I&P Panel: Your Questions Answered!

If you missed the Ink & Pixels Designer Panel last week, we highly recommend you go back and watch the replay. “If I Knew Then What I Know Now” focused on honest, practical advice for new designers as well as those of us in a career transition, on how to navigate the job market during these uncertain times.

We had a vibrant community-led discussion with three experienced designers, who shared unique insights and tips from different perspectives across the design field. Our panelists opened up and gave us a raw and authentic view into their professional lives, as did members of our community who came together to share resources and provide emotional support.

For those who did make it, thank you for your incredible energy and engaging questions. We wish we could’ve answered them all before our brief time ran out. For those of you hungry for more, here’s the next best thing. Our three expert panelists are back to answer a few more of your most burning questions.

Emilee Beeson, Designer, and Illustrator

emileebeeson.com
Etsy | Instagram

Emilee Beeson is a graphic designer and illustrator with a broad creative skill set, contagious enthusiasm, and relentless drive for growth and learning.

What’s one non-design job you had that taught you something important? What did it teach you?
In the summers before I graduated from college I would work as much as I could to pay for my apartment and other expenses during the school year. At one point I was working three jobs. I started at 4 am at a gym smoothie stand, then had a shift at Chipotle, and in the evenings I worked at Coldstone Creamery. While it’s not a unique experience it makes me so grateful to have found a place in the design world. Having a good-paying job that aligns with your passions is such a privilege and it really helps me to find joy in my work when things get tough.

How can we use design for advocacy and social justice initiatives?
I am sure there is a bigger picture answer to this but I want to speak to the actionable side of it. Design is incredibly expensive so your skills can be a huge asset to organizations that can’t afford it. Social justice organizations and advocacy groups need logos, T-shirts, posters, print materials, websites, and social media assets just like any other group or business. A small and actionable way to use design is to volunteer your time and skills to these groups. Reach out to them and see how you can help. There are also a few events locally that you can participate in like the MICA Grassroots Design Fest and Make-A-Mark Baltimore.

As a job candidate, what is the appropriate amount of follow up, and how can you stand out and stay memorable among other applicants?
Unfortunately, there is no magic formula for the amount of follow up you should do. It’s awkward no matter what and each job situation is different. The reality is that your entire world might be hinging on that response and theirs probably isn’t. I personally think a phone call is a bad idea but a quick email doesn’t hurt if a considerable amount of time has passed.

I have found a good way to stand out is to have a leave behind for your interview. For me, that means a small package with my business card, resume, art prints, zines, and stickers. You are usually being interviewed by other designers/creatives that geek out about the same stuff you do. Giving them something physical that might hang around the office is a good way to stand out. I have also been on the receiving end of these leave-behinds and they are always a total delight. Make sure you bring extra in case someone wasn’t able to make it to your interview.

Perry Sweeper, Design Strategist

www.psweeper.com

Perry Sweeper is a 2020 doctoral candidate at the University of Baltimore, studying Information and Interaction Design.

What was your first step after graduation?
My first step after graduation was to take a comprehensive look at the classes that I completed and inventory the knowledge/skill-set that I gained during matriculation. I wanted to get a good understanding of the skills I acquired and the work that I produced. Then I could effectively communicate my experience to seek out the right next career steps. It was very important to me to be able to view my career in a multidimensional way: past, present, and then future.

What’s one non-design job you had that taught you something important? What did it teach you?
The non-design job that taught me something important was working as a shoe salesman. There was a mother that came into the store with her son who was looking for new shoes to wear to an important job interview. To help them I had to deal with many competing needs. The mother primarily sought a presentable shoe, at a good price point, that would make him look professional and would work for him later once he got the job.  But for the son, his main concern was to find shoes that were cool and that his friends would like. Because I knew the product well, I helped them find the right shoe in a sea of options and provided them with complimentary items like the right belt, socks, and shoe care. I also met my sales goals for the day and followed the company standards. When you do your job well in sales,  you increase the possibility that a customer will come back for a second, third, or fourth pair. It is also possible that their family will become lifetime customers and ambassadors for your brand. If you do enough of this, you could get even get a company bonus.

Design jobs require the uncanny ability to please multiple stakeholders, be detail-oriented, use effective communication, creativity, and sometimes serve angry customers. Much like retail and customer service jobs. Retail can be tough, especially during the holiday season. At the least, it can be a motivator to one day quit and move into that coveted design job you desire 😉

What kind of professional development should I be pursuing while in graduate school? Is it better to just focus on grad school until graduation?
In my opinion, it is important to focus on school while you are enrolled. School can require an incredible investment of time, energy, and money. It is in one’s best interest to do well. However, I believe in the value of experiential learning opportunities during academic breaks. They provide a way to apply all that one has learned during the semester in a real-life scenario. The right combination of theory and practice can lead to growth and career progression.

Alex Reynolds, Sr. Recruiter

cargocollective.com/alexanderreynolds
Instagram

Alexander is a Sr. Recruiter with Robert Half and Specializes in placing candidates that concentrate in the technology and creative fields.

What kind of professional development should I be pursuing while in graduate school? Is it better to just focus on grad school until graduation?
It entirely depends on the type of position you are looking to pursue. The easiest way to find out what kind of professional development that can assist in your job search is to look at job descriptions from industries/companies you would want to work for. They list the various software, certifications, or applications they find desirable in their candidates. – I would also seek to develop your professional network by going to Meet-Up Groups, Webinars, or Social Events. If you are more unsure about the kind of positions you are interested especially in the design/marketing space the main focuses (in a more general sense) tend to be Adobe Photoshop/Illustrator/InDesign, Social Media Management Tools, Email Management Tools, and Microsoft Office/Google Suite.

As a job candidate, what is the appropriate amount of follow up, and how can you stand out and stay memorable among other applicants?
The appropriate amount of follow up for a position you applied for is generally around 1 week if you haven’t heard any feedback – unless they have told you a specific time/date. The best way to stand out is to make sure your resume is able to speak to your skillset and experience and tie it back to a metric or result. Keep your resume to the point (bullet points tend to work best) because recruiters and hiring managers have to sort through a lot of resumes (sometimes in the hundreds) A lot of times hiring managers will just CTRL-F (Find Keywords highlighted in your resume). Make sure you are able to talk about how you have used a software, programming language, or tool and provide an example. A simple list at the bottom of the software you’ve used with no context is not enough.

How important do you feel a Masters’s degree is in the design field these days? Should I pursue it after graduation, or should I focus on looking for jobs and/or clients?
I think a Masters’s Degree tends to be more important if you are interested in teaching – or if you are looking at a specific field that requires one. Most design positions tend to look at a Bachelor’s degree or years of equivalent experience along with a solid portfolio and experience.

Finding Your Creative Communities

National and Local Professional Organizations

 

AIGA The Professional Association for Design logo
AIGA: The Professional Association for Design | National
AIGA Baltimore | @aigabaltimore
AIGA advances design as a professional craft, strategic advantage, and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts, and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, enhance professional development, and make powerful tools and resources accessible to all.

AAFB: American Advertising Federation Baltimore logo
AAF: American Advertising Federation | National
AAF Baltimore | @aafbaltimore
The American Advertising Federation of Baltimore (AAFB) traces its roots back to 1918, originally established as the women’s auxiliary to the men’s Advertising Club. In 1920, the women formed their own organization, naming it the Women’s Advertising Club of Baltimore. It was affiliated with the Associated Advertising Clubs of the World, the predecessor to the modern-day American Advertising Federation.

AGI Alliance Graphique Internationale
AGI: Alliance Graphique Internationale | @agigraphic
Alliance Graphique Internationale [AGI] is, as its name suggests, a member-based association of professionals, united by working in the field of graphic design and drawn from across the globe.

AMA American Marketing Association logo
AMA: American Marketing Association | National
AMA Baltimore@amabaltimore
The American Marketing Association Baltimore Chapter is Maryland’s leading provider of networking, educational programming, and resources for marketing professionals. AMA Baltimore provides extensive opportunities for marketers to expand their networks, grow professionally, and learn about current industry trends.

Creative Mornings logo
Creative Mornings | National
Creative Mornings Baltimore@CreativeMorningsBaltimore
CreativeMornings/Baltimore is a FREE monthly breakfast lecture series based on the two core principles that everyone is creative and everyone is invited. CM/Bal is one of over 200 chapters around the world meeting each month. Every month, all chapters organize talks based on the same theme. CreativeMornings is fueled by an engine of generosity and is 100% volunteer-run, partnering with great local businesses and organizations. If you’re interested in volunteering, please complete this form.

Baltimore Creative Community

BOPA: Baltimore Office of Promotion & the Arts
@promoandarts
As Baltimore City’s arts council, The Baltimore Office of Promotion & The Arts provides resources and opportunities to artists and artist organizations to continue to make Baltimore a city for the arts.

BCAN
@baltimorecreates
The Baltimore Creatives Acceleration Network (BCAN) is a 10-year, city-wide initiative providing both strategic and as-needed, just-in-time entrepreneurship support for Baltimore creatives of all disciplines and backgrounds. At BCAN, we define artists, creatives, and entrepreneurs the same way: visionaries who create something new from raw and often limited resources.

Through our Programs—Founder Fellowship, Connect, Help Desk, Mobile, and Pilot (launching in 2020), we’re on a mission to foster a stronger, more equitable creative ecosystem and economy in Baltimore by empowering artists as entrepreneurs!

bfc: Baltimore Freelancers Collective
IG: @bmore_freelancers
FB: @baltimorefreelancers
Whether you own your own business, freelance on the side, work remotely for a large company, or just want to learn more about entrepreneurship—we would love for you to join us at our next event.

Elevate & Cultivate with Illiah
@elevate.cultivate
Nothing combats fear or intimidation like bravery and empathy, so reach out to your competition, ask for a chat—it could change your life! Also, pay attention to when inspiration hits you like a truck, it could be your next big thing. And finally, keep a list of competitors, not to watch, but to reach out to invite them to be your friends and join our community.

The Bmore Creatives
@thebmorecreatives
Hi, welcome to The Bmore Creatives! We are a community platform and a social media brand that celebrates the creatives, the makers, the get sh*t done-ers, the people that make Charm City charming! We promote and connect local artists, small businesses, and avid IGers throughout the city. We want to prove that everyone can be creative when they are open to being inspired by everyday life in our city.

Ladies, Wine & Design
Ladies, Wine and Design Baltimore holds monthly events which are limited to eight creative ladies. We’ll have drinks and casual conversations on a wide variety of topics relating to creativity, business, and life. If you’re a female student or creative and would like to join, please email us. It’s free and reservations are first-come, first-serve. You can follow us on Instagram and Facebook, and if you’d like to host us in your space, teach a workshop, or lead a discussion, please do get in touch.

Made With Love In Baltimore
If you want your product or organization listed, drop a “Made with ♥ in Baltimore” link on your site, and send us an email to hello@madewithloveinbaltimore.org.

Open Works
@open_works_bmore
Our mission is to make tools, technology, and the knowledge to use them accessible to all. We connect you to manufacturing equipment, space, education, and Baltimore’s largest community of maker professionals. With programs for ages eight and up, we can help you make just about anything!

Production Club of Baltimore
@ProductionClub
THE PCB PRINT, PAPER & PRODUCTION SHOW 2020 (Scheduled for October 1)
Join the Production Club of Baltimore, along with hundreds of other local creative and marketing professionals, for an evening of networking and fresh production ideas from the mid-atlantic’s very best printers, paper suppliers, image producers, and technologists. Grow your swatch book collection and samples library. Cultivate new vendor partnerships. Seed your future project timelines with new media. Dig into deeper relationships with fellow creatives by face-to-face networking. This is a time to flourish! Register now!

SoDA | Society of Design Arts
@sodabaltimore
The Society of Design Arts (SoDA) presents a monthly program in Baltimore, Maryland to further attendees’ knowledge of the history of the design arts including graphic design, illustration, architecture, book arts, and photography. Programs are free and open to anyone.

SoDA consists of a planning committee that meets quarterly to discuss future programs. Formerly known as Society for History and Graphics (SHAG), the all-volunteer group has been active since 2007 providing more than 100 programs which have explored such diverse subjects as Bauhaus methodology and practice, Patent Medicine labels, The Real Mad Men of Advertising, Science Fiction illustration, and many others.

Baltimore Cake & Whiskey
Fresh, authentic, purposeful networking events for the modern businesswoman.

Baltimore Graphic Designers
This group is for Baltimore area based graphic designers to create community, ask questions, get advice, share jobs, and plan meet-ups.

Monument Women’s Creative Alliance
@monumentwomen
Our mission is to support women creatives by cultivating a community that enables connection, inspiration, and education.

Baltimore Tech Community

Baltimore Women Techmakers
Calling all Baltimore women that use tech! Whether you are a Product Manager, Designer, Developer, or a tech hobbyist, this group welcomes you! This is the local chapter of Google’s Women Techmakers.

Baltimore Womxn in Tech
@BmoreWomenTech
Through networking, mentorship, and collaboration, we aim to empower womxn in our community. No matter your role in our ecosystem, we want you to thrive.

Baltimore UX Meetup
@BaltimoreUX
Calling all those who create excellent user experiences for sites, systems, applications, software, and hardware! From the startup to the enterprise. From user research to implementation. If you’re designing and building great experiences in the Baltimore area, please join us.

Code for Baltimore
@CodeForBaltimore
We are a community of volunteers who develop open-source projects as a Code for America Brigade by focusing on open government, open data, great design, and social good in Baltimore.

Code in the Schools
@CodeintheSchool
We empower Baltimore City youth to thrive in the 21st-century economy by expanding access to quality computer science education and building pathways from school to jobs and higher education. By focusing on youth traditionally under-represented in technology fields, we work to eliminate structural barriers and inequities in education and industry.

Hack Baltimore
@hack Baltimore
Baltimore is a unique and vibrant city, and though there are many reasons why we’re called Charm City, we tend to make the news for our flaws rather than our strengths. And hackathons are a great way to engage the broader community to explore technology as a way to help solve them.

Technical.ly Baltimore
@TechnicallyBMR
Technical.ly Baltimore is a local technology news organization dedicated to how innovation is impacting the region.

Creative Job Boards

AIGA
designjobs.aiga.org

Creative Hot List
www.creativehotlist.com

The Creative Group (TLC) | A Robert Half Company
www.roberthalf.com/employers/creativegroup

Creative Mornings
creativemornings.com/jobs

Working Not Working
workingnotworking.com/search/jobs

Behance
www.behance.net/joblist

If You Could
ifyoucouldjobs.com

Krop
www.krop.com

Talent Zoo
www.talentzoo.com

Media Bistro
www.mediabistro.com

Authentic
authenticjobs.com

Coroflot
www.coroflot.com

Smash
jobs.smashingmagazine.com/jobs

Ink & Pixels 2020: Going Virtual!

Ink & Pixels Goes Virtual!

Take The Next Step Towards Your Design Career

Thinking about the job market during these uncertain times can be daunting for designers at all levels of experience.  Whether you want to make a good impression in interviews, need a new perspective on your portfolio, or want fresh eyes on a current project, we’re here to help. Ink & Pixels is one of AIGA Baltimore’s largest events focused on helping designers prepare for a career or career shift. Due to the COVID-19 (Coronavirus) and our current Stay-At-Home mandate, AIGA is transitioning our in-person event, (originally scheduled to be held at Morgan State University on April 18) online! Now more than ever, we believe in the importance of finding alternative ways to come together in the community and share the knowledge and resources we have with each other. All events are free to attend!

Virtual Ink and Pixels (VIP) is now a series of events hosted online:

1. If I Knew Then What I Knew Now – Designer Panel

Saturday, April 18, 12:30–1:30pm

Join us via Zoom for an informative virtual discussion between AIGA Baltimore’s programming chair, Vaibhav Sharma (moderator), The Creative Group (TCG), and two experienced designers representing different aspects of the design field.

Our panelists include: 

Alexander Reynolds, Senior Creative Recruiter at TCG

Perry Sweeper, Design Strategist

Emilee Beeson, Designer and Illustrator

→ Register Today

2. Roundtable Workshops

Saturday, May 2, 10am–12pm

Here’s your chance to get (virtual) face-to-face answers to those questions you’ve been Googling. Join our Zoom roundtable discussions with experts on a variety of topics such as Freelancer Finance, Finding Your Creative Community, How to Get Hired, and Building Your Social Media Following.

→ Register Today

3. Portfolio Reviews

Portfolio reviews are designed to give you advice and insight that will improve the way you present yourself and your work. AIGA Baltimore will match you with three reviewers and provide contact information so you can meet virtually on your own time for portfolio critiques. Practice your interview skills and receive honest feedback about your work and resumé through Google Chat, Zoom, or whatever online platform you choose. More details will be coming soon!

Can You Teach Yourself How To Be A Graphic Designer?

Looking to learn graphic design? You’re in the right place.

What a time to be alive! The internet is an amazing resource, the likes of which has never before existed in human history. This entire catalog of knowledge, gathered over thousands of years, can now be accessed in a matter of seconds from anywhere in the world.

Information used to be a huge barrier to entry in most professions, design included, but those walls have largely come down. Skillsets which previously could only be gained through an apprenticeship –– or years of study at certain prestigious schools –– are now available to everyone who knows where to look.

Information is cheap. In fact, it’s often free. It’s so freely available that it brings a whole new set of challenges. Just because it’s all out there, doesn’t mean it’s easy to sift through the noise and properly absorb the most important parts. You will still face a steep road ahead to reach your creative and professional goals, but it’s very doable.

Knowledge and information is a huge piece of the puzzle, but it’s not everything. Applying what you have learned consistently, practicing and failing, is the second piece that transforms information into real skills. Many people will fail here. They’ll watch hours upon hours of YouTube videos, get super excited about their newfound passion, but never enter the next phase of applying what they’ve learned.

‘Learning’ can quickly fall into the realm of ‘entertainment’, if you are not taking an active role in getting involved with the material. This isn’t necessarily a bad thing. Considering all the media content that we consume these days, there are certainly less enriching and educational things we can waste our time on. But if your goal is to hone your craft and move closer to your professional goals, it’s important to be honest with yourself and admit when you’re just being a passive spectator.


4 Tips for Self-Taught Designers, From a Self-Taught Designer

teaching yourself graphic design

1. Embrace your unique journey

Unlike a fully structured college syllabus, the road ahead is going to be completely up to you. The good news is that you can cut through a lot of the fluff and focus on the topics and skills that you can apply immediately. The bad news is that nobody will be holding your hand and guiding you. It’s very easy to get lost in the weeds of information overload, distraction, and “shiny object syndrome.”

First, be crystal clear with your short, medium and long-term goals. Actually spend the time to sit down and think about this and write it out. Yes, that means you. No, you can’t skip this step. If you set the right targets, you can catapult yourself up the learning curve and get ‘pretty good’ at a particular skill in a matter of weeks or months. If you have unclear goals about what you want to do in graphic design, you could wander aimlessly for years before giving up… thinking you somehow lacked the innate talent to be a success.

What is your next logical step? Should you be building a portfolio? Are you missing a skill needed at your dream job? Can you learn something new and use it to help someone in your life, for free, to build up your confidence and network of references? These are some examples of excellent targets you can aim your learning journey towards.

learn from other designers

2. Model yourself after the designers and artists that inspire you most.

Figure out who’s doing the work you wish you could do and try to recreate it yourself. No, I’m not saying to plagiarize someone else’s work and pass it off as your own to others… but purely as a learning tool, it’s perfectly ok.

Try to ‘reverse engineer’ every element of their work and understand why they made the creative decisions they did. If you want to showcase this piece in your portfolio, then you will need to put your own spin on it and not blindly copy. However, don’t worry if your work is ‘derivative’ at this stage of the game. Finding your unique creative style is something that comes later, after you’ve learned the fundamentals.

There’s a reason behind Picasso’s classic quote, “Good artists copy, great artists steal.” Don’t take it too literally, but there is a lot of truth in it. Model yourself after those who are successful to help ‘catch up’ in your skill level, before taking it to the next level on your own.

Dedicate a lot of time each week looking at design from experts. Yes, this might make you feel a little bad about your relatively amateurish creations, but it’s something you need to do. This helps you develop ‘good taste’ which is the driving force that will help you close the gap between where you’re currently at and those at the top of their game.

Depending on your specialty, there are several good sites for this. Dribbble is a good example, across the board. For motion design, Vimeo is the industry standard and as a bonus allows you to go through pieces frame-by-frame. Pinterest is another classic source of inspiration for many designers.

aiga design community

3. Join a community. Online is great, in-person is even better.

One hurdle you will run into on this path are ‘gatekeepers’. People who will say you cannot do it, or who make things seem overly difficult to discourage you from even getting started. Often, these people are insecure about their own position, fearing that more competition could cost them their livelihood.

Also, they are afraid that the spread of free information will undermine their own education and experience, rather than seeing the opportunities to enrich their own careers by using these resources to continue their own education.

Don’t be discouraged if you run into a few naysayers. The internet can bring out the worst in people. Keep this in mind, try to develop a thick skin, and keep on moving.

You will also find supportive communities that are welcoming to newcomers and more than willing to help in any way they can. AIGA is one such example. Make sure that you are willing to give back and add value to others, even if all you have to contribute is a positive attitude. Be respectful of others’ time, be humble and willing to learn, and people will point you in the right direction.

Find Your Community With AIGA Baltimore ask for feedback

4. Ask for others to critique your work.

This is a tough one. None of us want our egos bruised, especially when we already feel like imposters and amateurs. But constructive criticism is the best way to refocus your efforts and move up the ladder quickly.


Websites for learning graphic design

youtube

This is obviously everyone’s first go-to when looking for short video tutorials. Surprisingly, there is a lot of high-quality content here… it’s just a matter of sorting through all the junk to find it. Unfortunately, YouTube is full of distractions, misinformation, and worst of all… people trying to sell you something under the guise of free help.

Overall it’s an excellent resource to look up any specific knowledge when you need it. If you’re just starting out however, you may do better with a more structured and well-curated source.

Find Design Tutorials on YouTube skillshare

Skillshare has over 18,000 online classes and continues to grow every year. The classes are project-based, and there is a vibrant community of fellow students to help provide feedback and critique.

The projects are fun, highly relevant to the latest design trends, and taught by some big names that we all know and admire.

Baltimore’s own Ellen Lupton has several classes on the platform. Her typography classes are a great foundation for anyone serious about learning graphic design.

Overall, the course format is a little more bite-sized, than the more intensive format of courses on LinkedIn Learning and others. This is great to hit the ground running on a project after only a few hours of tutorial, but may lack the broad foundation needed by a total newcomer.

AIGA members can receive a free two-month trial.

Learn Design Skills on Skillshare lynda

Lynda has a smaller catalog of courses than Skillshare, but they are far more intensive. Where a Skillshare course can be 3-5 hours of learning material, Lynda might be 20-40 hours. The potential downside is the time commitment, and the possibility to lose focus and enthusiasm, especially if a large portion of the course is reviewing the basics.

However, Lynda’s deep dives can get you up and running on the latest technology and trends in your industry even if you’re coming in as a blank slate. If you dive in and treat these with the same commitment as you would a college course, you will be rewarded with a solid foundation of knowledge.

This is also a monthly paid subscription, with a free trial that allows you full access to all of the courses.

Expand Your Skillset With LinkedIn Learning adobe

If you’re serious about Graphic Design, there’s a good chance that you are already using Adobe’s suite of products. With yearly updates, the software is constantly changing. Luckily, Adobe provides a large library of free tutorials that will help you find your way around the basics in all of these programs.

These tutorials are generally pretty short, so if you want to learn about every facet and feature of the latest Photoshop, for example, the above-mentioned Lynda might be a better choice.

Explore Design Tutorials With Creative Cloud pluralsight

Like Skillshare, with a smaller library of short-format courses. I’d probably check out the others first, then consider a free trial here to see if there’s some particular topic or teacher that interest you and isn’t on the other sites.

Check it out on Pluralsight udemy

Here you will find a similar deep-dive format as Lynda, but instead of an unlimited access monthly subscription, you pay by the course. This might make sense if there is only one particular course that interests you, or if it will take you several months to complete since there is no time limit once you’ve bought the course. Unlike some of the other sites, you won’t automatically be billed monthly regardless of your progress.

Learn More on Udemy

Online Design Programs & Courses

If you feel like you’ve gotten everything you can out of all of these sources, and you want to further hone your craft with an advanced level of online education, there is another tier (price-wise) of courses that exist.

For motion design, the two most prominent examples are School of Motion and Mograph Mentor. SoM’s courses start at around $1k, and MM at about $2k. There are other similar companies for other specializations.  These big-ticket courses are a long way from the ‘free’ information on YouTube.

Are they worth it? Maybe… To be honest, most of the information itself that is presented in these courses is probably available elsewhere, but they offer a higher level of personalized attention. These are 6-10 week ‘bootcamp’ intensity courses, usually focused on one large project that can be used as a showcase portfolio piece.

If you’re already 90% of the way there, the personalized feedback and coaching through every phase on the project could take your skill level from advanced to elite. If you’re still a hopeless newbie, you’re probably not going to get that much out of it. You will not be magically transformed from someone with no knowledge to an expert just because you shelled out a lot of money for a course.

Feedback and mentorship can be had for free elsewhere if you ask nicely and respect peoples’ time. And the amount you can actually learn and absorb in 6 weeks is limited. If you have the money to spend, and you feel like putting serious cash down will motivate you to work harder, go for it.

Education is a lifelong road, not a finish line that you cross once.

Education is a lifelong road, not a finish line that you cross once. Those who stop learning risk falling behind and stalling out in their careers. This is especially relevant now as technology advances as an accelerating pace. If you’re not learning something new every year, you’re probably already behind where the industry is headed. 

The good news is that where there were once walls, there are now an endless number of ladders. You don’t have to feel stuck doing something that doesn’t excite you. Life’s too short, and you’re never too old to change directions or decide you want to try something new. You can make a lot of progress in learning something new, in a relatively short amount of time, if you know how to sort through the information overload and focus clearly on your desired destination.

Can you teach yourself to be a graphic designer? Absolutely.



About the author:

Vaibhav Sharma headshot

Vaibhav Sharma

Vaibhav is an NJ native, who has called Baltimore home since 2013. He loves motion design, cooking, cats… and most of all, being a dad. Vaibhav is an introvert but loves to make new friends. Feel free to say ‘Hi!’ on Facebook, Dribbble, or in a comment below this article.



How I Landed My Dream Design Job Right Out Of College

An Ink & Pixels Testimonial

Hi all! My name is Sammy Smith. A recent graduate of Stevenson University (Spring 2018), I majored in Visual Communication Design. I am currently a Junior Designer at Design B&B, a design and branding agency with locations in Baltimore & Chicago. I was fortunate enough to be offered an internship the summer before my senior year, and was ecstatic when it turned into a full-time job offer after graduation.

But how did I land this amazing internship and job? Well, I have Ink & Pixels to thank for that.

Ink & Pixels is an amazing event to get your portfolio reviewed by working design professionals, work on interview skills, and network. Being very active and even President of Stevenson’s AIGA student group, I made it a point to attend this event every year. (Even though I’m a slight introvert, and would rather stay home and watch Netflix.) I knew the value of this event, that there was no debate about whether to attend or not. It was a definite “okkk, fiiinne.” pauses Netflix & gets off couch

*pauses Netflix & gets off couch*

Ink & Pixels 2017

During Ink & Pixels my junior year, I had the pleasure of sitting and meeting with Shelly Boggs, a Principal of Design B&B. We had a fantastic conversation and review, which ultimately led to an internship offer. She told me that they don’t usually hire junior year college students as interns, but made an exception for me because she was so impressed with my portfolio. Woww, flattered! I interned at Design B&B that summer and they even kept me on throughout my senior year.

Two months before graduation, when all seniors are frantically looking for jobs, Shelly offered me a full-time position. I was so humbled and grateful for this opportunity to continue with such an amazing company and TO HAVE A JOB OUT OF COLLEGE! Whoooo!

Ink & Pixels 2018

So, take my advice.

Pause Netflix.

Get yourself and your work out there. NOW! You won’t regret it. Now, obviously, it is not a guarantee that if you attend Ink & Pixels, you will be offered an internship or a job. I was just lucky, I guess. But who knows; you won’t find out unless you try.

Sign Up For Ink & Pixels Today!

Behind Design Week 2018’s Branding; A Discussion With idfive

AIGA Baltimore was thrilled when local Baltimore design studio idfive agreed to be our Branding Sponsor for Design Week 2018.

Since 2013, we have reached out to a local design agency to partner with us and bring Design Week alive visually. Past partners have included Fastspot, Orange Element, Gilah Press + Design, Eye Byte Solutions, and Exit10.

This year, we want to bring you behind the scenes with our Branding Sponsor, idfive, to learn more about their inspiration for this year’s branding for Design Week, their work outside of AIGA Baltimore, and what their company is all about!
design week baltimore

What was the inspiration for idfive’s Design Week Branding?

I wanted to take this creative opportunity to address what I think is the central issue in Baltimore – the “two Baltimores” – by attempting to build a visual system that would unify, represent, and complete the “feel” of Baltimore. I thought about the disparate ways our City has been represented visually – a sort of mishmash of the old (cobblestones and gas lamps), the new (modernist/brutalist architecture), and the forgotten (formstone, Waters-esque camp, The Wire).

I kept getting hung up on was the source of many of our current divisions – the 1937 Federal Home Owners’ Loan Corporation (HOLC) “redlining” map. So I suggested to our designer Heather that we re-use, re-purpose, and “break” shapes and forms from that tragically unjust document as a way to acknowledge our City’s past and represent its current divisions, while still looking with hope toward a more unified future.

The tagline was a natural extension of this visual theme, tied back to design.

What were the steps involved in creating the branding?

We divided a volunteer squad of six creative team members in to three teams of two (a copywriter and a designer), hashed out rough concepts separately, and came together under the guidance of Courtney Glancy to critique and tweak.

I can’t speak to the other teams’ processes, but for me and Heather, beers, dinner, and doodles on some cocktail napkins in Hampden were all it really took to come together on concepting. Heather and I have complementary strengths and work together well. I’m very analytically minded and always try to zoom out to process everything on the level of overarching themes and concepts, and she lives in the nitty-gritty of the execution phase where she’s amazing at expanding and exploring concepts within a consistent visual language.

aiga baltimore design week branding idfive

What was the inspiration for being a part of Design Week 2018?

Courtney asked us, “wanna do it?” And we said “hell yes!”

What was the goal of the Design Week branding?

Try to answer the questions:
“What is Baltimore design?”
“What should Baltimore design be?”
“How can we represent Baltimore in a way that feels like Baltimore?”

AIGA Baltimore Design Week 2018 logo by idfive

Could you explain an exciting idfive project completely unrelated to AIGA?

We’re currently redesigning the website for Maryland Food Bank, which distributes 37 million meals every year to people in Maryland. You can’t ask for a more inspiring client than that. As a copywriter, any time you find yourself shedding tears while you’re writing, you know you’re on the right track. Whoever’s reading this should donate.

What are your typical process steps? Do they differ from the work you did for AIGA?

Usually I start with a task list item, then go back and research the brand or the industry until I find an angle of entry, then organize my thoughts into buckets, and execute. I typically think slow and work fast. The process for AIGA was similar, but since the task wasn’t laid out with really any specificity, I also got to jumpstart my usual process with my own questions – “What do I want this task to be?” “What don’t I want this task to be?”

Your firm recently made a big move to the MICA campus. What’s your favorite part about the new location?

Anytime I need a boost or a break, I can walk through a gallery space and see something interesting, or pop into the library and flip through art books.

baltimore design agency idfive brands baltimore design week

How do you typically find your clients?

I let the new biz team handle that, and my focus is on doing high-quality work that makes their job easy.

What’s an ideal day at the office like?

A nice varied mix of tasks, some deep workflow where time has no meaning, some lightning round problem solving whack-a-mole, some positive client feedback when you check your email, some solid belly laughs with other team members, and that feeling at the end – when you fill out your timesheet – of “I just knocked this one out of the park.” And also idfive bought us pizza.

What is idfive’s mission? How did it come about?

Our whole thing is helping mission-driven brands do good better. So we do things like no-commission media campaigns, and website redesigns that are built to drive action AND help build more efficient governance structures. The whole setup is pure Andres, who is without a doubt the best boss I’ve ever had.

aiga baltimore design week

If you could describe your team and work philosophy in 5 words, what would they be?

How can I help? Oooohdonuts!

What’s your vision for Baltimore? For Maryland?

I’d like to see Baltimore, Maryland, and America transcend its entrenched divisions, build sustainably and fairly, and keep on being weird and wonderful.

idfive baltimore design agency logo png

Save The Date: AIGA Baltimore Design Week 2018

Celebrate & examine design beyond the margins

What boundaries does design face in Baltimore? What boundaries have we overcome? How could we do better?

This year’s AIGA Baltimore Design Week is an exploration of these and other topics related to the boundaries – real and artificial – that constrain, separate, protect, and define us. As designers, as Baltimoreans, and as people.

Join us, along with luminaries from Baltimore’s academic and design communities, for a series of events and discussions as we look back at developments that shaped Baltimore design over the last year, and look ahead to what’s next.

Stay tuned for full event details, and join the discussion on social media with #BMOREDW18

Event Lineup Preview

AIGA Women Lead Initiative: Baltimore Community Meeting Recap

Written By: Jennifer Marin Jericho | Photo Credit: Kate Lawless

Women today outnumber men in AIGA’s membership—as in design schools and various disciplines—yet leadership, representation, and parity remain a challenge.

AIGA Women Lead is committed to empowering women in design and advancing the vital discourse on issues facing professional women today without generalizing or segregating women designers. Instead, we aim to address persistent biases and inequities, inclusively and constructively, through programming around three goals:

  • Celebrate the achievements of women in design.
  • Cultivate awareness of gender-related issues, while building knowledge and leadership skills.
  • Connect by facilitating relationships within and beyond the design industry.
AIGA-Women-Lead-Initiative-Baltimore-Discussion
Baltimore creatives gather to develop ideas for launching a women lead program

How AIGA Baltimore Is Working To Empower Women

On March 22, 2018, the AIGA Baltimore Women Lead Initiative Committee hosted a community meeting to connect with local creatives and facilitated a design thinking workshop to develop ideas for launching a women lead program in Baltimore.

While we were interested in leading a local initiative, we wanted to make sure to validate our assumptions about what women in the design community need from AIGA Baltimore. The process may take longer than tossing an event together, but our goal is to build something that speaks directly to the women in our community, is flexible and adaptable, and most importantly, is scalable.

AIGA-Women-Lead-Initiative-Baltimore-Meeting
Women from various industries and community programs worked together to answer a tough question.

To accomplish all this, we first had to bring together women in various industries and community programs to ask the question: How might we help women leaders 10-15 years into their career, get the resources they need to step into leadership roles?

Why was this question so specific? Because we have to start somewhere, and often when you tackle large issues such as this one, you run the risk of trying to solve all the problems, and end up solving none of the problems.

Our goal is to empower women to grow professionally and use the tactics and resources we provide to tackle issues that they are passionate about in their own communities. I imagine this initiative as a ripple effect, because we are all responsible and capable of influencing change, and it is crucial that these initiatives are diverse and inclusive.

I imagine this initiative as a ripple effect, because we are all responsible and capable of influencing change

AIGA-Women-Lead-Initiative-Baltimore-Workshop
In Design Thinking workshops, an empathy map helps build understanding.

Outcomes of the Design Thinking Workshop

In our two-hour workshop, we led two specific activities. The first was an empathy map, where we broke into groups of 4-5 people and developed personas of various types of women in the industry. The goal of the activity is to put the person at the center and think about what she is feeling, thinking, saying, and doing when it comes to her professional goals. After brainstorming, we then shareback and group common themes. Here are some of the themes that were common among the personas we developed:

  • Anxiety/Uncertainty
  • Growth and ambition
  • Social Interaction/Relationships
  • Self Worth/Reality Check
  • Planning for Future
  • Lifelong Learning/Business Knowledge
  • Life Balance
what do women designers feel, think, and do?
Participants noted that this persona, Alexis, may feel determined but sometimes depleted. She mentors younger designers, but she knows she needs mentors of her own.

The outcomes were not surprising. Most professionals struggle to strike a balance between focusing on career, learning new skills, balancing a personal life, and developing the confidence to do all of the above while maintaining a healthy lifestyle.

How might AIGA’s Women Lead Initiative help to fill the gaps?

To answer this question we did a big ideas exercise to come up with potential solutions to support women in their careers. We had three major themes that came from this workshop: group mentorship, skill development, and self-care.

ideas-for-women-lead-program-baltimore-design
The ideas centered around skill development, group mentorship, and self care. All in favor of a 4-day work week, say aye!

Group Mentorship
While coworkers, family, and friends can be a great support system, a professional network is crucial. While the former can provide great emotional support, the latter can provide you the right tools, help you tackle specific challenges and navigate the complexities of building a successful career. I am a huge proponent of building a brain trust, people that challenge you and push you to be better. It has been instrumental in my own career growth.

I just attended the Women Spanning the Globe Leadership Conference hosted by the World Trade Center Institute here in Baltimore. One comment that resonated with me was a speaker who suggested we be more like spiders. Build a web: a network of people that support us and help us catch opportunity. Love this!

Skill Development
We have heard from our members that inspiration is an excellent resource. Inspiration can fuel our creativity, inspire us on that specific project, and push us out of “unstuck”. Yet inspiration can only take you so far; stretching your skills and capabilities will better prepare us to face the challenging problems we face as creatives in a fast-paced world.

This means more than learning new technical skills, we need leadership, business, and management skills to help us grow professionally. This is a common challenge of many designers in our field and it is one we are starting to tackle as a national organization to help designers better communicate the value of design and collaborate with professionals in other disciplines.

Self-Care
This continues to be a common theme in the lives of busy professionals. We know that rest and regeneration are crucial to creativity, but we continue to struggle with the demands of our personal and professional lives. I’d like to see some intentional programming that helps us carve some space for activities that energize us.

I look forward to seeing how this evolves, and I hope you will join us. Stay tuned as we continue to craft a plan for a women lead program that fits the needs of our community members. We will be looking for volunteers in the coming months, so look out and keep checking in!

Jennifer Marin Jericho
AIGA Women Lead Steering Committee

AIGA-Women-Lead-Initiative-Baltimore-Design-Thinking
Thank you to all who joined us for the last community meeting!

Join us at the next Women Lead Initiative Meeting

An Evening of Design Thinking and Radical Collaboration with AIGA Baltimore

Written By: Joseph Carter-Brown and Valerie Anderson | Photo Credit: Frances Miller and Leo Brady

AIGA Baltimore’s Community Meeting started in late 2016 with the intention to provide a platform for members within our creative community to share ideas, concerns, and hopes for the betterment of Baltimore. In meetings past, we’ve heard from representatives from AIGA National on the work the organization is doing as a whole, as well as how the work that goes on in headquarters aligns to the work each chapter is doing locally. Other meetings focused on presentations from a variety of community-based initiatives spearheaded by our board within AIGA Baltimore or other organizations. While we enjoyed opportunities to share the things we love most about the local design community, we found we weren’t spending enough time talking to you about what you wanted.

So, at our most recent community meeting on January 16th, graciously hosted by our friends at SlimTech, in an effort to talk less and do more, we made your interests the focus of the meeting. We started with a Facebook poll to gauge where the discussion interests lie. To those of you who participated, thank you for helping to guide the conversation. After choosing the top four topics from the poll, we used design thinking tools to begin to brainstorm ways in which we could impact designers’ pain points in each area of focus.

Facebook Poll Results

Following a brief kickoff, we asked attendees to jump into action, connecting with their fellow designer and discussing their personal and design-focused hopes and fears for the new year.

AIGA Baltimore President, Joseph Carter-Brown, addresses and prep attendees for the evening's proceedings
AIGA Baltimore President, Joseph Carter-Brown, addresses and preps attendees for the evening’s proceedings.

In this exercise, we discovered some of the common themes on designers’ minds—from hopes for professional growth and making connections within the community to fears regarding world events and maintaining healthy lifestyles. While these hopes and fears were not the intention of the discussion, this broad range of concerns helps us put a finger on the pulse of of our community. Discussing our hopes and fears is also a great way to find allies in the room; because what starts as individuals writing their personal hopes and fears, turns into a group of collaborators, realizing that they’re not alone in their goals or concerns.

Attendees share their hopes and fears for the new year
Attendees found shared themes among their individual hopes and fears for the new year.

Once the attendees completed the hopes and fears activity, we broke into four distinct groups. Each group focused on a different discussion prompt as dictated by our Facebook poll. This is when we began to get a true collaborative feeling for how designers in our community could benefit from involvement with AIGA. We did this by building a prioritization grid to identify some ideas that would be impactful, while also being mindful of the feasibility of any given idea. After lots of collaboration, silent ideation, and group sharing, we settled on a handful of big ideas in our four key discussion areas, with a goal to create more user-driven outcomes for all of our community members.

Collaborating on Big Ideas
Attendees collaborate on some big, impactful ideas.

Below is a list of the big ideas, along with pictures of the final prioritization grids:

Design for Good Big Ideas

  • Empathy/Human-Centered Design Workshops
  • Murals for Community Beautification
  • Career Day Awareness
  • Design for Good Video Series:
    Videos educating designers on pro-bono/community-focused work
  • Designathon for Baltimore Businesses in Need (with appropriate vetting)
After brainstorming Design For Good ideas, attendees grouped common themes, and came up with big impactful ideas

Design + Business Big Ideas

  • “Dear Ellen”(name tbd) Blog/Column (like Dear Abby):
    Q&A advice column (topics could include differences between working in-house vs agency vs freelance, branding a new business, other peoples’ design business experiences)
  • Creative Round Table:
    Event for bringing business leaders and creatives together to discuss topics related to running and working in/for a design business (educate businesses on how to work with designers, collaboration opportunities, workshop on getting start-up funding, bring big names to design community, connections with local businesses, comparing notes with similar businesses/getting advice on processes)

    Design & Business Ideas
    Big Ideas for Design & Business Content

Design + Leadership Big Ideas

  • Workshop with Local Design Leaders:
    How to lead a design team, advocating for design, how to navigate career path in different contexts, how to progress in your career and still design
  • Improv Workshop to Role-Play Design Leadership Situations
    Design Leadership Big Ideas
    Design Leadership Big Ideas

Mentorship Big Ideas:

  • Daily Internships/Adopt a Designer
  • Coffee/Lunch Date or “Speed Dating” to Find a Mentor
  • Designer Exchange Program
  • Portfolio Reviews Targeted at Designers with More Than 5 Years Experience
    Mentorship Big Ideas
    Mentorship Big Ideas

Sharing our creative ideas in a community setting is the first step to taking action, but we want to take that a step further. We want to see your ideas come to life, however AIGA Baltimore is a board of only a few people, and all volunteers at that; so we’re asking the community to work with us. While we want to do everything on this list, we simply cannot do it alone. What we can do is support and empower you, our design community! Let’s work together and make it happen. Shall we? If you see an idea that you can’t wait to help bring to life or want to explore more (or if you know someone who may be able to help push the needle forward), we want to hear from you.

Email info@baltimore.aiga.org and let’s talk about how we can all take ownership in our design community.

Behind Design Week 2017’s Branding; A Discussion With Fastspot

AIGA Baltimore was thrilled when Fastspot agreed to be our Branding Sponsor for Design Week 2017. Their commitment to Baltimore was evident from the beginning, and with this Design Week being a resounding success, we couldn’t have of done it without them.

A critical aspect of communicating Design Week to our membership is a strong brand identity. Since 2013, we have reached out to a local design agency to partner with us and bring Design Week alive visually. Past partners have included Orange Element, Gilah Press + Design, Eye Byte Solutions, and Exit10.

Here we go behind the scenes with our Branding Sponsor, Fastspot, to learn more about their inspiration for this year’s branding for Design Week, their work outside of AIGA Baltimore, and what their company is all about!

What was the inspiration for Fastspot’s Design Week Branding?

A branding project like this one is all about using design and aesthetic choices to bring the spirit of an organization to the surface. The Baltimore design community, which we’re honored to be a part of, is full of creative people exploring, innovating, and pushing in new directions. We wanted to reflect that in a way that was exciting and authentic, and would align well with AIGA’s existing materials. Our designers drew inspiration from the city itself, in abstracted shapes of iconic Baltimore buildings and variations on found letterforms. In the end, the Design Week brand captures the quirk and vibrancy that will be very familiar to AIGA’s audiences.

What were the steps involved in creating the branding?

We begin every project with a kick-off meeting that allows us to better understand the mindset and vision for the project. Time is spent together questioning, brainstorming, and setting a vision for the project, both from a creative and a scoping standpoint. From there, it’s a lot of iteration and collaboration. The “big reveal” moment might be dramatic, but it isn’t necessarily productive. We prioritize working closely with clients to discuss, challenge, and refine the work, so that we’re all in consensus around the finished product.

What was the inspiration for being a part of Design Week 2017?

Fastspot is Baltimore through and through—many of our team members are from Baltimore or have proudly adopted the city. So we jumped at the chance to give back to this community. It’s not unusual for us to work with clients to adapt an existing branding or design system for use in a new medium or for a specific initiative. It was a lot of fun doing so for AIGA.

What was the goal of the Design Week branding?

We wanted to create a design system that breaks down barriers (real and perceived).

 

 

 

 

 

 

 

 

Could you explain an exciting Fastspot project completely unrelated to AIGA?

The Ford’s Theatre website redesign was an exciting project and a great challenge.

Ford’s Theatre is a place where the past and present collide—they teach Lincoln’s legacy while preserving the historic theatre that shows new, contemporary performances. We loved immersing ourselves in the history and cultural impact of Ford’s Theatre. During the process we learned it was controversial for Lincoln enjoy theater! It was very uncommon at the time, and he was seen as a rebel for his attendance.

One of the interesting logistical goals of the project was to make online ticketing easier. We worked with the software applications TNEW and Tessitura to make them as user-friendly as possible, something we’re continuing to partner with Ford’s Theatre to refine. A website redesign doesn’t end at site launch, and some of our most successful clients are the ones who become partners that we continue to work with for many years.

What are your typical process steps? Do they differ from AIGA work?

Our process always start with research. We ask hard questions and we do a lot of listening as we seek to uncover the real motivations and challenges that each project contains. We want to understand the potential impact on the institution or organization, and the ways in which we can help create meaningful change. From there, we create foundational strategy before we move into design and (where needed) development. Throughout our process, we’re focused on innovation and collaboration. Great ideas can come from anywhere, at any time, and we’re always ready to pursue them. All of this was reflected in our work with AIGA.

How do you typically find your clients?

Fastspot finds most of our new clients through referrals. Great work and happy clients help bring in more happy clients!

BDW-logo

 

 

 

 

 

 

 

 

What’s an ideal day at the office like?

An ideal day at Fastspot is when our team members feel accomplished, whether it’s because of a design breakthrough, a successful presentation, progress on a hard problem, a well-received deliverable, helping a co-worker, etc. 

What is Fastspot’s mission? How did it come about?

“To build a successful company, with great people, who do awesome, creative work, together.” 

Fastspot’s mission partly comes out of our co-founder, Tracey Halvorsen’s background as a painter. She recognizes how important your physical space and who you surround yourself with is to doing your best work. She wanted to bring that sentiment into into the business world, where collaboration and creativity should also be encouraged and acknowledged.

If you could describe your team and work philosophy in 5 words, what would they be?

Challenging, supportive, smart, honest, and brave.

What’s your vision for Baltimore? For Maryland?

Our vision is to create more of a draw to this area, whether it’s Baltimore or Maryland as a whole. We want Maryland to be a place where creative, innovative people want to live and work. 

We like that Baltimore isn’t New York or Silicon Valley, there’s opportunity to have a really great life in Maryland. The lifestyle here emphasizes a work-life that balance, which makes it a place where people can truly thrive. 

We’d like to see more local initiatives to help kids get into creative and technology fields, and support for businesses that want to grow here. We hope the city and state can have the kind of leaders who look forward to new ways of leading and governing. We’re in a new time, and need progressive leadership.