14+ Events to Attend Around the World!

Posted on by AIGA Baltimore

9/15-10/15

Hispanic Heritage Talks

AIGA Unidos was created for Everyone!
We highlight Hispanic and Latinx creatives, so we can share their stories and work with the world—that’s you! Our first ever event is a series of talks called Hispanic Heritage Talks, which will take place during Hispanic Heritage Month. It is a series of virtual talks featuring Latinx and Hispanic creatives from different backgrounds and disciplines. ¡Acompañanos!

Join the AIGA Unidos familia, and hear from all the amazing creatives our heritage has to offer. From us to you, with love and a little sazón… who are we kidding? A lot of sazón! We are Unidos for Everyone!

Hosted by: AIGA Unidos
→ Register Here
FREE

10/1-31

Doors Open Baltimore

Doors Open Baltimore is going virtual-only in 2020 with a month’s worth of programming throughout October. Organized by the Baltimore Architecture Foundation (BAF), Doors Open Baltimore is the free citywide festival of architecture and neighborhoods that invites thousands of people to explore the city and make meaningful connections to the built environment. Replacing a weekend of open houses and in-person tours will be a month’s worth of virtual programs. Every week of October will include a new theme and new ways to virtually engage with Baltimore’s architecture and neighborhoods. 

Hosted by: Doors Open Baltimore
→ Register Here
FREE 

10/2-10/9

Phoenix Design Week – PHXDW

Phoenix Design Week (PHXDW) is a week-long celebration of design organized by AIGA Arizona to unite our state’s creative community and provide a forum for sharing best practices, showcasing exceptional work, and gaining inspiration.

Hosted by: AIGA Phoenix
→ Register Here
$25-$49 Tickets

10/5-10/10

St. Louis Design Week

St. Louis Design Week is a seven-day celebration of our local design community, featuring a variety of panel discussions, workshops, presentations, open houses, and other community growth-oriented events. Our mission is to grow design and breakdown design silos through making St. Louis design week all-inclusive, to all designers.

Hosted by: AIGA St. Louis
→ Register Here
FREE

10/5-10/9

Salt Lake Design Week – Dimensional Design

What is “Dimensional Design?” It is the idea that we, as designers and creatives, have to be multifaceted in our disciplines. Becoming a dimensional designer includes exposing oneself to creatives of other disciplines and perspectives to be able to see the broader context of their own work. Experience dimensional design in action during this year’s SLDW.

Salt Lake Design Week celebrates and promotes the impact of all design in Utah. By providing a forum for designers, business professionals, students, and the general public to interact, collaborate, and learn from each other, we build a stronger creative community. We are inclusive of all people and disciplines including; graphic, digital, product, fashion, photography, architecture, interior, and more. From October 5-10, 2020 we will host the first-ever virtual SLDW to celebrate Utah creatives and promote the impact of design throughout the state and beyond.

Hosted by: AIGA Salt Lake City
→ Register Here
FREE

10/7 | 6:30–8pm EDT

And She Could Be Next Virtual Screening

This film follows the grassroots campaigns of six women of color running for political office during the contentious 2018 United States midterm elections. Produced by female filmmakers of color, the documentary offers a behind-the-scenes glimpse of these women leaders whose personal motivations, political coalitions, and ground-level activism steamroll the expectations of their opponents and of the broader public — defying traditional notions of what it means to be a U.S. politician in the process. 

A co-production of POV and ITVS. A co-presentation of Black Public Media and the Center for Asian American Media.  Film running time is 40 mins. Watch the trailer for And She Could be Next.

The screening will be hosted through Zoom. Zoom information will be sent to attendees prior to start time. Event will start at 6:30 PM EST and screening will start at 6:45 PM EST to allow attendees time to log on. 

After the screening, there will be a discussion based on prompts created for the film. Attendees will be grouped into break rooms for open discussion. Discussion time will be 15 mins.

This event is part of Design for Democracy, an AIGA initiative to increase civic participation through design. This event is a collaboration with POV, the award-winning independent non-fiction film series on PBS www.pbs.org/pov

Hosted by: AIGA Pittsburgh
→ Get Your Ticket Here
FREE

10/9

Baltimore Innovation Week

A one-day virtual event series celebrating good news stories and innovation in Baltimore.

Baltimore Innovation Week 2020 is a one-day virtual Innovation Celebration featuring multiple sessions that are focused on showcasing local companies and good news stories that have emerged during these continuously changing and trying times. Save your seat at spotlight discussions with industry experts, workshops from top companies, and networking with local businesses. You’ll have an insider look at the positive effect this city is having on the U.S. and World markets with premier access to the latest products and ideas. 

This annual event series is a unique collaborative effort from industry leaders across seven defined sectors. This is where technology meets science, creatives, students, entrepreneurs, sales representatives, marketing executives, economic developers, social activists and everyone in-between.  The best part? It’s all FREE.

Hosted by: ETC (EMERGING TECHNOLOGY CENTERS)
→ Get Your Ticket Here
FREE

10/14 | 6:30 PM–8:00 PM EDT

Changing the Face of Voting with UX

Join us for a conversation with Kathryn Summers about making voting inclusive and accessible through design. Design has the ability to include or exclude people. Join us for a conversation with Kathryn Summers about making voting inclusive and accessible through design. We will be discussing the implication of bad design and its implication on the voting process in the wake of the 2016 election and the coming 2020 election. In addition, Kathryn will be showing us the benefits of using eye-tracking machine and how it helps to analyze the visual behavior of your user.

Hosted by: Ladies Wine and Design Baltimore
→ Register Here
FREE

10/14 | 7–9 PM EDT

Talking Strategy with Douglas Davis

Join us on October 15th as Douglas shares how to turn the rational language of business into the emotional language of design. Douglas’ inspiring journey has taken him from designer to strategist, to now teaching other creatives the business of design. Wherever he shares, he helps provide a framework for the design industry. A framework that can be applied to concept pitches or to how to think about your career. Strategy has been something design schools haven’t focused on, and it’s more important than ever we understand it. After stepping into Harvard Business school, Douglas realized how big the disconnect was for designers. Since then, he’s taught at NYU, HOW Design University, Manhattan Early College School for Advertising, and the City College of New York, all while running The Davis Group LLC. Douglas took it upon himself to fill the void between design and business and teaches left-brain business skills to right-brain creative thinkers with his book, Creative Strategy and the Business of Design. He’s helped creatives across the country better understand business goals, how to set them up, but most importantly, how to measure their success for clients. There is a need to understand more than what looks good for your career to blossom. Join us on October 15th as Douglas shares how to turn the rational language of business into the emotional language of design. You already have the creativity, now it’s time to gain the business insights.

Hosted by: AIGA Charlotte
→ Register Here
$10

10/19-23

AIGA Colorado Presents Colorado Creatives

Colorado’s creative community thrives when its members are able to come together to share stories and experiences, however, the pandemic has moved these communities online and made it more difficult for people to come together in person. That’s where AIGA Colorado Creatives comes in.

The best part? Our project is all about YOU, the AIGA Colorado Creatives. It’s your chance to share your stories, advice, experiences and inspiration in a short video. Selected videos will be featured on an event site and combined with others in a storytelling reel which will be shown to thousands of people.

→ Participate Here
Submit your Video by October 12

10/20-22

Adobe MAX—The Creativity Conference

Make plans to join Adobe MAX for a uniquely immersive and engaging digital experience, guaranteed to inspire. Three full days of luminary speakers, celebrity appearances, musical performances, global collaborative art projects, and 350+ sessions — and all at no cost.

Hosted by: Adobe MAX
→ Register Here
FREE (with Adobe Account ID)

10/30

Creative Mornings Talk – Speaker Lola B. Pierson

Your Home! (part of a series on Stress)

Lola B. Pierson is a highly collaborative artist who was born and raised in Baltimore City. She is a playwright, writer, and director. Her work challenges theatrical form, incorporating elements of social media, performance art, visual art, switcheroos, and boredom. Other words she has used to describe her work in bios include: presence, explore, dynamic, and representation. A graduate of Baltimore School for the Arts, Bard College, and Towson University, she is passionate about the intersections of language, time, presence, and philosophy. She writes new work and messes with classics (that deserve it). She is the co-founding Artistic Director of The Acme Corporation.

Hosted by: Creative Mornings
→ Register Here
FREE

10/31 | 6 PM EDT

Counter Narratives Show: Black Liberation & Queer Resistance

The purpose of the show is to provide a critical examination of society and culture through the intersectional lens of race, gender, and class, more specifically it seeks to provide a COUNTER-NARRATIVE. The Show encourages a reflective assessment and critique of unique standpoints and their potential contribution to popular discourse.

What you can expect from the COUNTER-NARRATIVE:
Quality conversations about critical issues in communities of color, with guests who don’t just talk about the problem they are active in finding solutions.  Guests share their lived-experiences, insights, information, opinions, and personal narratives.

Hosted by: Rasheem
→ Register Here
FREE

AIGA Get Out The Vote

Every four years since 2000, AIGA has activated its community of designers across the U.S. and beyond to Get Out the Vote. The campaign is part of Design for Democracy, an AIGA initiative to increase civic participation through design.

In 2020, AIGA recognizes the centennial of the ratification of the 19th Amendment, granting women the right to vote in 1920 with a special edition of Get Out the Vote: Empowering the Women’s Vote. It commemorates the first legislation for women’s voting rights. Not until the passage of the Voting Rights Act in 1965 were voting rights of all women protected and enforced.

AIGA members–submit your posters today until election day, Tuesday, November 3, 2020, and help us get out the vote! Posters received by National Voter Registration Day (September 22, 2020) and Vote Early Day (October 24, 2020) will have the greatest impact.

Hosted by: AIGA

There are two opportunities. Please see below for the submission portals and galleries:

Black Lives Matter.

Posted on by AIGA Baltimore

AIGA Baltimore stands in solidarity with Black designers, creative business owners, educators, students—as well as their families, cultures, and communities—in the condemnation of racism, intersectional discrimination, fear, and acts of violence, including murder.

In Baltimore, we felt the impact of injustice five years ago when we lost Freddie Carlos Gray Jr. We’re committed to continuing the work of our past boards to build up and listen to the voices of those in our community, acknowledging that we still have so much more work to do.

As a board of volunteers, we don’t have all the answers, but our chapter is committed to doing what we can to support and uplift Black lives in our creative community and beyond. We pledge to help with our time, resources, voices, and creativity. To start, we are making two $250 donations to two local nonprofits.

  • Out 4 Justice (OFJ), an organization comprised of individuals who are both directly and indirectly impacted by the criminal justice system advocating for the reform of policies and practices that adversely affect successful reintegration into society.
  • Baltimore Youth Arts, a creative entrepreneurship and job training program that provides artistic and professional opportunities to young people, ages 14-22, with a focus on those involved in the justice system. Their mission is to assist young people in gaining the creative, personal, and educational skills that will enable them to become leaders in their communities.

We would also like to take this time to amplify the causes of local organizations BALT (Baltimore Action Legal Team) and Leaders of a Beautiful Struggle, and recommend that we all take an active role in supporting people of color. That could mean purchasing or reposting work by an artist you admire, ordering dinner from one of the currently open Black-owned restaurants in Maryland, using your design skills for a good cause, and perhaps most importantly, checking in on your Black friends, family, and colleagues.

Our commitment extends beyond this message. We will hold ourselves accountable, and we welcome you to hold us and each other accountable as well. Our inboxes are open.

Donate Locally

Donate Nationally

Resources for Education and Support


Have a resource to add?

We want to hear how you’re joining us in our commitment to support Black lives in the Baltimore area. Email us at info@baltimore.aiga.org to add your resources to our list.

Finding Your Creative Communities

Posted on by AIGA Baltimore

National and Local Professional Organizations

 

AIGA The Professional Association for Design logo
AIGA: The Professional Association for Design | National
AIGA Baltimore | @aigabaltimore
AIGA advances design as a professional craft, strategic advantage, and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.

AAFB: American Advertising Federation Baltimore logo
AAF: American Advertising Federation | National
AAF Baltimore | @aafbaltimore
The American Advertising Federation of Baltimore (AAFB) traces its roots back to 1918, originally established as the women’s auxiliary to the men’s Advertising Club. In 1920, the women formed their own organization, naming it the Women’s Advertising Club of Baltimore. It was affiliated with the Associated Advertising Clubs of the World, the predecessor to the modern-day American Advertising Federation.

AGI Alliance Graphique Internationale
AGI: Alliance Graphique Internationale | @agigraphic
Alliance Graphique Internationale [AGI] is, as its name suggests, a member-based association of professionals, united by working in the field of graphic design and drawn from across the globe.

AMA American Marketing Association logo
AMA: American Marketing Association | National
AMA Baltimore | @amabaltimore
The American Marketing Association Baltimore Chapter is Maryland’s leading provider of networking, educational programming, and resources for marketing professionals. AMA Baltimore provides extensive opportunities for marketers to expand their networks, grow professionally, and learn about current industry trends.

Creative Mornings logo
Creative Mornings | National
Creative Mornings Baltimore | @CreativeMorningsBaltimore
CreativeMornings/Baltimore is a FREE monthly breakfast lecture series based on the two core principles that everyone is creative and everyone is invited. CM/Bal is one of over 200 chapters around the world meeting each month. Every month, all chapters organize talks based on the same theme. CreativeMornings is fueled by an engine of generosity and is 100% volunteer-run, partnering with great local businesses and organizations. If you’re interested in volunteering, please complete this form.

Baltimore Creative Community

BOPA: Baltimore Office of Promotion & the Arts
@promoandarts
As Baltimore City’s arts council, The Baltimore Office of Promotion & The Arts provides resources and opportunities to artists and artist organizations to continue to make Baltimore a city for the arts.

BCAN
@baltimorecreates
The Baltimore Creatives Acceleration Network (BCAN) is a 10-year, city-wide initiative providing both strategic and as-needed, just-in-time entrepreneurship support for Baltimore creatives of all disciplines and backgrounds. At BCAN, we define artists, creatives, and entrepreneurs the same way: visionaries who create something new from raw and often limited resources.

Through our Programs—Founder Fellowship, Connect, Help Desk, Mobile, and Pilot (launching in 2020), we’re on a mission to foster a stronger, more equitable creative ecosystem and economy in Baltimore by empowering artists as entrepreneurs!

bfc: Baltimore Freelancers Collective
IG: @bmore_freelancers
FB: @baltimorefreelancers
Whether you own your own business, freelance on the side, work remotely for a large company, or just want to learn more about entrepreneurship—we would love for you to join us at our next event.

Elevate & Cultivate with Illiah
@elevate.cultivate
Nothing combats fear or intimidation like bravery and empathy, so reach out to your competition, ask for a chat—it could change your life! Also, pay attention to when inspiration hits you like a truck, it could be your next big thing. And finally, keep a list of competitors, not to watch, but to reach out to invite them to be your friends and join our community.

The Bmore Creatives
@thebmorecreatives
Hi, welcome to The Bmore Creatives! We are a community platform and a social media brand that celebrates the creatives, the makers, the get sh*t done-ers, the people that make Charm City charming! We promote and connect local artists, small businesses, and avid IGers throughout the city. We want to prove that everyone can be creative when they are open to being inspired by everyday life in our city.

Ladies, Wine & Design
Ladies, Wine and Design Baltimore holds monthly events which are limited to eight creative ladies. We’ll have drinks and casual conversations on a wide variety of topics relating to creativity, business, and life. If you’re a female student or creative and would like to join, please email us. It’s free and reservations are first-come, first-serve. You can follow us on Instagram and Facebook, and if you’d like to host us in your space, teach a workshop, or lead a discussion, please do get in touch.

Made With Love In Baltimore
If you want your product or organization listed, drop a “Made with ♥ in Baltimore” link on your site, and send us an email to hello@madewithloveinbaltimore.org.

Open Works
@open_works_bmore
Our mission is to make tools, technology, and the knowledge to use them accessible to all. We connect you to manufacturing equipment, space, education, and Baltimore’s largest community of maker professionals. With programs for ages eight and up, we can help you make just about anything!

Production Club of Baltimore
@ProductionClub
THE PCB PRINT, PAPER & PRODUCTION SHOW 2020 (Scheduled for October 1)
Join the Production Club of Baltimore, along with hundreds of other local creative and marketing professionals, for an evening of networking and fresh production ideas from the mid-atlantic’s very best printers, paper suppliers, image producers, and technologists. Grow your swatch book collection and samples library. Cultivate new vendor partnerships. Seed your future project timelines with new media. Dig into deeper relationships with fellow creatives by face-to-face networking. This is a time to flourish! Register now!

SoDA | Society of Design Arts
@sodabaltimore
The Society of Design Arts (SoDA) presents a monthly program in Baltimore, Maryland to further attendees’ knowledge of the history of the design arts including graphic design, illustration, architecture, book arts, and photography. Programs are free and open to anyone.

SoDA consists of a planning committee that meets quarterly to discuss future programs. Formerly known as Society for History and Graphics (SHAG), the all-volunteer group has been active since 2007 providing more than 100 programs which have explored such diverse subjects as Bauhaus methodology and practice, Patent Medicine labels, The Real Mad Men of Advertising, Science Fiction illustration, and many others.

Baltimore Cake & Whiskey
Fresh, authentic, purposeful networking events for the modern businesswoman.

Baltimore Graphic Designers
This group is for Baltimore area based graphic designers to create community, ask questions, get advice, share jobs, and plan meet-ups.

Monument Women’s Creative Alliance
@monumentwomen
Our mission is to support women creatives by cultivating a community that enables connection, inspiration, and education.

Baltimore Tech Community

Baltimore Women Techmakers
Calling all Baltimore women that use tech! Whether you are a Product Manager, Designer, Developer, or a tech hobbyist, this group welcomes you! This is the local chapter of Google’s Women Techmakers.

Baltimore Womxn in Tech
@BmoreWomenTech
Through networking, mentorship, and collaboration, we aim to empower womxn in our community. No matter your role in our ecosystem, we want you to thrive.

Baltimore UX Meetup
@BaltimoreUX
Calling all those who create excellent user experiences for sites, systems, applications, software, and hardware! From the startup to the enterprise. From user research to implementation. If you’re designing and building great experiences in the Baltimore area, please join us.

Code for Baltimore
@CodeForBaltimore
We are a community of volunteers who develop open-source projects as a Code for America Brigade by focusing on open government, open data, great design, and social good in Baltimore.

Code in the Schools
@CodeintheSchool
We empower Baltimore City youth to thrive in the 21st-century economy by expanding access to quality computer science education and building pathways from school to jobs and higher education. By focusing on youth traditionally under-represented in technology fields, we work to eliminate structural barriers and inequities in education and industry.

Hack Baltimore
@hack Baltimore
Baltimore is a unique and vibrant city, and though there are many reasons why we’re called Charm City, we tend to make the news for our flaws rather than our strengths. And hackathons are a great way to engage the broader community to explore technology as a way to help solve them.

Technical.ly Baltimore
@TechnicallyBMR
Technical.ly Baltimore is a local technology news organization dedicated to how innovation is impacting the region.

Creative Job Boards

AIGA
designjobs.aiga.org

Creative Hot List
www.creativehotlist.com

The Creative Group (TLC) | A Robert Half Company
www.roberthalf.com/employers/creativegroup

Creative Mornings
creativemornings.com/jobs

Working Not Working
workingnotworking.com/search/jobs

Behance
www.behance.net/joblist

If You Could
ifyoucouldjobs.com

Krop
www.krop.com

Talent Zoo
www.talentzoo.com

Media Bistro
www.mediabistro.com

Authentic
authenticjobs.com

Coroflot
www.coroflot.com

Smash
jobs.smashingmagazine.com/jobs

A Message Regarding AIGA Baltimore Events and COVID-19

Posted on by AIGA Baltimore

Dear AIGA Baltimore Members and Community,

In an effort to ensure the health and safety of our members and community, our chapter is temporarily suspending all in-person programming until further notice. Our volunteer board has given this significant consideration and, after reviewing recent guidance from the State of Maryland, the CDC, and other local and national health institutions regarding COVID-19, we believe this is the right approach in order to help flatten the curve. We would love to hear from you on how we can support you during this time, so, please fill out this survey and as always, reach out to us if you would like to get involved.

Stay healthy
We encourage all of you to stay informed about COVID-19 and take the necessary precautions to stay healthy. While there is currently no vaccine to prevent COVID-19, these steps can help stop the spread of this and other respiratory viruses.

Isolated, yet not alone
We’ve had our ears to the ground, and know that many of us will be experiencing a time of isolation while working remotely and avoiding large gatherings. On the bright side, we’re welcoming more time with our families and pets! We encourage you to join us and tap into online groups such as the Baltimore Graphic Designers Facebook group, Baltimore Womxn in Tech (BWiT), Elevate and Cultivate Design Collaborative or Monument Women’s Creative Alliance (MWCA) to stay connected to your community online. These groups are not affiliated with AIGA, but you will find many of our board members in the groups.

The Annual Ink & Pixels Portfolio Review Day
Our annual Ink & Pixels professional development and portfolio review day is currently scheduled for April 18th at Morgan State University, but we are reviewing our options. Morgan State has announced that all classes will take place online until at least April 2nd, and many Maryland colleges and universities will be encouraging students not to return to campus until early or mid-April. The AIGA Baltimore board of volunteers is dedicated to serving emerging designers each year, so we are in the process of developing a plan to host the portfolio reviews and talking sessions online and/or at a later date.

At this time, all options are on the table. We will be reaching out to educators, student chapters, and our general audience to better understand the needs of our community during this time. Please don’t hesitate to reach out to us if you have any feedback.

Thanks for your attention and feel free to reach out to AIGA Baltimore leadership at info (at) baltimore.aiga.org and @aigabaltimore on all social media channels.

Sincerely,
Valerie Anderson, President; Frances Miller, Vice President; and our fellow board members

 

Resources:

Reducing Anxiety
How to stop a Coronavirus anxiety spiral, from Wired Magazine

Up-to-date info on COVID-19
Visit the CDC and WHO websites.

Teaching Remotely
The AIGA Design Educators Community (DEC) will be hosting a webinar on teaching remotely. Information on this virtual roundtable for design educators can be found here.

COVID-19 Freelance Artists Resources
An aggregated list of FREE resources, opportunities, and financial relief options available to artists of all disciplines can be found on the COVID-19 & Freelance Artists website.

Working from Home with Kids
Keep children occupied and learning at home with this schedule and tips from Di is Organized.

Baltimore-area Babysitting Service
To find a babysitter, check out the Baltimore-based Napp app at nappnetwork.com.

PSA Generator on Hand Washing
A teenage developer from the U.K. named William has created a tool that will make you a hand-washing how-to poster accompanied by any song you like. Check out WashYourLyrics.com.

Free Creative Cloud Tools for Students & Educators
With Colleges and Universities moving to online classes, Adobe will be offering free Creative Cloud access to those schools who who currently make Creative Cloud apps available to students who login through on-campus labs and are impacted by COVID-19. Learn more here.

Adobe Distance Learning Courses, Articles, and Blogs
Find virtual webinars, tutorials, and more here.

Additional Resources for Parents with Small Children:

While Maryland schools will be closed for at least two weeks, not every school district in the country is sending home resources for kids to work on at home. Here is a list one teacher sent her 1st graders’ parents. Most links include resources for all grade levels.

Various Subjects – All Grades/Levels

Art for Kids Hub – Art videos for kids to follow
Mr. Nussbaum – Fun games for practicing skills for K-5 and up – All subjects
Brainchild – Science educational programming on Netflix
Starfall – resources for every subject & grade level
Xavier Riddle – cartoon versions of the Ordinary People Change the World­ book series
Khan Academy – Educational video lessons on all kinds of things for all ages

Math for All Ages

SplashMath – multi-grade math resource
Math For Love – math games for all grade levels
Math Playground – Math games for students through grade 6
Sheppard Software – Math games for all ages
XP Math – Arcade games to practice basic math skills
Mathwire – Math enrichment games (ex. SuDoku for kids)

Feature image by Scott Webb on Unsplash.
Scott Webb

Wanna get a design job? Think like a hiring manager.

Posted on by AIGA Baltimore

If my experience at Ink and Pixels taught me anything, it is that young designers continue to face the permission paradox—you can’t get a job without experience, but need a job to gain experience. Each of the five students whose portfolios I reviewed voiced this same set of concerns: Lots of applications are sent, but little-to-no feedback or opportunity exists after hitting send. Just about all students recognized that there was a glut of applications, and thus it’s hard to stand out from the crowd. And while the concerns are valid, I’ve begun to wonder if students fully understand the business side of the equation.

Hiring is a complicated and time-consuming process. To hire a new employee the business has to shell out costs, often in the form of man-hours and marketing costs. In business settings where a Human Resource Department is involved, there is time cost associated with posting, reviewing, and interviewing potential candidates. In addition, there is the time design managers and creative directors have to set aside to review and interview candidates. For a business, this time falls into an un-billable category, and thus represents lost income. A company is willing to put up with this lost income if they can identify and hire the right candidates, who are likely to stick around for a few years.

HR and the design team members eliminate candidates quickly—they have to—and they do so without prejudice. As a young designer, it is crucial to show (or tell) potential employers exactly what benefit, what problem they can solve when they are applying and interviewing. Sure, this is a gross over-simplification, and there are no absolute ways to achieve that goal. But as young designers often throw a lot of different types of work out to be reviewed (and I definitely believe this is a good thing), they should tailor their work to the needs of the potential employers. If the job is print heavy, show some print work first. If the job leans more towards a digital space, show some digital work first.

The importance of events like Ink and Pixels shouldn’t be overlooked. While not every reviewer or panelist will have jobs to hand out, talking to pro’s in this setting is a very structured form of networking. One-on-one time with a handful of design professionals can only help young designers understand the difference and challenges in each unique design environment. Talking to the attendees at Ink and Pixels was the highlight of my weekend (I mean, I live in a house with two toddlers), and I commend AIGA Baltimore for once again putting on this event.

About the Author:

RobMaguire_HeadshotRob Maguire has over 15 years’ experience providing graphic design and marketing services to businesses of all sizes. After changing gigs each time his wife switched jobs and cities, Rob decided to begin his role as an independent creative. His experience working as an agency art director, and later as an in-house senior package designer has cultivated a knack for understanding the unique needs of each client. Today, Rob works and lives in Maryland with his wife, kids, and dogs.

About Ink & Pixels:

Ink & Pixels is one of AIGA Baltimore’s largest events focused on helping designers prepare for a career or career shift. This year’s Ink & Pixels event was held on Saturday, April 13th at Stevenson University.

More about Ink & Pixels

Can You Teach Yourself How To Be A Graphic Designer?

Posted on by AIGA Baltimore

Looking to learn graphic design? You’re in the right place.

What a time to be alive! The internet is an amazing resource, the likes of which has never before existed in human history. This entire catalog of knowledge, gathered over thousands of years, can now be accessed in a matter of seconds from anywhere in the world.

Information used to be a huge barrier to entry in most professions, design included, but those walls have largely come down. Skillsets which previously could only be gained through an apprenticeship –– or years of study at certain prestigious schools –– are now available to everyone who knows where to look.

Information is cheap. In fact, it’s often free. It’s so freely available that it brings a whole new set of challenges. Just because it’s all out there, doesn’t mean it’s easy to sift through the noise and properly absorb the most important parts. You will still face a steep road ahead to reach your creative and professional goals, but it’s very doable.

Knowledge and information is a huge piece of the puzzle, but it’s not everything. Applying what you have learned consistently, practicing and failing, is the second piece that transforms information into real skills. Many people will fail here. They’ll watch hours upon hours of YouTube videos, get super excited about their newfound passion, but never enter the next phase of applying what they’ve learned.

‘Learning’ can quickly fall into the realm of ‘entertainment’, if you are not taking an active role in getting involved with the material. This isn’t necessarily a bad thing. Considering all the media content that we consume these days, there are certainly less enriching and educational things we can waste our time on. But if your goal is to hone your craft and move closer to your professional goals, it’s important to be honest with yourself and admit when you’re just being a passive spectator.

4 Tips for Self-Taught Designers, From a Self-Taught Designer

teaching yourself graphic design

1. Embrace your unique journey

Unlike a fully structured college syllabus, the road ahead is going to be completely up to you. The good news is that you can cut through a lot of the fluff and focus on the topics and skills that you can apply immediately. The bad news is that nobody will be holding your hand and guiding you. It’s very easy to get lost in the weeds of information overload, distraction, and “shiny object syndrome.”

First, be crystal clear with your short, medium and long-term goals. Actually spend the time to sit down and think about this and write it out. Yes, that means you. No, you can’t skip this step. If you set the right targets, you can catapult yourself up the learning curve and get ‘pretty good’ at a particular skill in a matter of weeks or months. If you have unclear goals about what you want to do in graphic design, you could wander aimlessly for years before giving up… thinking you somehow lacked the innate talent to be a success.

What is your next logical step? Should you be building a portfolio? Are you missing a skill needed at your dream job? Can you learn something new and use it to help someone in your life, for free, to build up your confidence and network of references? These are some examples of excellent targets you can aim your learning journey towards.

learn from other designers

2. Model yourself after the designers and artists that inspire you most.

Figure out who’s doing the work you wish you could do and try to recreate it yourself. No, I’m not saying to plagiarize someone else’s work and pass it off as your own to others… but purely as a learning tool, it’s perfectly ok.

Try to ‘reverse engineer’ every element of their work and understand why they made the creative decisions they did. If you want to showcase this piece in your portfolio, then you will need to put your own spin on it and not blindly copy. However, don’t worry if your work is ‘derivative’ at this stage of the game. Finding your unique creative style is something that comes later, after you’ve learned the fundamentals.

There’s a reason behind Picasso’s classic quote, “Good artists copy, great artists steal.” Don’t take it too literally, but there is a lot of truth in it. Model yourself after those who are successful to help ‘catch up’ in your skill level, before taking it to the next level on your own.

Dedicate a lot of time each week looking at design from experts. Yes, this might make you feel a little bad about your relatively amateurish creations, but it’s something you need to do. This helps you develop ‘good taste’ which is the driving force that will help you close the gap between where you’re currently at and those at the top of their game.

Depending on your specialty, there are several good sites for this. Dribbble is a good example, across the board. For motion design, Vimeo is the industry standard and as a bonus allows you to go through pieces frame-by-frame. Pinterest is another classic source of inspiration for many designers.

aiga design community

3. Join a community. Online is great, in-person is even better.

One hurdle you will run into on this path are ‘gatekeepers’. People who will say you cannot do it, or who make things seem overly difficult to discourage you from even getting started. Often, these people are insecure about their own position, fearing that more competition could cost them their livelihood.

Also, they are afraid that the spread of free information will undermine their own education and experience, rather than seeing the opportunities to enrich their own careers by using these resources to continue their own education.

Don’t be discouraged if you run into a few naysayers. The internet can bring out the worst in people. Keep this in mind, try to develop a thick skin, and keep on moving.

You will also find supportive communities that are welcoming to newcomers and more than willing to help in any way they can. AIGA is one such example. Make sure that you are willing to give back and add value to others, even if all you have to contribute is a positive attitude. Be respectful of others’ time, be humble and willing to learn, and people will point you in the right direction.

Find Your Community With AIGA Baltimore ask for feedback

4. Ask for others to critique your work.

This is a tough one. None of us want our egos bruised, especially when we already feel like imposters and amateurs. But constructive criticism is the best way to refocus your efforts and move up the ladder quickly.

Websites for learning graphic design

youtube

This is obviously everyone’s first go-to when looking for short video tutorials. Surprisingly, there is a lot of high-quality content here… it’s just a matter of sorting through all the junk to find it. Unfortunately, YouTube is full of distractions, misinformation, and worst of all… people trying to sell you something under the guise of free help.

Overall it’s an excellent resource to look up any specific knowledge when you need it. If you’re just starting out however, you may do better with a more structured and well-curated source.

Find Design Tutorials on YouTube skillshare

Skillshare has over 18,000 online classes and continues to grow every year. The classes are project-based, and there is a vibrant community of fellow students to help provide feedback and critique.

The projects are fun, highly relevant to the latest design trends, and taught by some big names that we all know and admire.

Baltimore’s own Ellen Lupton has several classes on the platform. Her typography classes are a great foundation for anyone serious about learning graphic design.

Overall, the course format is a little more bite-sized, than the more intensive format of courses on LinkedIn Learning and others. This is great to hit the ground running on a project after only a few hours of tutorial, but may lack the broad foundation needed by a total newcomer.

AIGA members can receive a free two-month trial.

Learn Design Skills on Skillshare lynda

Lynda has a smaller catalog of courses than Skillshare, but they are far more intensive. Where a Skillshare course can be 3-5 hours of learning material, Lynda might be 20-40 hours. The potential downside is the time commitment, and the possibility to lose focus and enthusiasm, especially if a large portion of the course is reviewing the basics.

However, Lynda’s deep dives can get you up and running on the latest technology and trends in your industry even if you’re coming in as a blank slate. If you dive in and treat these with the same commitment as you would a college course, you will be rewarded with a solid foundation of knowledge.

This is also a monthly paid subscription, with a free trial that allows you full access to all of the courses.

Expand Your Skillset With LinkedIn Learning adobe

If you’re serious about Graphic Design, there’s a good chance that you are already using Adobe’s suite of products. With yearly updates, the software is constantly changing. Luckily, Adobe provides a large library of free tutorials that will help you find your way around the basics in all of these programs.

These tutorials are generally pretty short, so if you want to learn about every facet and feature of the latest Photoshop, for example, the above-mentioned Lynda might be a better choice.

Explore Design Tutorials With Creative Cloud pluralsight

Like Skillshare, with a smaller library of short-format courses. I’d probably check out the others first, then consider a free trial here to see if there’s some particular topic or teacher that interest you and isn’t on the other sites.

Check it out on Pluralsight udemy

Here you will find a similar deep-dive format as Lynda, but instead of an unlimited access monthly subscription, you pay by the course. This might make sense if there is only one particular course that interests you, or if it will take you several months to complete since there is no time limit once you’ve bought the course. Unlike some of the other sites, you won’t automatically be billed monthly regardless of your progress.

Learn More on Udemy

Online Design Programs & Courses

If you feel like you’ve gotten everything you can out of all of these sources, and you want to further hone your craft with an advanced level of online education, there is another tier (price-wise) of courses that exist.

For motion design, the two most prominent examples are School of Motion and Mograph Mentor. SoM’s courses start at around $1k, and MM at about $2k. There are other similar companies for other specializations.  These big-ticket courses are a long way from the ‘free’ information on YouTube.

Are they worth it? Maybe… To be honest, most of the information itself that is presented in these courses is probably available elsewhere, but they offer a higher level of personalized attention. These are 6-10 week ‘bootcamp’ intensity courses, usually focused on one large project that can be used as a showcase portfolio piece.

If you’re already 90% of the way there, the personalized feedback and coaching through every phase on the project could take your skill level from advanced to elite. If you’re still a hopeless newbie, you’re probably not going to get that much out of it. You will not be magically transformed from someone with no knowledge to an expert just because you shelled out a lot of money for a course.

Feedback and mentorship can be had for free elsewhere if you ask nicely and respect peoples’ time. And the amount you can actually learn and absorb in 6 weeks is limited. If you have the money to spend, and you feel like putting serious cash down will motivate you to work harder, go for it.

Education is a lifelong road, not a finish line that you cross once.

Education is a lifelong road, not a finish line that you cross once. Those who stop learning risk falling behind and stalling out in their careers. This is especially relevant now as technology advances as an accelerating pace. If you’re not learning something new every year, you’re probably already behind where the industry is headed. 

The good news is that where there were once walls, there are now an endless number of ladders. You don’t have to feel stuck doing something that doesn’t excite you. Life’s too short, and you’re never too old to change directions or decide you want to try something new. You can make a lot of progress in learning something new, in a relatively short amount of time, if you know how to sort through the information overload and focus clearly on your desired destination.

Can you teach yourself to be a graphic designer? Absolutely.


About the author:

Vaibhav Sharma headshot

Vaibhav Sharma

Vaibhav is an NJ native, who has called Baltimore home since 2013. He loves motion design, cooking, cats… and most of all, being a dad. Vaibhav is an introvert but loves to make new friends. Feel free to say ‘Hi!’ on Facebook, Dribbble, or in a comment below this article.


What I Learned About Being A Creative

Posted on by AIGA Baltimore

What I learned about being a creative, after breaking through 30 years of stifled creativity

“I suck at art.”

I can’t remember the exact age when that thought crystallized in my head, probably around first or second grade. It was a toxic seed that I unwittingly planted in myself. As I grew, so did that seed. Until it completely cut me off from the creative instinct inside of me. Luckily, that drive to create always bubbled right beneath the surface, and after several decades of my life I have been able to reconnect with something that I thought I lost long ago.

Nobody is born a talented artist; every child produces some level of messy scribble when they first try to draw or paint or create anything from their imagination. But I felt like my scrawl was especially bad. Maybe I just lacked the fine motor skills. I couldn’t keep my coloring inside the lines, and I certainly couldn’t recreate any person, animal or object. I was hopeless.

I have this one distinct memory where I had a full spectrum of crayons in front of me, but for some reason chose to use my pencil to color a picture of a duck. “Why did you do that?” I remember the teacher asking… wondering why I had chosen pencil-gray instead of yellow or some other sensible duck color. I didn’t have a good answer for her. Maybe I preferred the sharp precision of the pencil. Maybe it was just what was closest to my reach. Whatever it was, I came away that day feeling like I had made the “wrong” choice creatively.

I came away that day feeling like I had made the “wrong” choice creatively.

There were many similar instances where I tried to express myself artistically and was left with disappointing results. Before long, other kids’ work began to outshine my own, and instead of striving to improve I just decided art was not for me.

Creative answers aren’t right or wrong

It took me many years to realize that it was my own belief system that caused me to give up on my artistic ability so early. The truth is that I couldn’t deal with the threat of criticism or ridicule. I couldn’t deal with making mistakes.

By comparison, it’s a lot easier to focus on learning something where the answers are concrete and unambiguous. There’s only one correct solution to a math problem, and I could learn how to repeat the same steps to arrive at that same answer every time.

But art, or any other creative pursuit, is not like that. The ‘solutions’ to any particular project can be infinite, which creates uncertainty that used to drive me crazy.

Before long, I had cut myself off from my inner creativity so much that I forgot that part of me ever existed. “I just don’t have any good ideas”, I’d tell myself. I admired others who were able to create inspired pieces of art, music, storytelling, but thought they had some magical source of inspiration that I somehow lacked.

Creativity, in the purest sense, cannot be taught or learned. However, it already exists naturally in every human being. What differs between us is the degree to which we self-criticize and suppress the ideas that are constantly being born within our minds. After a while, this suppression becomes second nature and we don’t even notice we’re doing it. All we’re left with is a blank slate when we try to access our mind for an original idea. This creative blockage comes from years of saying ‘no’ to all of the tangential and creative thinking that our brains naturally produce. When we set the bar too high for what constitutes a good idea, we close ourselves off to the source of all ideas.

This kind of flawed perfectionist thinking comes from childhood experiences. It’s not our fault, but it is our responsibility to correct if we want to reach our full potential. Many of us did not have the proper nourishment or encouragement to launch us into our best lives. Some of us were told directly that we did not have what it took, or that art was a dead-end path. For others, it might have been more subtle than that. Maybe we just weren’t in an environment where we felt like it was ok to make mistakes, and where we learned the important lesson that failure was the path to growth.

It took me until near middle-age to realize that the ‘safe’ path in my life was not safe at all. It was absolutely soul-crushing to work in a field I had no interest or passion in, just because I thought it was the most logical career path and the path that was expected of me by society, family, etc.

‘Staying inside the lines’ career-wise was a defense mechanism that I thought would keep me safe from criticism… it didn’t. Even within the confined, predefined spaces of corporate life you will still make mistakes and have to stand behind them constantly. But at the core of it, I didn’t believe in any of that work in the first place. I felt completely incongruent and therefore lacked any power or conviction to be proud of what I did.

Here’s the good news…

I wasn’t that special. I can’t believe how liberating those words are. It seems so obvious now, but it took me over 30 years to realize that. I’d rather take the risk of being a creative with “no talent” than being stuck in a career focused on conformity and rigidity.

Perhaps I wasn’t destined to be an illustrator or fine artist, but there are so many other mediums through which I can express myself to the world. And expressing myself authentically is non-negotiable. I cannot happily live my life without the opportunity to do so.

Creativity is in all of us.

It’s a combination of our life experience and a multitude of other intangible factors. It’s just a matter of the extent which we nurture that natural creative instinct. Creation is more of a process of getting out of your own way than trying to force ‘good ideas’.

My new path has been a series of these revelations. It has been a process of unburdening. Questioning my limiting beliefs about why I couldn’t succeed. Asking myself if I really do lack some fundamental ability that other, ‘real’ artists possess.

Ultimately, success as a creative professional comes from cultivating certainty.

When a client hires you to make creative decisions, you must back them up with certainty. You alone are the expert in whatever you do. If you were brought into a project in any role, you must believe that the client chose you because you are the best at what you do.

This kind of confidence and self-certainty doesn’t happen overnight, it takes time to build, but it can only come from within. You need to be comfortable making difficult creative decisions and being courageous enough to put your work out there even when you feel most vulnerable.

The biggest piece to all of this is just giving yourself permission.

If you don’t value the work you do, nobody else will.

It comes down to an inner choice, although ‘flipping the switch’ in your head to believe that you and your work are enough is much easier said than done.

It’s a lifelong journey, that never ends until you give up or decide to move onto to something else. There’s always room for improvement in terms of honing your craft and sharpening your skills. But in my experience, the biggest piece to all of this is just giving yourself permission. Believe that you are enough, right now. You are not an imposter, there is real value to what you do. If you can feel your heart calling you to do this work, then nobody can ever take that away from you.

Stay strong.

Never give up.

About the author:

Vaibhav Sharma headshot

Vaibhav Sharma

Vaibhav is an NJ native, who has called Baltimore home since 2013. He loves motion design, cooking, cats… and most of all, being a dad. Vaibhav is an introvert but loves to make new friends. Feel free to say ‘Hi!’ on Facebook, Dribbble, or in a comment below this article.

How I Landed My Dream Design Job Right Out Of College

Posted on by AIGA Baltimore

An Ink & Pixels Testimonial

Hi all! My name is Sammy Smith. A recent graduate of Stevenson University (Spring 2018), I majored in Visual Communication Design. I am currently a Junior Designer at Design B&B, a design and branding agency with locations in Baltimore & Chicago. I was fortunate enough to be offered an internship the summer before my senior year, and was ecstatic when it turned into a full-time job offer after graduation.

But how did I land this amazing internship and job? Well, I have Ink & Pixels to thank for that.

Ink & Pixels is an amazing event to get your portfolio reviewed by working design professionals, work on interview skills, and network. Being very active and even President of Stevenson’s AIGA student group, I made it a point to attend this event every year. (Even though I’m a slight introvert, and would rather stay home and watch Netflix.) I knew the value of this event, that there was no debate about whether to attend or not. It was a definite “okkk, fiiinne.” pauses Netflix & gets off couch

*pauses Netflix & gets off couch*

Ink & Pixels 2017

During Ink & Pixels my junior year, I had the pleasure of sitting and meeting with Shelly Boggs, a Principal of Design B&B. We had a fantastic conversation and review, which ultimately led to an internship offer. She told me that they don’t usually hire junior year college students as interns, but made an exception for me because she was so impressed with my portfolio. Woww, flattered! I interned at Design B&B that summer and they even kept me on throughout my senior year.

Two months before graduation, when all seniors are frantically looking for jobs, Shelly offered me a full-time position. I was so humbled and grateful for this opportunity to continue with such an amazing company and TO HAVE A JOB OUT OF COLLEGE! Whoooo!

Ink & Pixels 2018

So, take my advice.

Pause Netflix.

Get yourself and your work out there. NOW! You won’t regret it. Now, obviously, it is not a guarantee that if you attend Ink & Pixels, you will be offered an internship or a job. I was just lucky, I guess. But who knows; you won’t find out unless you try.

Sign Up For Ink & Pixels Today!

Meet the Speaker: Zombie Yeti

Posted on by AIGA Baltimore

Born and raised in the cornfields of northern Indiana, Zombie Yeti had no choice but to escape the maize via a steady diet of comic books, cartoons, movies, music and video games. It describes its work by defining a new term; a self-proclaimed movement called ‘Esoteric Americana’. On the surface, its style reflects its love of comic books and cartoons – with a dash of humor and an emphasis on story, character, silhouette and line. While beneath, its aesthetic results resemble a twisted take on representations of traditional art.

Zombie Yeti has had the pleasure to work with top tier companies such as Under Armour, Nike, Adidas, Reebok, Hasbro, and many more. It has also produced works with many greats in the music world such as Foo Fighters, DeadMau5, Deftones, Kid Rock, Incubus, Paul McCartney, Primus, Faith No More, Melvins, and many more. Most recently, it created the art packages for the Ghostbusters Pinball Machines. It also likes Circus Peanuts…

Where do you draw inspiration from?
Everything and anything. Or anything and everything, depending on your preference. I’m pretty sure I’m the result of everything I love (nature, film, music, video games, etc) somehow digested, moderately catalogued in my brain (ie, thrown on the floor), and perversely skewed with bile through my personal preferred perspective.

I don’t think that’s unique, but I think the perspective can be.

I try to look for the things other people aren’t focusing on. Part of that is growing up in the punk, anti-conformist realm of the 80’s and 90’s, and the other part of it is that I don’t see any other way to attempt to stand out if you’re doing the same thing as the other folks. There’s no challenge in trying to be someone else.

If you want to grow, you need to challenge and fail. I’m really good at failing! It’s probably my biggest strength.

What advice would you give to your 20-something self?
Relax. I’m you/me from the future!!! Quickly, I beg of you to take out every possible student loan you can. Take that money and invest it all in a new company called Google. …Also, in the future you will be sent back to the past to give yourself advice. Often. It’s VERY costly, but for some reason, interviewers will pony up!

On Failure…

I can assure you failure is indeed a viable option. The only caveat is you have to use your failures to learn what works and throw away what doesn’t.

So don’t huddle in a corner afraid to try something. Instead, take that time of inaction and use it to see how quickly you can fail and learn.

On Business relationships…

Be yourself and trust your gut. Look for people you like to work with and respect, and avoid the greedy people who want to use you for their benefit. If you present yourself in a shiny, marketable, safe, package, you’ll always have to play that game.

Instead, do what you are passionate about and if someone recognizes it and offers you an opportunity, they WILL trust your vision. Make real relationships in your business life.

On Life…

Make more time for your kids. Time moves too quickly with your head down. Look up and pay attention to your surroundings more.

When did you first realize you wanted a career in design?
I actually never wanted to. I thought Graphic Design was making flyers and brochures for local businesses. I avoided it like the plague. I had always loved drawing and creating since before I could speak, but I genuinely didn’t ever expect to make a career out of it. I don’t regret taking the long way though. I learned a lot of things that led me to have the time to focus on what I’m doing now.

In 2008, I was Creative Director for a design company. A designer by the name of Joshua Smith (aka Hydro74) reached out to me one day out of the blue. He used to try to look over my shoulder and steal my sketchbooks in middle school. I didn’t realize it at the time, but it was because he looked up to me.

Anyway, he wrote me and told me of his life journey and how he was inspired to pursue a career in design, and he thanked me for inspiring him. Serendipitously, his message was the spark that re-inspired me to pick up a pencil for the first time in 10 years. From then on, I haven’t put down a pencil/stylus.

Favorite Quote/Philosophy:

“The Princess is in another castle” – Toad

As a kid I didn’t imbue any higher meaning to this statement. But as time drives on, I foolishly look for substance in the mundane.

If I had to find meaning in this now, my take-away is that when you reach your goal, you’re a fool to stop.

Don’t mistake a goal as the ultimate victory. Continue to challenge yourself to do more and never stop learning on your own terms. It’s about the journey, not the end.

Baltimore’s 5th Annual Design Week is back! Register now for Raising the Game: Creativity Through Collaboration at Under Armour.

Behind Design Week 2018’s Branding; A Discussion With idfive

Posted on by AIGA Baltimore

AIGA Baltimore was thrilled when local Baltimore design studio idfive agreed to be our Branding Sponsor for Design Week 2018.

Since 2013, we have reached out to a local design agency to partner with us and bring Design Week alive visually. Past partners have included Fastspot, Orange Element, Gilah Press + Design, Eye Byte Solutions, and Exit10.

This year, we want to bring you behind the scenes with our Branding Sponsor, idfive, to learn more about their inspiration for this year’s branding for Design Week, their work outside of AIGA Baltimore, and what their company is all about!
design week baltimore

What was the inspiration for idfive’s Design Week Branding?

I wanted to take this creative opportunity to address what I think is the central issue in Baltimore – the “two Baltimores” – by attempting to build a visual system that would unify, represent, and complete the “feel” of Baltimore. I thought about the disparate ways our City has been represented visually – a sort of mishmash of the old (cobblestones and gas lamps), the new (modernist/brutalist architecture), and the forgotten (formstone, Waters-esque camp, The Wire).

I kept getting hung up on was the source of many of our current divisions – the 1937 Federal Home Owners’ Loan Corporation (HOLC) “redlining” map. So I suggested to our designer Heather that we re-use, re-purpose, and “break” shapes and forms from that tragically unjust document as a way to acknowledge our City’s past and represent its current divisions, while still looking with hope toward a more unified future.

The tagline was a natural extension of this visual theme, tied back to design.

What were the steps involved in creating the branding?

We divided a volunteer squad of six creative team members in to three teams of two (a copywriter and a designer), hashed out rough concepts separately, and came together under the guidance of Courtney Glancy to critique and tweak.

I can’t speak to the other teams’ processes, but for me and Heather, beers, dinner, and doodles on some cocktail napkins in Hampden were all it really took to come together on concepting. Heather and I have complementary strengths and work together well. I’m very analytically minded and always try to zoom out to process everything on the level of overarching themes and concepts, and she lives in the nitty-gritty of the execution phase where she’s amazing at expanding and exploring concepts within a consistent visual language.

aiga baltimore design week branding idfive

What was the inspiration for being a part of Design Week 2018?

Courtney asked us, “wanna do it?” And we said “hell yes!”

What was the goal of the Design Week branding?

Try to answer the questions:
“What is Baltimore design?”
“What should Baltimore design be?”
“How can we represent Baltimore in a way that feels like Baltimore?”

AIGA Baltimore Design Week 2018 logo by idfive

Could you explain an exciting idfive project completely unrelated to AIGA?

We’re currently redesigning the website for Maryland Food Bank, which distributes 37 million meals every year to people in Maryland. You can’t ask for a more inspiring client than that. As a copywriter, any time you find yourself shedding tears while you’re writing, you know you’re on the right track. Whoever’s reading this should donate.

What are your typical process steps? Do they differ from the work you did for AIGA?

Usually I start with a task list item, then go back and research the brand or the industry until I find an angle of entry, then organize my thoughts into buckets, and execute. I typically think slow and work fast. The process for AIGA was similar, but since the task wasn’t laid out with really any specificity, I also got to jumpstart my usual process with my own questions – “What do I want this task to be?” “What don’t I want this task to be?”

Your firm recently made a big move to the MICA campus. What’s your favorite part about the new location?

Anytime I need a boost or a break, I can walk through a gallery space and see something interesting, or pop into the library and flip through art books.

baltimore design agency idfive brands baltimore design week

How do you typically find your clients?

I let the new biz team handle that, and my focus is on doing high-quality work that makes their job easy.

What’s an ideal day at the office like?

A nice varied mix of tasks, some deep workflow where time has no meaning, some lightning round problem solving whack-a-mole, some positive client feedback when you check your email, some solid belly laughs with other team members, and that feeling at the end – when you fill out your timesheet – of “I just knocked this one out of the park.” And also idfive bought us pizza.

What is idfive’s mission? How did it come about?

Our whole thing is helping mission-driven brands do good better. So we do things like no-commission media campaigns, and website redesigns that are built to drive action AND help build more efficient governance structures. The whole setup is pure Andres, who is without a doubt the best boss I’ve ever had.

aiga baltimore design week

If you could describe your team and work philosophy in 5 words, what would they be?

How can I help? Oooohdonuts!

What’s your vision for Baltimore? For Maryland?

I’d like to see Baltimore, Maryland, and America transcend its entrenched divisions, build sustainably and fairly, and keep on being weird and wonderful.

idfive baltimore design agency logo png