

This kind of confidence and self-certainty doesn’t happen overnight, it takes time to build, but it can only come from within. You need to be comfortable making difficult creative decisions and being courageous enough to put your work out there even when you feel most vulnerable.

The biggest piece to all of this is just giving yourself permission.

If you don’t value the work you do, nobody else will.

It comes down to an inner choice, although ‘flipping the switch’ in your head to believe that you and your work are enough is much easier said than done.

It’s a lifelong journey, that never ends until you give up or decide to move onto to something else. There’s always room for improvement in terms of honing your craft and sharpening your skills. But in my experience, the biggest piece to all of this is just giving yourself permission. Believe that you are enough, right now. You are not an imposter, there is real value to what you do. If you can feel your heart calling you to do this work, then nobody can ever take that away from you.

Stay strong.

Never give up.


About the author:

Vaibhav Sharma headshot

Vaibhav Sharma

Vaibhav is an NJ native, who has called Baltimore home since 2013. He loves motion design, cooking, cats… and most of all, being a dad. Vaibhav is an introvert but loves to make new friends. Feel free to say ‘Hi!’ on Facebook, Dribbble, or in a comment below this article.


Q&A With Charlotte James: Comms Specialist, Creative Entrepreneur, Baltimore Badass

Charlotte James is a digital communications strategist and entrepreneur originally from Philadelphia. She came to Baltimore to study at Johns Hopkins University and decided to stay! And we’re so glad she’s here.

She currently serves as the Director of Outreach and Communications for Common Curriculum, a local ed-tech startup. She is a former Baltimore Corps Fellow and current Baltimore Creatives Acceleration Network Founder Fellow with her nail art business, Power Decals.

Charlotte James Baltimore

Where do you draw inspiration from?
My business partner – she’s an incredible designer and helps me hone my aesthetic.

Favorite creative hobby, outside of design?
A friend recently got me back into sculpey clay so probably going to keep playing around with that.

What advice would you give to your 20-something self?
I’m still in my 20’s so if anyone has any advice, hook a sister up! Just kidding but for real, I always tell anyone younger than me that it’s totally cool to not know exactly what you want to do or who you want to be, as long as you’re always hustling towards something.


it’s totally cool to not know exactly what you want to do or who you want to be, as long as you’re always hustling towards something.


Charlotte James is the Co-Owner of Power Decals

Power Decals is a line of vibrant, statement-making nail decals that celebrate culture and powerful women. The Baltimore business is shaking up your handshake, as seen in Baltimore Magazine. But founders Charlotte and her partner Valentina Fiamma Ziino Colanino want more than amazing nail art. They create their decal designs based culturally diverse patterns and even feature inspiring women throughout history.


Meet Charlotte at AIGA Baltimore’s Ink & Pixels 2018

Join us at Ink & Pixels on September 29th to get to know her in person! Charlotte will be moderating the panel and town hall discussions on issues relevant to the emerging designer.

Register for Ink & Pixels – 9/29/2018

AIGA Women Lead Initiative: Baltimore Community Meeting Recap

Written By: Jennifer Marin Jericho | Photo Credit: Kate Lawless

Women today outnumber men in AIGA’s membership—as in design schools and various disciplines—yet leadership, representation, and parity remain a challenge.

AIGA Women Lead is committed to empowering women in design and advancing the vital discourse on issues facing professional women today without generalizing or segregating women designers. Instead, we aim to address persistent biases and inequities, inclusively and constructively, through programming around three goals:

  • Celebrate the achievements of women in design.
  • Cultivate awareness of gender-related issues, while building knowledge and leadership skills.
  • Connect by facilitating relationships within and beyond the design industry.
AIGA-Women-Lead-Initiative-Baltimore-Discussion
Baltimore creatives gather to develop ideas for launching a women lead program

How AIGA Baltimore Is Working To Empower Women

On March 22, 2018, the AIGA Baltimore Women Lead Initiative Committee hosted a community meeting to connect with local creatives and facilitated a design thinking workshop to develop ideas for launching a women lead program in Baltimore.

While we were interested in leading a local initiative, we wanted to make sure to validate our assumptions about what women in the design community need from AIGA Baltimore. The process may take longer than tossing an event together, but our goal is to build something that speaks directly to the women in our community, is flexible and adaptable, and most importantly, is scalable.

AIGA-Women-Lead-Initiative-Baltimore-Meeting
Women from various industries and community programs worked together to answer a tough question.

To accomplish all this, we first had to bring together women in various industries and community programs to ask the question: How might we help women leaders 10-15 years into their career, get the resources they need to step into leadership roles?

Why was this question so specific? Because we have to start somewhere, and often when you tackle large issues such as this one, you run the risk of trying to solve all the problems, and end up solving none of the problems.

Our goal is to empower women to grow professionally and use the tactics and resources we provide to tackle issues that they are passionate about in their own communities. I imagine this initiative as a ripple effect, because we are all responsible and capable of influencing change, and it is crucial that these initiatives are diverse and inclusive.

I imagine this initiative as a ripple effect, because we are all responsible and capable of influencing change

AIGA-Women-Lead-Initiative-Baltimore-Workshop
In Design Thinking workshops, an empathy map helps build understanding.

Outcomes of the Design Thinking Workshop

In our two-hour workshop, we led two specific activities. The first was an empathy map, where we broke into groups of 4-5 people and developed personas of various types of women in the industry. The goal of the activity is to put the person at the center and think about what she is feeling, thinking, saying, and doing when it comes to her professional goals. After brainstorming, we then shareback and group common themes. Here are some of the themes that were common among the personas we developed:

  • Anxiety/Uncertainty
  • Growth and ambition
  • Social Interaction/Relationships
  • Self Worth/Reality Check
  • Planning for Future
  • Lifelong Learning/Business Knowledge
  • Life Balance
what do women designers feel, think, and do?
Participants noted that this persona, Alexis, may feel determined but sometimes depleted. She mentors younger designers, but she knows she needs mentors of her own.

The outcomes were not surprising. Most professionals struggle to strike a balance between focusing on career, learning new skills, balancing a personal life, and developing the confidence to do all of the above while maintaining a healthy lifestyle.

How might AIGA’s Women Lead Initiative help to fill the gaps?

To answer this question we did a big ideas exercise to come up with potential solutions to support women in their careers. We had three major themes that came from this workshop: group mentorship, skill development, and self-care.

ideas-for-women-lead-program-baltimore-design
The ideas centered around skill development, group mentorship, and self care. All in favor of a 4-day work week, say aye!

Group Mentorship
While coworkers, family, and friends can be a great support system, a professional network is crucial. While the former can provide great emotional support, the latter can provide you the right tools, help you tackle specific challenges and navigate the complexities of building a successful career. I am a huge proponent of building a brain trust, people that challenge you and push you to be better. It has been instrumental in my own career growth.

I just attended the Women Spanning the Globe Leadership Conference hosted by the World Trade Center Institute here in Baltimore. One comment that resonated with me was a speaker who suggested we be more like spiders. Build a web: a network of people that support us and help us catch opportunity. Love this!

Skill Development
We have heard from our members that inspiration is an excellent resource. Inspiration can fuel our creativity, inspire us on that specific project, and push us out of “unstuck”. Yet inspiration can only take you so far; stretching your skills and capabilities will better prepare us to face the challenging problems we face as creatives in a fast-paced world.

This means more than learning new technical skills, we need leadership, business, and management skills to help us grow professionally. This is a common challenge of many designers in our field and it is one we are starting to tackle as a national organization to help designers better communicate the value of design and collaborate with professionals in other disciplines.

Self-Care
This continues to be a common theme in the lives of busy professionals. We know that rest and regeneration are crucial to creativity, but we continue to struggle with the demands of our personal and professional lives. I’d like to see some intentional programming that helps us carve some space for activities that energize us.

I look forward to seeing how this evolves, and I hope you will join us. Stay tuned as we continue to craft a plan for a women lead program that fits the needs of our community members. We will be looking for volunteers in the coming months, so look out and keep checking in!

Jennifer Marin Jericho
AIGA Women Lead Steering Committee

AIGA-Women-Lead-Initiative-Baltimore-Design-Thinking
Thank you to all who joined us for the last community meeting!

Join us at the next Women Lead Initiative Meeting

Navigating Success and Failure as a Design Entrepreneur: Advice from Alyson Beaton

Alyson Beaton is a successful designer and entrepreneur. For more than a decade, she’s designed and launched several of her own product lines, including Lille Huset, Grow Books Press, and Marketote. On Wednesday, October 21, Alyson joined us for a breakfast talk about her experiences as an entrepreneur and designer, and the processes of defining both success and failure.

20151021-AIGADW-Lecture-3130

As an entrepreneur, the first thing to do is to find your inspiration. Ask yourself what your goal is. Once you’ve defined your success, you’ll be able to evaluate the outcome. When you figure out what is and isn’t working, you’ll learn important lessons about your next steps. Failure is not necessarily something to be afraid of, as it can teach you when something needs to change, or when to just let go. It can, however, be hard to stay focused in the face of failure. But perseverance will pay off with opportunities not otherwise available. In Alyson’s case, she was able to meet her goals on Kickstarter, but the learning curve to get there was huge.

20151021-AIGADW-Lecture-3198

Success is more than just figuring out what not to do. Here are some tips from Alyson to help guide you to successfully designing and selling a product:

  1. Remember to pay yourself. Your time is valuable and should be budgeted for.
  2. Communicate to the intended customer through product packaging. A design that appeals to that person will ensure your message is received.
  3. Research trade shows as much as possible. This research will lead you to the right stores for your product and to important connections with people who can support you.
  4. Test the market for your product. Study the people who you intend to be the consumers to make sure your product fits their needs and desires.

Becoming a successful entrepreneur and designer is no small feat. Some measure of failure along the path is inevitable. As Alyson has learned, failure is not to be avoided, but welcomed as a learning opportunity. Learning from your mistakes and following the right steps will ultimately lead to the success you set out for.


Photos taken by Courtney Glancy

Mitchell Cole is the web sales manager at Service Photo Supply. Most of his free time is spent indulging in some sort of gaming – basking in the glow of a computer screen or the clattering of dice. Critical hit! Find him on Twitter at @mc_mittens.