Track Your Time & Your Money …

Because you waste alot of it… (And by you, I mean me).

Tracking your time and money are not sciences, they are arts. Meaning: one only gets good at it when one develops (and adheres) to a system and then uses that input for strategic advantage. Whatever system one develops, it’s the execution of that system that makes the endeavor worth while. Shoebox for receipts? Whatever. Timesheets to track design time? Sure … But, it’s about your personal style and getting better at being (the productive) you than anything else.

I mentioned the audio interview with Mark Simon the other day on the Five Ways To Get Hired and this was another thing he said: track your money. The reasons abound as to why you should, but Simon maintains that all kidding aside you can deduct more and essentially earn more of the money you make, if you legitimately claim the expenses needed to conduct your business by accurately tracking them. Tracking income is something we are conditioned to do, but tracking expenses is much less discussed and just as important.

Time is the same way. Whether one works in-house or freelance, knowing the timeline for project execution becomes critical when estimating for the completion of new work or understanding where current projects go into the weeds on timelines. The end result of tracking your time? Letting your phone go to voicemail a little more, staying away from constant Facebook updates, keeping email traffic contained to a certain time and, then maximizing your creative time to actually do something that is—gasp—creative.

I had a colleague who ended up on a project that had some “responsibility creep”. She was asked to re-design a logo on a current project on which she worked. Apparently the AE thought it would be a simple thing. Sometimes it is. Well, endless revisions stages later, the colleague asked whether it was appropriate for the time to be pulled away from the paid assignment to the bonus assignment, in such a manner as it had been. Scott Belsky’s recent book Making Ideas Happen—which I endorse for those of you looking to invigorate your task completion abilities—interviewed a person who found that he checked e-mail 37 times a day.

“The state of reactionary workflow occurs when you get stuck simply reacting to whatever flows into the top of an in-box. Instead of focusing on what is most important and actionable, you spend too much time just trying to stay afloat.” Moreover, Reactionary workflow prevents designers from being proactive with their energy.

Maybe, with the time and money you save, you’ll be able to send some comments along about how the time you were able to save, helped you produce that additional design piece, spend more time with your family.

My AIGA has new features.

The AIGA.org interface has new features which allow members access to enhanced information and features, as well as the means to update their contact preferences and more!!!

Recently,upon visiting the site to edit my payment options, I was able to customize the news feeds on the my.aiga.org landing page. I was able to add the In-house newsletter to my profile, adding “Articles” and lengthening “AIGA News” to the page landing.

Also, I accessed my profile to subscribe to more of the newsletters and initiative postings available: including the In-house newsletter.

Also, I have taken a moment to update my custom AIGA portfolio:

Take a moment and connect yourself with your profile page and get hip with the changes and updates to the AIGA Member landing. … And take advantage of its benefits.

Random Creativity-Related Quotes:

“To do, is to be.”
~ Socrates

“To be, is to do.”
~ Aristotole

“Art is making something out of nothing and selling it”.
~ Frank Zappa

“Every artist was first an amateur”
~ Ralph Waldo Emerson

“To live a creative life we must lose our fear of being wrong.”
~ Joseph Chilton Pearce

“Creativity is allowing yourself to make mistakes.
Art is knowing which ones to keep.”
~ Scott Adams, The Dilbert Principle

“Do not let what you cannot do interfere with what you can do.”
~ John Wooden

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”
~ Howard Aiken

“He who stops being better stops being good.”
~ Oliver Cromwell

“Minds are like parachutes – they only function when open.”
~ Thomas Dewar

“Success is just a matter of attitude.”
~ Darcy E. Gibbons

“Democratic Design. Design with no price tag has no meaning. Good design. Smart solutions. Low prices.”
~ IKEA

“Writers write. Writing is a process. You don’t know what your writing will be like until the end of the process. If writing is your practice, the only way to fail is not to write.”
~ Gail Sher

“No Is Negative. Erase It From Your Agency’s Vocabulary.”
~ Bart Cleveland

“Relinquish your need for external approval. You alone are the judge of your worth.”
~ Deepak Chopra

“Replace fear-motivated behavior with love-motivated behavior.”
~ Deepak Chopra

“Identify your problems but give your power and energy to solutions.”
~ Tony Robbins

From an email to a friend about creative work …

Friend: “I think it turned out kinda nice, but there is nothing but stoney silence coming from him…so i guess that sucks.”

Me: “I’ve been reading alot, lately, to ‘raise my creative game’ and one thing that I read is analyze the movie (your work) when you’re done. If later, you find out it sucks, re-edit it. The best minds make the best failures so they say. Fail and fail again, if necessary.

… As a trumpeter you might appreciate this. when Miles Davis was young (circa 20s) he dropped out of Julliard and played with some heavy-hitters in the jazz world —the likes of Charlie Parker and others, of course. As i remember it (from his auto-biography), he made a mistake in a song once, completely noticeable at least to the band members. The band leader, Parker told him to play the [messed] up note again—and get used to it. [Because] jazz’s existence is based on “changing the thing” (i’m paraphrasing). As far i know this your first movie. you’re not Michael Moore, you’re [you] so do your thing and don’t apologize.”

Recent Profile of Baltimore Design Work …

(c) Greg Bennett, Work to Date
(c) Greg Bennett, Work to Date

http://www.underconsideration.com/fpo/archives/2010/03/aiga-pulp-ink-and-hops-poster.php

(more images there…)

FPO (For Print Only) recently profiled the 2009 AIGA Baltimore Pulp Ink & Hops poster designed by Greg Bennett. The article reads: “Paper and beer. Together. Whoever came up with this idea is a genius. For the past 12 years, the AIGABaltimore chapter has been hosting “Pulp, Ink & Hops,” an event that brings together two of designers’ main pleasures in the form of dozens of paper vendors and free hops from a local brewery. Again, genius.”

Genius… Tell us something we didn’t know. Greg’s work accomplished the goal of taking design out of the pedestrian and launching it into the spectacular. …And we thank him for that. …And you can join in too: look up his work on the behance website, the online portfolio engine for AIGA members, and give him a pat on the back conveniently located as an appreciation. Like so: http://www.behance.net/Gallery/AIGA-Pulp-Ink-and-Hops-Poster/454239

Shout out for the good work!!!

Thanks again to Greg Bennett and Work to Date.

Milton Glaser’s Design Process: “Turn 40 then turn on a computer…”

“…Glaser revealed his design process, he said he starts with a drawing done by hand, scans the image and transfers it into a computer where he modifies it electronically. “I love the computer. I hate stupid work done on the computer,” he also said, “Graphic designers shouldn’t use a computer until they’re 40-45 [years old]””

Read more at: Milton Glaser & Chip Kidd In Conversation, Just Creative Design

http://justcreativedesign.com/2010/03/12/milton-glaser-chip-kidd-in-conversation/

Donating Design …

I’ve got about 22 minutes before dinner, 45 minutes before the dogs need walking and an hour before a new episode of Top Gear, so I better get cracking with this post. I was thinking of a recent project I did not win and I thought of you AIGA’ers and design blog enthusiasts. Upon hearing of my work with another firm, I got a call to do design work. But it wasn’t a typical call—and when I say typical—it wasn’t a robo-telemarketer selling health insurance. It was a bona-fide call. But as it turns out, the call was from a foundation with a solicitation for donated work because they love my work.

Of course they mentioned that their budget is tight and they have no money, but they wanted an interesting design for their upcoming event. I suggested a fee and they declined. Which had me thinking: “do you really love my work if the work won’t support me? Would you love my work if I spent a half-hour (my available “free time”) designing your project?”

At an AIGA event two years ago, for instance, David Plunkert, of Spur Design, mentioned that even in donated work, he develops an estimate and an invoice that reflects the actual value. That’s an idea I like, because what I want more than anything (almost more than getting paid) is to have people value the work that I’m doing, even at the expense of the pesky conversation of value getting in the way. But, let’s be honest. Money is at the base of the discussion. Always. Or at least gratitude. Once, I did work and got a $100 Panera card. that was great stuff!

Four our profession, most important to the equation for donated work is engaging selectively in a matrix of work that involves either a cause that I support (Shepherd Fairey’s Obama Posters), something that allows for a breaking of a boundary (creativity, etc.), and/or doing work for a cause that can benefit from our personal effort (i.e. Haiti fundraising, for instance). In other words, one should manage donated work (printing, pr services) like one would with giving money. As it turns out, money is often easier to give. No one calls you back two or three times telling you the decimal in the wrong place.

As for serving on a board, I’ve often heard that people, no matter what the profession, say one should not do for a board what they do for a profession: meaning the lawyer shouldn’t become the legal counsel or the accountant shouldn’t stay up late balancing the books. Again, I believe that as long as one is aware, it’s a matter of personal preference. Those knowledgeable can clear the way for that board to secure those valuable services, by knowing what to look for. While experiences are different, I’ve been nominated to a committee because ostensibly I could design. And as a CEO once mentioned to me: “there are three things I nominate board members for: money, wisdom or work,” you still don’t want them looking at you like you’re the media department. Contribute in disciplines that are outside of your profession because you can extend your experience, and extend their value for the work.

It’s difficult to estimate that if you, as a great creative, contribute to a project that you may introduce the client to the value of great design. Sometimes this happens. Certainly, sometimes it does not. The client’s gratitude can evaporate as soon as the work commences. They box you in creatively. Other conditions arise. Or, other times, they may become more cumbersome than a paying client. It’s important to have a strategy towards these projects and don’t be afraid to be clear up front.

While creatives are often happy to contribute their talents to causes, be measured in how much of that you do, because sometimes firms become addicted to free work, spending all their time looking for free work, when some of the work they commission should be paid.

In an age when it’s more and more valuable for designers to embrace the inherent and latent value of their work, be mindful of your approaches when it comes to the donation of design work.

Certification?

Our friend Andy Epstein who writes the In-Howse Designer Blog Recently put out a call for certification. I replied, with my take on the history of the discussion as I’ve heard it. I’m interested in hearing your thoughts!!!

“Lack of respect is clearly the number one challenge facing in-house designers (or at least the number one complaint). Clearly there are ways to mitigate this problem including educating peers on the value of design, entering design competitions and forging personal relationships with non-believers. These tactics can only go so far, though, especially when dealing with accountants, lawyers, engineers etc. who have professionally bestowed official certifications.

So why not designers? Our profession has been negligent in its inability to establish a certification process that would be recognized both within and outside of our community. There are models that already exist, most notably RGD Ontario. It’s time to start exploring this option with our established industry organizations and get this big ball rolling.”

INside Track: Certifiably So

I commented:

“It’s a good question, no doubt.

There has often been discussions within designer organizations, like AIGA, around the possibility of certification. From the details that I’ve heard, there is a divide over the ability to implement something substantive versus the outlay of costs.

I feel that both sides have salient points and believe that the point can be debated, so that however one feels, there is an understanding of the underlying issues and, perhaps more importantly, understand one’s position in the changing design world.

I think certification is certainly useful in professions where processes have to be followed like accountants and doctors, but may be less so for designers for whom a variation in approach and style are of significant value.

The nature of change in the business of design has been so quick that the implementation time of a certification program, things may change beyond what a program can offer. In just ten years, the ability to have a viable, mobile workstation has become a reality, making a designer choice from Michigan to Minsk a reality in competing for work, that in the past may have otherwise been geographically specific. It’s a statement of the obvious to discuss how the business of designing communication has changed.

Compliance is porous even in some of the current positions the design organizations like AIGA takes. For instance, organizations regularly use spec-work to forward their business interests despite protestations of national or local AIGA organizations. Yet often designers enter contest for work they might otherwise be paid.

From what I hear, the development costs associated with the Canadian model and implementation are at least worth consideration vis-a-vis the results and are said to be beyond the ability to implement.

Lastly, the new technology of the “flat world” is more likely to tear down the walls of a guild rather than build them up.

Looking at what iTunes did to the ’90s oligarchy of the music and radio world, or what the e-book/internet is doing/has done to the printed world, one question that comes to mind is that the tools of the trade are relatively ubiquitous. But what may be less so is the notion of what design should do for its audience.

I believe we’re in a new economy and the best examples of how to find our way is to become assets to communication through understanding of the value of well-targeted design to help develop distinctive communications that create conversations. And while a requisite level of skill is assumed, being a pair of “hands” is less and less useful than developing a skill set that speaks to the work. I draw an analogy similar to dilm directors where there is no set formula for what works but a body of skills that assist an effort.

While the lack of certification, can be represented as troubling, I see the opportunity for designers to bridge the gap of viability as the same or similar whether or not certification exists.

As a working designer, I feel like it’s my job to respect myself and not fall for anything that devalues my work: crowd-sourcing models that refuse to recognize I do this for a living—, not just for fun, spec-work models that obfuscate my ownership rights, and even standing up for myself versus clients demands.

While I think that while designers could benefit from higher visibility general market campaigns that targets the good of their positions —to the general public of what successful design is all about, it is ultimately the rationale that we have to work at being knowledgeable about the role that design plays in the world.

And I think we have to help designers know that. I am particularly reminded of a lecture where I heard Khoi Vinh of the New York Times maintain that as the head of the in-house design staff it was his job to constantly remind the organization of the value of the in-house designers and often that meant his job was to meet with various segments and be a part of the solution to the business model. Taking that thinking into my own in-house experience, I would agree that the main task is for us to respect our work and communicate that role to the company regularly.”

—Chris Jones, AIGA Baltimore

Spunk Design Machine – Review

Spunk Design Machine in action

It makes so much sense when a couple of guys from a design firm with the name “spunk” in it are enthusiastic, even in the heart of winter. Even through the crappy weather and flight cancellations, Jeff Johnson of Spunk Design Machine fired off emails with exclamation marks as he completed stages of his suddenly canceled trip.

Well, the Spunk Design Machine team made it to Baltimore and for the thirty who braved the weather, they were so much better for it. think about it: they weren’t canceling. Heck, they’re from Minnesota!!! So, they came to rock the house and their presentation

“We believe that all design is an invitation.
We believe in distinction over distraction.
We believe every design has a voice.”

—Spunk Design Machine presentation

The custom poster they put together for the event…

The self-proclaimed research nuts aggressively investigate design problems creating mood boards and through sketches to illustrate their direction as they showed and proclaimed in their presentation. The audience was treated to a number of their approaches—some of which will be profiled in an upcoming book on sketches by Steven Heller—including a collection of images and compositions from the Davis Co-op project. That energy resonated in the diverse body of work and their approaches which went from the “simple” pizza box or the complex.

(C) Spunk Design Machine – An image from the Davis Co-op branding project
(C) Spunk Design Machine – Galactic Pizza Box (a fully sustainable pizza box)

And I had a great time meeting Spunk Design Machine’s Jeff Johnson and Ben Pagel, personally. After the presentation, their four-letter word of choice was “B-E-E-R” and so it was off to Brewer’s Art.