Top 3 Skills UX and UI Designers Need to Know in 2020

Thanks to Kelly Strine, owner of Left-brained Creative, LLC for writing this blog post!


The AIGA Baltimore community had the pleasure of sitting down with Fearless, a full-stack digital services firm, this January to discuss current trends and skills user experience (UX) and user interface (UI) designers need to know. And it’s not as scary as you might think.

Meet the Players

Held at Fearless headquarters inside of Spark Coworking Spaces in downtown Baltimore, the event was a panel-style Q&A. Panelists included:

Jordan Watts, Lead UX Designer, UX Coach
Antoine RJ Wright, Lead UX Designer, @ARJWright
Amanda Mancuso, UX Designer
Tyler Bolchoz, Product Designer
Rachel Petrucci, Product Designer
Daedriana Harvey, UX Designer

fearless tech baltimore designers seated for panel discussion
Photography Credits: Krystal Carpintieri

The Landscape

The UX/UI space is constantly changing as technology advances at lightning speed. Designing for non-traditional interfaces (smartwatch, eyewear, ring, etc.), voice user interface (VUI), and augmented reality (AR) and virtual reality (VR) will be the shiny new skills UX and UI designers will be homing in on. However, as technology changes, it’s often challenging for designers to gain experience in the latest and greatest and break into the UX/UI field.

What we learned from speaking with Fearless is that yes, UX and UI designers should have experience in design, code, content, research, and strategy (at varying levels of each, and that’s okay!); but that it’s equally important for UX and UI designers to possess super-sleuth soft skills and a fierce desire to learn. That’s far less daunting.

Photography Credits: Krystal Carpintieri

Skill 1: Collaborate Well with Others

In the past, there’s been clear segregation between designers and programmers. Designers would figure out what the “thing” (website, landing page, app, etc.) would look like, then hand it over to the programmers to code and be done with it. And as you can imagine, there’s bound to be some friction with this process.

“It’s not really a design hand-off, it’s a design implementation.”
Rachel Petrucci, Product Designer

These days, the concept of a “hand-off” has vanished. At Fearless, as with many other agencies, designers and programmers work together in a very integrative process. Designers and programmers come together for scrum reviews and standup meetings, and developers are invited to design reviews and product testing. As Rachel put it, “it’s not really a design hand-off, it’s a design implementation.”

That means whether you’re a designer or a programmer or a magical unicorn who does both, you must possess strong communication skills and a willingness to collaborate. Designing in a technologically advanced space means you’ll need to rely on others to create a successful product. Designing at this scale does not happen in a vacuum. As Tyler said, “you’re doing the product a disservice if you just hand it over, but if you’re collaborating everyone is engaged.”

audience listening to panel discussion on UX design
Photography Credits: Krystal Carpintieri

Skill 2: Learn How to Build Empathy

We asked our Fearless panel what steps they take when asked to build a website from scratch. Across the board, step one was research. Before design is even a consideration, learn everything you can about the needs of your client. Do they need a website, or would they be better served by an app? The research phase also includes market research, identifying pain points and opportunities, and sitting with the users—it can take weeks.

“Your perspective is not the default”
—Jordan Watts, Lead UX Designer, UX Coach

But the critical part of researching is gaining the ability to build empathy for your users. Putting yourself in the shoes of the user is the most effective way to create successful UX and UI design. As we discussed inclusive design, Antoine suggested starting a design with the least-sited person in mind, then build up. Can this person use the product on a watch, how about on a mobile phone, tablet, non-touch computer, touch computer, etc.

Jordan summed it up best by saying, “your perspective is not the default.” Having empathy for users and being able to tap into how others will use the product (via user testing, research, etc.) will help you reach every user and create a better product.

AIGA baltimore attendees at spark coworking spaces
Photography Credits: Krystal Carpintieri

Skill 3: Be Hungry to Learn

As technology continues to evolve the only way designers and programmers can stay relevant is to stay hungry…to learn. Without a constant desire to learn, the skillsets of those in the tech industry will inevitably turn stale.

When we asked panelists what the top characteristic trait was that they look for in a new hire, Rachel and Amanda said they would hire someone who is curious and actively seeks out opportunities to learn and develop new skills. Antoine and Jordan discussed the merits of cross-functionality—and yes, there is value in knowing how to design and code—but it is equally important to understand your area of expertise.

So, if you’re looking to impress your current managers or are looking to break into the UX and UI space, take the initiative to develop your skillset. Attend hands-on boot camps and workshops (rather than lectures) to develop your skills, portfolio projects, and gain experience. As Amanda put it, in an interview she would rather hear about what you learned from failed experiences, rather than hear a candidate prattle on about what they think she wants to hear.

valerie anderson and alice rambissoon smiling for photo
AIGA Baltimore President, Valerie Anderson with the Interior Designer of the Spark Co-Working Space, Alice Rambissoon. Photography Credits: Krystal Carpintieri

What Did We Learn?

It’s no big surprise that the UX and UI fields are growing, and the demand to create beautiful, interactive products for numerous interfaces will continue to grow as well. Being on the cutting-edge of these technologies means possessing the technical skills, yes, but equally as important is being able to demonstrate how UX and UI can add value. That means learning how to be a strong communicator (and listener!), being empathetic toward clients and teammates, and being a dedicated, lifelong learner.

If you’re interested in learning more about Fearless, head over to fearless.tech; and if you want to join the Fearless team, check out fearless.tech/careers

Follow Fearless on Twitter, Instagram, LinkedIn, and Facebook at @fearlessbmore. And follow AIGA Baltimore—@aigabaltimore—on all your favorite channels so you never miss great events like this one!

 Share your thoughts below on what skills should be on the minds of UX and UI designers as we move into 2020!

Design & Dine Recap: Debbie Millman’s Perspective on Social Media & Personal Branding

Thanks to Kelly Strine for writing this blog post!

The 8th annual AIGA Baltimore Design Week kicked off with a special Design & Dine with the legendary Debbie Millman on Friday, October 11, 2019, at Topside’s beautiful Garden Room. Founder and host of the Design Matters Podcast, Debbie has interviewed over 500 artists, designers, and industry experts. This special Design & Dine was no lecture. Instead, it was Debbie’s signature conversational interview style with 30 of Baltimore’s industry professionals. Had it been recorded, it could’ve been the next episode of Design Matters.

The casual discussion explored how we portray our lives on social media and in our own personal branding. Debbie has “very, very strong feelings about people as brands,” and why we sometimes hide the truth––or downright lie––in the social media versions of our lives.

Personal Branding

Debbie has studied the evolution of branding, and how we’ve grown with it, for the past 17 years. At its core, branding is about mark-making and building consensus around that mark. Through quality and consistency, shared views and opinions regarding products and services can be accomplished.

If we fast-forward through the history of corporate branding, we come to a more recent phenomenon: personal branding. Personal branding is the practice of marketing people and their careers as brands, with an intentional effort to influence public perception. Sound familiar in the design industry where everyone wants to position themselves a certain way in the marketplace?

Photography Credits: Bryan Burke
Photography Credits: Bryan Burke

Humans are Messy

As Debbie so bluntly put it, “Humans are messy.” We have a lot of feelings. But brands don’t have that kind of depth. Sure, brands can evolve, but brands are rooted in consistency. If humans run the emotional gamut and can reinvent themselves, but brands are built on consistency, can personal brands be successful? Can consensus be built?

From a technology standpoint, we’re living in an ever-connected environment. We’re always just a tap, click, or voice command away from whatever we need. Yet we’re oddly disconnected in our interpersonal relationships. Why? Isn’t social media supposed to make us feel more connected?

Our Online Personas

In many cases, people use social media as a highlight reel. We share what we are proud of and the happy moments and hide what we are ashamed of. That’s natural, right? But if you’re only seeing the highlights of other people’s lives, it’s much easier to feel left-behind or alone in your own life. The things that we don’t share tend to be the things that build a better connection with others.

For those of us who maintain a personal brand, Debbie challenged us to consider how social media impacts our branding. If we hide certain aspects of our lives to position ourselves a particular way, we start to pull away from our authentic selves. We start to create an online persona who is our ideal selves, but ultimately this can lead us to feel even more disconnected from ourselves and others.

Photography Credits: Krystal Carpintieri
Photography Credits: Krystal Carpintieri

How do we combat the disconnect? Here are a few ideas:

  1. Digital minimalism: More and more people are disconnecting from social media to live their lives IRL (in real life). Taking a break from social media or ditching it altogether is one way to reconnect and build better relationships with others.
  2. Be authentic: Rather than showing only the highlights, show your authentic self—challenges and all. People connect with honesty. But the key is to help; not commiserate. If you’re going through a difficult time, chances are someone else is going through it too. Share resources or seek support, rather than just complain.
  3. Set an intention: Ask yourself, why am I posting this? Am I looking for self-validation? Sympathy? Is it a humble brag? Being honest about why you’re posting sends a clear message to your audience. Did you land your dream client after working your tail off on the pitch? Yeah, I’ll celebrate that win with you. But do I care about your “picky” client? Nah, I don’t need your negativity.
Photography Credits: Bryan Burke
Photography Credits: Bryan Burke

Social Branding

As Debbie notes, branding is always evolving. The most recent anomaly is social branding, which is marketing for social change. Social branding projects, such as the Me Too Movement and Black Lives Matter, are designed to change a culture. So, whereas personal branding fails at the individual level due to the complexity of human emotions, social branding succeeds due to the social change people can rally around. Social branding builds consensus.

Continue the Conversation

Where do you stand on personal branding? Is your personal brand a true brand in that it builds consensus, or is it more of a brand identifier to set you apart in the marketplace? Do you tend to hide the truth on social media in hopes of creating an ideal online persona? Share your thoughts in the comments below, we want to hear from you!

About the Speaker:
Debbie Millman
Twitter & Instagram: @debbiemillman

Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters.

Baltimore Creative Community Events: October 2019

October is here. Temperatures are dropping (only to 85 degrees, apparently), pumpkin spice flavors are prevailing, and most importantly, DESIGN WEEK IS ALMOST HERE!

When you think of October, you likely think of Halloween and sweater weather. Ask an AIGA Baltimore board member what we think of when October arrives? Design Week! The annual celebration occurs during the third week of October, and 2019 marks the 8th Baltimore Design Week.

This year, we’re reaching out to the community to broaden Baltimore Design Week into Baltimore Design Month. There are a plethora of amazing events in our area for creatives and creative professionals, so we’re shining a light on these events by groups like the Society for History and Graphics (SHAG), AMA, PCB, Monument Women’s Creative Alliance (MWCA), AIA, and more.

EVENTS LIST

 

Jump to:
WEEK 1WEEK 2WEEK 3WEEK 4WEEK 5

10/1

Design Cuts Live: Free Online Design Conference (October 1-15)
Design Cuts is celebrating their 6th birthday! Get in the spirit with two solid weeks of festivities: free sessions from top industry speakers, 800+ products at 92%-99% off, competitions, freebies & fun!
Hosted by: Design Cuts
Check it out

10/3

aaf baltimore hulu networking happy hour
Hulu Networking Happy Hour
Join the American Advertising Federation (AAF) at Producers for an evening of Networking and fun brought to you by our friends at Hulu! Complimentary beverages and snacks will be served, and two lucky attendees will go home with a Roku.

Hosted by: AAF Baltimore
RSVP Here

Fells Point Art Tours
Take a guided tour through historic Fells Point, enjoying light fare while meeting artists and gallery owners. We’ll visit a variety of local art venues including photography, paintings, sculpture, pottery, gift items, and more!
Hosted by: Luann Carra Gallery
RSVP on Facebook

10/5

Doors Open Baltimore (October 5-6)
Doors Open Baltimore is a free citywide event that invites the public to explore buildings and sites in Baltimore.
Highlights Include: Tours of the Hoen Lithograph Building, SNF Parkway, AVAM, and Sewlab USA
Learn More

Baltimore Innovation Week (October 5-11)
Baltimore Innovation Week is a unique opportunity to showcase the city’s creative minds and forward thinking organizations who are part of the thriving innovation and entrepreneurship community. The week aims to highlight positive messaging within Baltimore’s growing reputation as a hub for innovation across the United States.
View Baltimore Innovation Week Events

 

Edgar Allen Poe Festival and Awards
Poe Baltimore invites you to darken Poe’s chamber door at the second annual International Edgar Allan Poe Festival and Awards, October 5 & 6, 2019. This free, two-day outdoor event will feature Poe-themed performances, art, vendors and food, celebrating Poe’s life, works and his influence in the arts.
Tickets are required for tours of the Edgar Allen Poe house.
Register Here

 

10/6

Doors Open Baltimore: Hoen Lithograph Building Tour
During the tour, guests will learn about the history of Hoen Lithograph and its importance in the printing industry in Baltimore, as well as the overall vision for the existing buildings, future tenants, and surrounding community.
Right This Way

Baltimore Innovation Week (cont)
Edgar Allen Poe Festival and Awards (cont)

 

10/7

Design Thinking for Schools: Students, Teachers, & Community Collaboration
When people talk about Baltimore City Public Schools, we often hear about the problems. In this workshop, high schoolers, teachers, and community members will come together to view problems in BCPSS as opportunities to make our schools better.
Hosted by: Baltimore Innovation Week
Get Tickets

 

10/8

Have A Nice Day Project - pigtown
Have a Nice Day Project – Pigtown
While enjoying good food, drinks, and conversation, we’ll be tasked with filling those sleeves with positive message, quotes, jokes, fun pictures and more. We’re donating them to locally owned Cafe Jovial (Pigtown). They will use those sleeves until they are gone, distributing them with coffee orders to their patrons throughout the week. How awesome will it be for someone to go to their favorite coffee shop, place their usual order, look down and see a fun message from you?

Hosted by: Have a Nice Day Project
RSVP on Facebook

biofabrication-baltimore innovation week

Biofabrication: Building with Life at the Intersection of Art, Science, and Technology
Join artist Ryan Hoover for an artist talk and backstage tour of the Maryland Institute College of Art’s Bio Fab Lab – where student artists and researchers are building in collaboration with life, blurring the boundaries of art, science and technology to innovate futures that employ biocement sculptures to restore oyster populations and grow hair follicle germ cells to create synthetic animal-free wools.

Hosted by: Baltimore Innovation Week, MICA, and Baltimore Creatives Acceleration Network (BCAN)
Get a Ticket

 

10/9

An Introduction to React Native
React Native is a modern open-source framework for native app development developed and maintained by the team at Facebook. React Native is a cross-platform development tool, but unlike previous options, React Native uses native platform-specific interface components, making it both easy to program and highly performant.

Hosted by: Baltimore Innovation Week
Read More

 

10/10

pumpkin succulent workshop maryland
Pumpkin & Succulent Workshop
Get into the fall spirit by coming to decorate one of our Heirloom Pumpkin Succulent arrangements with custom calligraphy.

Hosted by: Eventi Floral & Events
Register on Eventbrite

Baltimore Innovation Week (cont)

 

10/11

design & dine with debbie millman 2019 design week
Design & Dine with Debbie Millman
Join us for a casual discussion led by the wonderful Debbie Millman, in which we’ll explore how we portray our lives on social media. Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters.

Hosted by: AIGA Baltimore
Get Your Ticket Now

Data & Technology in Social Innovation
It is generally accepted that data and technology serve as critical tools for innovation. However, we experience shortcomings in how we make these tools accessible to change agents and residents. In this session, we will explore platforms that are working to make data and technology more accessible and relevant.

Hosted by: Baltimore Innovation Week
Read On

 

10/12

Makers of Maryland Fall Meet Up
One of the best days of the year is almost here! The Makers Fall Meet Up will be filled with music, fun, food, drink, and hanging out with your fellow Makers! You will have your choice of ticket but everyone will be receiving a Swag Bag filled with goodies donated from your fellow Makers, a new Makers tee, & automatic entrance into winning one of the amazing giveaways we will have! Come enjoy a fun day with the Makers!

Hosted by: Makers of Maryland
Read More about the Makers Meet Up

10/16

Climbing the Corporate Ladder

Climbing the Corporate Ladder: Extraordinary Stories of Paving Your Own Way
There has been a strong push to highlight gender inequality within tech, yet the question still remains: Why are there so few women in tech and in executive leadership roles? According to a recent Thomson Reuters study, 30% of 450 technology executives stated that their groups had no women in leadership positions. Only 25% of the IT jobs in the US were filled by women and 56% of women leave IT in the peak of their career. We all know the path to success is not a straight line. Baltimore Women in Tech has put together a stellar panel of noteworthy professionals to discuss this and their own journey of rising in tech. This event is open to all genders.

Hosted by: Baltimore Women in Tech
Get Your Ticket Here

 

10/17

“Legacy of Innovation” The Glasgow School: 1900-1910
Join SHAG at the Walters Art Gallery for a talk on design history, on Thursday October 17th. This event is free and open to the public.
Hosted by: Society for History and Graphics
Registration link to follow

mwca yoga wellness event
Restore Your Core
Monument Women’s Creative Alliance is a women’s group working to inspire, educate, connect, and unite Baltimore’s creative community. This class, Restore Your Core, is a proven + comprehensive core and pelvic floor strengthening method that targets your whole body in order to regain function. It helps you learn to move better, exercise better, uncover movement compensation patterns, and create new patterns of strength, mobility, length and support.

Hosted by: Monument Women’s Creative Alliance
Learn More about MWCA

 

10/19

Intro to Screenprinting
This one-day, hands-on workshop covers all the basics of screenprinting. Attendees will learn first hand how to properly coat, expose, print from, and clean a silkscreen. Differences in inks, printing substrates, screen mesh, and filmwork will all be discussed, and various multi-color registration techniques will be covered. This class will provide you the skills to return and rent time to print your own work during our regular studio hours. If you have any questions, please contact us at print@baltimoreprintstudios.com

Hosted by: Baltimore Print Studios
Tickets Available Now!

 

10/20

Beginner’s Lettering Workshop 
Join Ashley Tiburzi of The Artsy Apple (@artsyapple) for her first ever in-person beginner lettering workshop!
Learn More

 

Baltimore Design Week: OCT 21-27

 

Environmental Graphics Painting Workshop

Have you ever wanted to play around with neon glow-in-the-dark paint or graffiti markers? Are you tired of hiding behind a computer screen day in and day out? Yearning to get a little messy? Join AIGA Baltimore and Jubilee Arts for a workshop in which we’ll create props and graphics to display at Saturday’s Fashion Show!
Save Your Seat

10/22

Stress Addiction talk 10/22 with taylor cashdan

“I work best under pressure.” “No worries—I’ll get it to you ASAP.” “It’s fine, I can handle it.” Sound familiar? It did for designer Taylor Cashdan as well, until he woke up one morning with the intent for a normal day. And instead, found himself in the cardiac wing of his local hospital for a short stay that included a lot of “we’re not sure why this is happening.”

Join AIGA Baltimore and Raleigh, NC. native Taylor Cashdan on Tuesday, October 22, 2019 at Co-Balt Workspace to discuss the dangers of ignoring stress, the toxicity of the ‘hustle mentality’ and burnout culture, and their overall contributions to living ‘the creative life.’
Get Your Ticket

10/23

SHAG AIGA Baltimore Application House
Come join The Society for History and Graphics (SHAG), AIGA, and Morgan State University’s School of Architecture and Planning for a talk and workshop about how we might make space in the future. Application House is a speculative design project for a future house and neighborhood, after a brief talk about that project, you’ll have the chance to participate in a collaborative workshop in which we’ll draw a whole city.
Save Your Seat

10/24

Creative Communities event
Creativity. Collaboration. Community. Join us on October 24th at Pixilated to learn how to find your community AND make the most of it, with Illiah Manger of C&V and Rachel Davis of Your True Tribes. Register now for this free Design Week event – tickets are going fast!
Learn More

10/25

design week studio tours
Join us for an exciting day of tours through four of Baltimore’s innovative design and advertising agencies: Gilah Press, idfive, Jellyfish, and Mission Media!
RSVP Here

10/26

AIGA Baltimore fashion show design week 2019
This Design Week, we’re taking the conversation out of the screen, off of the paper, and onto the outfit. Join the Baltimore creative community on October 26th at Baltimore Artists Union as we experience a conceal and reveal fashion show, featuring a panel of five local design talents!
Join Us

10/27

Problem Framing - Design Thinking Workshop
There are so many versions of design thinking processes out there, from IDEO to Google Design Sprints. However, many don’t dig deep enough into what Rachel Davis calls step 0: Problem Framing. Problem Framing is about asking ourselves, “What Else?”

Join us at iNovex’s brand new offices in Columbia for this workshop as a part of Baltimore Design Week 2019. Lunch will be provided, courtesy of our hosts at iNovex Information Systems.
Get Your Ticket

10/29

Tobias Frere-Jones
Tobias Frere-Jones is one of the world’s leading typeface designers, creating some of the most widely used typefaces, including Interstate, Whitney, Surveyor, Tungsten, and Retina. His typeface Gotham was used in the election campaigns of Barack Obama.

Hosted by: MICA and AIGA Baltimore
Registration link to follow

10/31

impact hub success coaching
Success Coaching Skill Share
Do you find yourself juggling too many things and feel like you are not making progress? Do you ever feel stuck? Do you feel like work is always on your mind even when you are with family and friends? Would you like to spend more time working “on” rather than “in” your business? Then check out this free Skill Share event at Impact Hub Baltimore!

Hosted by: Impact Hub Baltimore
RSVP on Eventbrite


Got an event you think belongs on this list?

We’d love to hear about it! Email us at promotions@baltimore.aiga.org with your event information.


Meet The Speakers: Illiah Manger & Rachel Davis

We are so excited to have Illiah and Rachel join us for Baltimore Design Week. Together, they bring us insights into creative communities with their In Perfect Harmony–Choosing Creative Communities event on October 24th.


Here’s what they have to say about the event: “We can’t wait to meet everyone during our Creative Communities event. This isn’t a typical talk where you leave with a numb bum because you sat in your seat the whole time listening to someone talk at you. We have some amazing activities planned for us to explore values and aligning those with communities.”

Choosing Creative Communities

Rachel will also be facilitating a Problem Framing Workshop on October 27. Rachel gave us a little insight into the event: “I view problem framing as step 0 of Design Thinking. Many times we jump right in because we believe we know the pain points and the user and we are ready to empathize with them, but we haven’t examined the “What Else?” There may be perspectives––or even users––we haven’t considered when we don’t explore other frames.” Join Rachel as she guides us through how to approach problem framing as we wrap up Baltimore Design Week. 

Haven’t grabbed a seat yet to these events?
Grab a FREE ticket to the Creative Communities event HERE.
Snag a seat at the Problem Framing Workshop HERE.

Problem Framing Workshop-Baltimore Design Week

Now, let’s get to know Illiah and Rachel a little more…


What’s your favorite quote/philosophy?

Illiah: “Vulnerability is the birthplace of innovation, creativity, and change” – Brene Brown

We are each a wealth of knowledge, creativity, power. Our stories make up who we are, but it requires courage and vulnerability to be innovators, thinkers, designers. Brene Brown’s writing and talks inspire me to live fully and continue to do the work I’m called to.

Rachel: Everyone is creative. One of my favorite books is Creative Confidence by Tom Kelley and David Kelley. This whole philosophy of everyone is creative is what drives my brand Your True Tribes. One of my favorite quotes from this book is, “What we’ve found is that we don’t have to generate creativity from scratch. We just need to help people rediscover what they already have; the capacity to imagine—or build upon—new-to-the-world ideas. But the real value of creativity doesn’t emerge until you are brave enough to act on those ideas.”

Doesn’t matter if you are a designer, a copywriter, an accountant, a dentist, seriously whatever you are an expert in you are also creative. You have the ideas in your head it’s about working with those individuals who can help you organize those thoughts, and help you make them come alive in the world.

What is your biggest challenge as a designer/creative?

Illiah: That debilitating fear that comes with not thinking your ideas are good. That low-feeling you hit when you think the client won’t like what you’re designing is always a challenge. This leads to putting the work off because you don’t know if you can do it justice, and that procrastination just forces you to work under pressure when it’s not needed.

Rachel: The ever-present imposter syndrome. Any time I have creative block, or can’t get out of a creative slump, or just get into a funk. It’s that little voice in the back of my head that wants to tell me, well maybe you aren’t good enough to be doing this. Creative communities have actually helped a lot with this—being able to have a sounding board, a place to talk with like-minded people, a place that gets me back on track when that little imposter syndrome troll throws me off the bridge into the water. This is what I value in communities and close friends who help me come back to my true focus. 

A close second is communicating the value of design. That’s a huge challenge. How do you help the rest of the world “get it” when it comes so easy to you and other creatives to know the value and benefit of good design?

What’s on your desk that you could not live without?

Illiah: I get so many questions about color from both designers and clients. The Pantone Solid Coated & Uncoated swatch book is definitely something on my desk I cannot live without. It’s the most comprehensive, up to date color tool available. For me, it’s nearly impossible to choose colors for any brand design project without it, because the color formulas are consistent across all mediums. There’s always going to be differences from printer to printer and screen to screen, but choosing from Pantone as a starting place helps a lot.
And my earl grey tea latte. 

Rachel: Oh, this is a good one because I just bought something new I couldn’t live without. I get tense when I’m focused, I mean physically, my body—especially my hands. When I type I seem to think that pinky needs to go straight up in the air on my right hand as if I’m having high tea with the queen. Why? Heck if I know! But because of that, I invested in a gel stress ball, small enough to fit in my tiny hands. It helps me not have a hand that’s in pain for a week after a day of focusing and typing. This tiny gray hand therapy stress ball is my savior right now.

What sparks creativity for you?

Illiah: Weekends away from screens, art museums, walks, new experiences. Innovative Design.

Whenever I have creative block, it is because I don’t have enough information. My client is my main source of inspiration, always. Great design cannot be created in a vacuum. I need as much info from and about the client and the project as possible. 

Also, creativity takes practice. The more creative you are, the more you have. When I’m not designing, I’m crafting with my daughters or coloring in a coloring book. 

Rachel: Reading. For sure, reading. I have a list a mile long right now of books in my queue, both Kindle and ones I can actually hold in my hands. On my Kindle, I am addicted to the highlight tool for quotes or passages that spark something for me. In an actual book, I have stickies that go right next to quotes or things I want to come back to. There’s a time and a place for fiction, but my love is nonfiction, with some of my favorite authors being Seth Godin, Austin Kleon, Tom and David Kelley, Pat Flynn, and Tina Seelig. But there are so many more that I have on my list! If I’m at a block, I take a moment, pick up a book, head over to a room with no electronics—I mean except my Kindle if it’s a book on there!—I sit down, take a moment, clear my head, and just read.

What advice would you give to your 20-something self?

Illiah: Embrace fear, take risks. There’s never a time again when the stakes aren’t as high. Listen to your intuition, and let it be your guiding force.

Talk to and connect intentionally with designers (or anyone who’s living your dream) who are ahead of you. Community and connection is how you’ll reach your aspirations. Watch them and learn. 

Rachel: Progress is better than perfection. Have grace with yourself—change and mistakes are part of the process. It’s all about failing intelligently because failure is going to happen you just need to learn from it. And for that grace piece, seriously just give yourself a break. Did you make a spelling mistake in a post? Is it the end of the world, of course not——ask yourself will this matter in an hour, will this matter tomorrow, will this matter in a week, will this matter in a year?


Illiah C&V Creative

Illiah Manger

Creative Director / Owner
candvcreative.com // elevateandcultivate.com
@c.and.v // @elevate.cultivate

Rachel Davis

Rachel Davis

Content + Brand Strategist / Owner
yourtruetribes.com
@yourtruetribes (IG + Twitter)

Meet The Speaker: Taylor Cashdan

Taylor is a North Carolina-based multidisciplinary creative and community builder who’s passionate about people, design, and all the intersections in between.

He brings to the tables a burning desire to collaborate with others to create exceptional work “for people who give a shit.”

This October, we’re welcoming Taylor as a part of Baltimore Design Week 2019. His talk, titled “Stress Addiction: From Morning Coffee to the Cardiac Wing,” aligns with our recent efforts to engage with our community and peers about mental wellness and self-care.

Read on and get to know Taylor – from how he got started in design to what he’s digging right now. Then, join us in person during Baltimore Design Week!

Stress Addiction talk 10/23 with taylor cashdan

Where do you draw inspiration from?

Taylor: The people and things around me, and by extension, the Internet. I’m not one of those people that’s anti-Internet for sourcing inspiration. Never in the history of man have we as individuals had the reach we do now thanks to the Internet–you’d be foolish not to take advantage of it.

What advice would you give to your 20-something self?

Taylor: What you’re doing is working, so relax, continue to lean into authenticity, and remember is okay to take a break sometimes–your brain (and friends) will appreciate it.

When did you first realize you wanted a career in design?

Taylor: I can track all of my major “career” decisions back to people telling me “no, you can’t do this”. My first step in the direction of becoming a designer was during a 9th grade elective-fair (where you could come and learn about all the classes you could choose from for high school). The journalism teacher said “sorry, we don’t allow freshmen on our staff”…3 months later, I was the first freshman.

What’s your favorite quote or philosophy?

Taylor: There’s a book called “The Subtle Art of Not Giving A F*ck” that has a lot of quick, punchy lessons. But the one that’s stuck with me the most goes something like this: “you may not be directly responsible for what happened, but you are responsible for how you react to it.” I’ve defaulted back to that statement during times of stress or conflict and it has helped me not over or underreact.

What’s the harshest criticism you’ve ever gotten about your work and how did you handle it?

Taylor: I was told in an interview debrief via a recruiter that “I’d make a better design manager than an actual designer”. And at the time, it hit me hard. I was thinking “wow, they’d rather me be the one talking to the designers than actually making things–I must really suck”. Fast forward a few years, I now realize it was a compliment–the consideration and perspective I was viewing and presenting my work from was both at the 10,000-foot level and in the weeds, and the position I was applying for would have been too mundane. The lesson here is: it’s not always about you, sometimes, it’s about what an organization/client/person/etc needs or doesn’t need.

Is there any designer or piece of design that you’re digging right now?

Taylor: I’ve been leaning into monoline illustration heavily lately. It’s nice because you can pull in SO much detail, but it can also scale well with subtraction. Brian Steely has been a huge source of inspiration for me–and of course the simplicity of Draplin’s “thick lines” mantra.

Stress Addiction talk 10/23 with taylor cashdan

Q&A with Crayligraphy Founder, Colin Tierney

Hand lettering and calligraphy are having a major boom today, as seen from logos to magazine covers, and from mass-produced home goods to painstakingly-handwritten wedding invitations.

When looking at work by the likes of Jessica Hische, Lauren Hom, and Jon Contino (just a few of the letterers helping to spread the craft today), it can feel like there’s no way your own hand could do that. Calligraphy, in particular, is intimidating to get into. Choosing and buying tools, and getting over the hurdle of giving up when your first few tries don’t look totally Instagram-worthy.

Crayligraphy was founded in the Summer of 2015 by Colin Tierney in (guess where?) Baltimore, Maryland. Offering in-person workshops, online guides, and a community of other learners, Crayligraphy delivers helpful content for anyone interested in learning. AIGA Baltimore is excited to cohost a workshop right here in Baltimore, so join us on Saturday, May 11th, 2019! Read on to learn more about Colin’s journey in developing this group and resource.

Sign up for the Crayligraphy workshop!

So, what exactly is Crayligraphy?
Colin: It’s a concept I dubbed several years back—a neologism combining the words “crazy” and “calligraphy”—to help people learn the beautiful art of writing through the magical world of those nostalgic, childhood friendly markers. Because let’s be honest, calligraphy with markers is pretty crazy.

Essentially, Crayligraphy is a space for people to try their hand in the ancient art form in the least intimidating way as possible. No longer do you have to spend an arm and a leg on traditional supplies before determining whether or not you enjoy the process. Broad-line markers are cheap, easily accessible and most of all, fun!

Where did the name Crayligraphy come from?

Colin: Crayligraphy began as a way to experiment with calligraphy through a marker. In this particular post, a Crayola marker. Hence the original name “Crayoligraphy,” which yes, I dubbed as well, but that’s a whole other story 🤫🤐

I changed the name to “Crayligraphy” shortly after realizing I wanted to turn this idea into a learning platform. The name not only rolled off the tongue easier, but it didn’t limit people to thinking they had to use Crayola’s brand. There are so many quality broad-line markers out there–– Target’s Up&Up, Crazart, Roseart to name a few—–that it seemed silly to be exclusive to just one brand.

At the time, did you think this would grow to what it is today?

Colin: At the time, I had no idea how big this idea was going to be. I was simply responding to my audience after several years of emails and DMs, requesting that I teach hand lettering and calligraphy.

One year after coming up with the idea of Crayligraphy, I posted this same image announcing the launch. People who were interested in learning how to stylistically write with a marker, were able to sign up to our newsletter, being the first to know when my series of tutorials would begin.

After the first 24 hours, we had 2 thousand people sign up to our newsletter list 😱. Before the announcement, I didn’t know how to teach. I had to better my knowledge and skillset before proclaiming that I was proficient enough to take on that role. Basically, I had to learn to teach.

Originally, you were traveling across the country to host workshops in different cities. How did you balance this along with your family and other work?

Make no mistake: doing all of these workshops solo was no easy task.

We get hundreds of requests to visit different cities all around the world. Back when I started teaching workshops, I was a one-man show on the road. My wife Lindsey organized the events and made sure everything was scheduled and set up so that I could fly into the city on a Friday, wake up the next morning (like a lost puppy in an unfamiliar territory), teach the workshop and hop back on a plane to return home early Sunday (early as in 3 or 4 in the morning early 😩).

I had to do this at the time. I lost my job, my family didn’t have a home (it was on the market when I lost my job) and we were about to welcome a baby boy to the world. We already had 2 girls under the age of 4! Life was a bit Cray to say the least 😐 And while it wasn’t a sustainable living situation, it was necessary.

So after some time passed, I decided I couldn’t go at this alone anymore.

Hiring can sometimes be as daunting as doing all the work yourself. How have you built a team of educators?

Throughout my visits to these cities, I reached out to local artists who have shown interest in Crayligraphy while also having an understanding of the art. I asked these artists if they had any interest in co-hosting a workshop with me in their respective cities. I did this for a few reasons. One, having two instructors to teach a workshop adds so much more value for the attendees. Two, it adds some local flavor that the students can relate to.

Most importantly though, I was able to train these local artists to teach the Crayligraphy material. We call them “Educraytors.” So, whenever a city’s interest arises, I am able to call upon an Educraytor who represents that region, to host the workshop. This allows me to focus on Crayligraphy’s bigger picture and spend those precious moments I would otherwise be missing during travel, with my family.

Does Crayligraphy define a specific style of lettering, or does each artist put their own spin on it?

Our team of educraytors is a great example of how you can produce wild results with one simple instrument. Check them out on Instagram! Veronica Ruiz of @veronicaletters is based in Denver, CO. She has a wide range of styles, but you know Vero’s work when you see it scrolling through Instagram because it always stops you in your tracks. Terence Tang of @tinlunstudio comes from Houston, TX, where we hosted a workshop last year with AIGA Houston. He has now integrated what began as a serious hobby into his professional design workflow, where magic markers are now among his go-to tools for designing logos and lifestyle goods.

I’ll be co-hosting Baltimore’s workshop with Natalie Downey of @nataliedowneydesign. She’s one of the best out there when it comes to Crayligraphy. Her fragmented style (broken strokes) is something to watch over and over again while scratching your head in awe of how she does it. We like to call Natalie The Ninja-Wizard ⚔️🧙‍♀️of the team because her strokes are so quick and unbelievably accurate.

What sorts of techniques are taught in a Crayligraphy workshop?

We’ll go through the two different methods to create your letters. We begin with the fragmented method; that’s breaking down each character into basic strokes so that we see the makeup of these letters as shapes and pieces to build upon. So, after each stroke, you lift your marker and place it down where the next stroke needs to be marked.

Some of you will be able to learn a little quicker and if that’s the case, you might be ready for the fluid method. That’s not to say we leave those who don’t learn as quickly in the dust. We just have another option to practice for the people who might have an easier time understanding the fragmented method.

The fluid method entails keeping your marker on the paper and transitioning between thick and thins based on pressure and release through the fingertips. This method allows for a more elegant or smooth aesthetic where the fragmented method is based on broken strokes that appear sharper and quicker.

Sign up for the Crayligraphy workshop!

Wanna get a design job? Think like a hiring manager.

If my experience at Ink and Pixels taught me anything, it is that young designers continue to face the permission paradox—you can’t get a job without experience, but need a job to gain experience. Each of the five students whose portfolios I reviewed voiced this same set of concerns: Lots of applications are sent, but little-to-no feedback or opportunity exists after hitting send. Just about all students recognized that there was a glut of applications, and thus it’s hard to stand out from the crowd. And while the concerns are valid, I’ve begun to wonder if students fully understand the business side of the equation.

Hiring is a complicated and time-consuming process. To hire a new employee the business has to shell out costs, often in the form of man-hours and marketing costs. In business settings where a Human Resource Department is involved, there is time cost associated with posting, reviewing, and interviewing potential candidates. In addition, there is the time design managers and creative directors have to set aside to review and interview candidates. For a business, this time falls into an un-billable category, and thus represents lost income. A company is willing to put up with this lost income if they can identify and hire the right candidates, who are likely to stick around for a few years.

HR and the design team members eliminate candidates quickly—they have to—and they do so without prejudice. As a young designer, it is crucial to show (or tell) potential employers exactly what benefit, what problem they can solve when they are applying and interviewing. Sure, this is a gross over-simplification, and there are no absolute ways to achieve that goal. But as young designers often throw a lot of different types of work out to be reviewed (and I definitely believe this is a good thing), they should tailor their work to the needs of the potential employers. If the job is print heavy, show some print work first. If the job leans more towards a digital space, show some digital work first.

The importance of events like Ink and Pixels shouldn’t be overlooked. While not every reviewer or panelist will have jobs to hand out, talking to pro’s in this setting is a very structured form of networking. One-on-one time with a handful of design professionals can only help young designers understand the difference and challenges in each unique design environment. Talking to the attendees at Ink and Pixels was the highlight of my weekend (I mean, I live in a house with two toddlers), and I commend AIGA Baltimore for once again putting on this event.


About the Author:

RobMaguire_HeadshotRob Maguire has over 15 years’ experience providing graphic design and marketing services to businesses of all sizes. After changing gigs each time his wife switched jobs and cities, Rob decided to begin his role as an independent creative. His experience working as an agency art director, and later as an in-house senior package designer has cultivated a knack for understanding the unique needs of each client. Today, Rob works and lives in Maryland with his wife, kids, and dogs.


About Ink & Pixels:

Ink & Pixels is one of AIGA Baltimore’s largest events focused on helping designers prepare for a career or career shift. This year’s Ink & Pixels event was held on Saturday, April 13th at Stevenson University.

More about Ink & Pixels

Can You Teach Yourself How To Be A Graphic Designer?

Looking to learn graphic design? You’re in the right place.

What a time to be alive! The internet is an amazing resource, the likes of which has never before existed in human history. This entire catalog of knowledge, gathered over thousands of years, can now be accessed in a matter of seconds from anywhere in the world.

Information used to be a huge barrier to entry in most professions, design included, but those walls have largely come down. Skillsets which previously could only be gained through an apprenticeship –– or years of study at certain prestigious schools –– are now available to everyone who knows where to look.

Information is cheap. In fact, it’s often free. It’s so freely available that it brings a whole new set of challenges. Just because it’s all out there, doesn’t mean it’s easy to sift through the noise and properly absorb the most important parts. You will still face a steep road ahead to reach your creative and professional goals, but it’s very doable.

Knowledge and information is a huge piece of the puzzle, but it’s not everything. Applying what you have learned consistently, practicing and failing, is the second piece that transforms information into real skills. Many people will fail here. They’ll watch hours upon hours of YouTube videos, get super excited about their newfound passion, but never enter the next phase of applying what they’ve learned.

‘Learning’ can quickly fall into the realm of ‘entertainment’, if you are not taking an active role in getting involved with the material. This isn’t necessarily a bad thing. Considering all the media content that we consume these days, there are certainly less enriching and educational things we can waste our time on. But if your goal is to hone your craft and move closer to your professional goals, it’s important to be honest with yourself and admit when you’re just being a passive spectator.


4 Tips for Self-Taught Designers, From a Self-Taught Designer

teaching yourself graphic design

1. Embrace your unique journey

Unlike a fully structured college syllabus, the road ahead is going to be completely up to you. The good news is that you can cut through a lot of the fluff and focus on the topics and skills that you can apply immediately. The bad news is that nobody will be holding your hand and guiding you. It’s very easy to get lost in the weeds of information overload, distraction, and “shiny object syndrome.”

First, be crystal clear with your short, medium and long-term goals. Actually spend the time to sit down and think about this and write it out. Yes, that means you. No, you can’t skip this step. If you set the right targets, you can catapult yourself up the learning curve and get ‘pretty good’ at a particular skill in a matter of weeks or months. If you have unclear goals about what you want to do in graphic design, you could wander aimlessly for years before giving up… thinking you somehow lacked the innate talent to be a success.

What is your next logical step? Should you be building a portfolio? Are you missing a skill needed at your dream job? Can you learn something new and use it to help someone in your life, for free, to build up your confidence and network of references? These are some examples of excellent targets you can aim your learning journey towards.

learn from other designers

2. Model yourself after the designers and artists that inspire you most.

Figure out who’s doing the work you wish you could do and try to recreate it yourself. No, I’m not saying to plagiarize someone else’s work and pass it off as your own to others… but purely as a learning tool, it’s perfectly ok.

Try to ‘reverse engineer’ every element of their work and understand why they made the creative decisions they did. If you want to showcase this piece in your portfolio, then you will need to put your own spin on it and not blindly copy. However, don’t worry if your work is ‘derivative’ at this stage of the game. Finding your unique creative style is something that comes later, after you’ve learned the fundamentals.

There’s a reason behind Picasso’s classic quote, “Good artists copy, great artists steal.” Don’t take it too literally, but there is a lot of truth in it. Model yourself after those who are successful to help ‘catch up’ in your skill level, before taking it to the next level on your own.

Dedicate a lot of time each week looking at design from experts. Yes, this might make you feel a little bad about your relatively amateurish creations, but it’s something you need to do. This helps you develop ‘good taste’ which is the driving force that will help you close the gap between where you’re currently at and those at the top of their game.

Depending on your specialty, there are several good sites for this. Dribbble is a good example, across the board. For motion design, Vimeo is the industry standard and as a bonus allows you to go through pieces frame-by-frame. Pinterest is another classic source of inspiration for many designers.

aiga design community

3. Join a community. Online is great, in-person is even better.

One hurdle you will run into on this path are ‘gatekeepers’. People who will say you cannot do it, or who make things seem overly difficult to discourage you from even getting started. Often, these people are insecure about their own position, fearing that more competition could cost them their livelihood.

Also, they are afraid that the spread of free information will undermine their own education and experience, rather than seeing the opportunities to enrich their own careers by using these resources to continue their own education.

Don’t be discouraged if you run into a few naysayers. The internet can bring out the worst in people. Keep this in mind, try to develop a thick skin, and keep on moving.

You will also find supportive communities that are welcoming to newcomers and more than willing to help in any way they can. AIGA is one such example. Make sure that you are willing to give back and add value to others, even if all you have to contribute is a positive attitude. Be respectful of others’ time, be humble and willing to learn, and people will point you in the right direction.

Find Your Community With AIGA Baltimore ask for feedback

4. Ask for others to critique your work.

This is a tough one. None of us want our egos bruised, especially when we already feel like imposters and amateurs. But constructive criticism is the best way to refocus your efforts and move up the ladder quickly.


Websites for learning graphic design

youtube

This is obviously everyone’s first go-to when looking for short video tutorials. Surprisingly, there is a lot of high-quality content here… it’s just a matter of sorting through all the junk to find it. Unfortunately, YouTube is full of distractions, misinformation, and worst of all… people trying to sell you something under the guise of free help.

Overall it’s an excellent resource to look up any specific knowledge when you need it. If you’re just starting out however, you may do better with a more structured and well-curated source.

Find Design Tutorials on YouTube skillshare

Skillshare has over 18,000 online classes and continues to grow every year. The classes are project-based, and there is a vibrant community of fellow students to help provide feedback and critique.

The projects are fun, highly relevant to the latest design trends, and taught by some big names that we all know and admire.

Baltimore’s own Ellen Lupton has several classes on the platform. Her typography classes are a great foundation for anyone serious about learning graphic design.

Overall, the course format is a little more bite-sized, than the more intensive format of courses on LinkedIn Learning and others. This is great to hit the ground running on a project after only a few hours of tutorial, but may lack the broad foundation needed by a total newcomer.

AIGA members can receive a free two-month trial.

Learn Design Skills on Skillshare lynda

Lynda has a smaller catalog of courses than Skillshare, but they are far more intensive. Where a Skillshare course can be 3-5 hours of learning material, Lynda might be 20-40 hours. The potential downside is the time commitment, and the possibility to lose focus and enthusiasm, especially if a large portion of the course is reviewing the basics.

However, Lynda’s deep dives can get you up and running on the latest technology and trends in your industry even if you’re coming in as a blank slate. If you dive in and treat these with the same commitment as you would a college course, you will be rewarded with a solid foundation of knowledge.

This is also a monthly paid subscription, with a free trial that allows you full access to all of the courses.

Expand Your Skillset With LinkedIn Learning adobe

If you’re serious about Graphic Design, there’s a good chance that you are already using Adobe’s suite of products. With yearly updates, the software is constantly changing. Luckily, Adobe provides a large library of free tutorials that will help you find your way around the basics in all of these programs.

These tutorials are generally pretty short, so if you want to learn about every facet and feature of the latest Photoshop, for example, the above-mentioned Lynda might be a better choice.

Explore Design Tutorials With Creative Cloud pluralsight

Like Skillshare, with a smaller library of short-format courses. I’d probably check out the others first, then consider a free trial here to see if there’s some particular topic or teacher that interest you and isn’t on the other sites.

Check it out on Pluralsight udemy

Here you will find a similar deep-dive format as Lynda, but instead of an unlimited access monthly subscription, you pay by the course. This might make sense if there is only one particular course that interests you, or if it will take you several months to complete since there is no time limit once you’ve bought the course. Unlike some of the other sites, you won’t automatically be billed monthly regardless of your progress.

Learn More on Udemy

Online Design Programs & Courses

If you feel like you’ve gotten everything you can out of all of these sources, and you want to further hone your craft with an advanced level of online education, there is another tier (price-wise) of courses that exist.

For motion design, the two most prominent examples are School of Motion and Mograph Mentor. SoM’s courses start at around $1k, and MM at about $2k. There are other similar companies for other specializations.  These big-ticket courses are a long way from the ‘free’ information on YouTube.

Are they worth it? Maybe… To be honest, most of the information itself that is presented in these courses is probably available elsewhere, but they offer a higher level of personalized attention. These are 6-10 week ‘bootcamp’ intensity courses, usually focused on one large project that can be used as a showcase portfolio piece.

If you’re already 90% of the way there, the personalized feedback and coaching through every phase on the project could take your skill level from advanced to elite. If you’re still a hopeless newbie, you’re probably not going to get that much out of it. You will not be magically transformed from someone with no knowledge to an expert just because you shelled out a lot of money for a course.

Feedback and mentorship can be had for free elsewhere if you ask nicely and respect peoples’ time. And the amount you can actually learn and absorb in 6 weeks is limited. If you have the money to spend, and you feel like putting serious cash down will motivate you to work harder, go for it.

Education is a lifelong road, not a finish line that you cross once.

Education is a lifelong road, not a finish line that you cross once. Those who stop learning risk falling behind and stalling out in their careers. This is especially relevant now as technology advances as an accelerating pace. If you’re not learning something new every year, you’re probably already behind where the industry is headed. 

The good news is that where there were once walls, there are now an endless number of ladders. You don’t have to feel stuck doing something that doesn’t excite you. Life’s too short, and you’re never too old to change directions or decide you want to try something new. You can make a lot of progress in learning something new, in a relatively short amount of time, if you know how to sort through the information overload and focus clearly on your desired destination.

Can you teach yourself to be a graphic designer? Absolutely.



About the author:

Vaibhav Sharma headshot

Vaibhav Sharma

Vaibhav is an NJ native, who has called Baltimore home since 2013. He loves motion design, cooking, cats… and most of all, being a dad. Vaibhav is an introvert but loves to make new friends. Feel free to say ‘Hi!’ on Facebook, Dribbble, or in a comment below this article.



What I Learned About Being A Creative

What I learned about being a creative, after breaking through 30 years of stifled creativity

“I suck at art.”

I can’t remember the exact age when that thought crystallized in my head, probably around first or second grade. It was a toxic seed that I unwittingly planted in myself. As I grew, so did that seed. Until it completely cut me off from the creative instinct inside of me. Luckily, that drive to create always bubbled right beneath the surface, and after several decades of my life I have been able to reconnect with something that I thought I lost long ago.

Nobody is born a talented artist; every child produces some level of messy scribble when they first try to draw or paint or create anything from their imagination. But I felt like my scrawl was especially bad. Maybe I just lacked the fine motor skills. I couldn’t keep my coloring inside the lines, and I certainly couldn’t recreate any person, animal or object. I was hopeless.

I have this one distinct memory where I had a full spectrum of crayons in front of me, but for some reason chose to use my pencil to color a picture of a duck. “Why did you do that?” I remember the teacher asking… wondering why I had chosen pencil-gray instead of yellow or some other sensible duck color. I didn’t have a good answer for her. Maybe I preferred the sharp precision of the pencil. Maybe it was just what was closest to my reach. Whatever it was, I came away that day feeling like I had made the “wrong” choice creatively.

I came away that day feeling like I had made the “wrong” choice creatively.

There were many similar instances where I tried to express myself artistically and was left with disappointing results. Before long, other kids’ work began to outshine my own, and instead of striving to improve I just decided art was not for me.

Creative answers aren’t right or wrong

It took me many years to realize that it was my own belief system that caused me to give up on my artistic ability so early. The truth is that I couldn’t deal with the threat of criticism or ridicule. I couldn’t deal with making mistakes.

By comparison, it’s a lot easier to focus on learning something where the answers are concrete and unambiguous. There’s only one correct solution to a math problem, and I could learn how to repeat the same steps to arrive at that same answer every time.

But art, or any other creative pursuit, is not like that. The ‘solutions’ to any particular project can be infinite, which creates uncertainty that used to drive me crazy.

Before long, I had cut myself off from my inner creativity so much that I forgot that part of me ever existed. “I just don’t have any good ideas”, I’d tell myself. I admired others who were able to create inspired pieces of art, music, storytelling, but thought they had some magical source of inspiration that I somehow lacked.

Creativity, in the purest sense, cannot be taught or learned. However, it already exists naturally in every human being. What differs between us is the degree to which we self-criticize and suppress the ideas that are constantly being born within our minds. After a while, this suppression becomes second nature and we don’t even notice we’re doing it. All we’re left with is a blank slate when we try to access our mind for an original idea. This creative blockage comes from years of saying ‘no’ to all of the tangential and creative thinking that our brains naturally produce. When we set the bar too high for what constitutes a good idea, we close ourselves off to the source of all ideas.

This kind of flawed perfectionist thinking comes from childhood experiences. It’s not our fault, but it is our responsibility to correct if we want to reach our full potential. Many of us did not have the proper nourishment or encouragement to launch us into our best lives. Some of us were told directly that we did not have what it took, or that art was a dead-end path. For others, it might have been more subtle than that. Maybe we just weren’t in an environment where we felt like it was ok to make mistakes, and where we learned the important lesson that failure was the path to growth.

It took me until near middle-age to realize that the ‘safe’ path in my life was not safe at all. It was absolutely soul-crushing to work in a field I had no interest or passion in, just because I thought it was the most logical career path and the path that was expected of me by society, family, etc.

‘Staying inside the lines’ career-wise was a defense mechanism that I thought would keep me safe from criticism… it didn’t. Even within the confined, predefined spaces of corporate life you will still make mistakes and have to stand behind them constantly. But at the core of it, I didn’t believe in any of that work in the first place. I felt completely incongruent and therefore lacked any power or conviction to be proud of what I did.

Here’s the good news…

I wasn’t that special. I can’t believe how liberating those words are. It seems so obvious now, but it took me over 30 years to realize that. I’d rather take the risk of being a creative with “no talent” than being stuck in a career focused on conformity and rigidity.

Perhaps I wasn’t destined to be an illustrator or fine artist, but there are so many other mediums through which I can express myself to the world. And expressing myself authentically is non-negotiable. I cannot happily live my life without the opportunity to do so.

Creativity is in all of us.

It’s a combination of our life experience and a multitude of other intangible factors. It’s just a matter of the extent which we nurture that natural creative instinct. Creation is more of a process of getting out of your own way than trying to force ‘good ideas’.

My new path has been a series of these revelations. It has been a process of unburdening. Questioning my limiting beliefs about why I couldn’t succeed. Asking myself if I really do lack some fundamental ability that other, ‘real’ artists possess.

Ultimately, success as a creative professional comes from cultivating certainty.

When a client hires you to make creative decisions, you must back them up with certainty. You alone are the expert in whatever you do. If you were brought into a project in any role, you must believe that the client chose you because you are the best at what you do.

This kind of confidence and self-certainty doesn’t happen overnight, it takes time to build, but it can only come from within. You need to be comfortable making difficult creative decisions and being courageous enough to put your work out there even when you feel most vulnerable.

The biggest piece to all of this is just giving yourself permission.

If you don’t value the work you do, nobody else will.

It comes down to an inner choice, although ‘flipping the switch’ in your head to believe that you and your work are enough is much easier said than done.

It’s a lifelong journey, that never ends until you give up or decide to move onto to something else. There’s always room for improvement in terms of honing your craft and sharpening your skills. But in my experience, the biggest piece to all of this is just giving yourself permission. Believe that you are enough, right now. You are not an imposter, there is real value to what you do. If you can feel your heart calling you to do this work, then nobody can ever take that away from you.

Stay strong.

Never give up.


About the author:

Vaibhav Sharma headshot

Vaibhav Sharma

Vaibhav is an NJ native, who has called Baltimore home since 2013. He loves motion design, cooking, cats… and most of all, being a dad. Vaibhav is an introvert but loves to make new friends. Feel free to say ‘Hi!’ on Facebook, Dribbble, or in a comment below this article.


How I Landed My Dream Design Job Right Out Of College

An Ink & Pixels Testimonial

Hi all! My name is Sammy Smith. A recent graduate of Stevenson University (Spring 2018), I majored in Visual Communication Design. I am currently a Junior Designer at Design B&B, a design and branding agency with locations in Baltimore & Chicago. I was fortunate enough to be offered an internship the summer before my senior year, and was ecstatic when it turned into a full-time job offer after graduation.

But how did I land this amazing internship and job? Well, I have Ink & Pixels to thank for that.

Ink & Pixels is an amazing event to get your portfolio reviewed by working design professionals, work on interview skills, and network. Being very active and even President of Stevenson’s AIGA student group, I made it a point to attend this event every year. (Even though I’m a slight introvert, and would rather stay home and watch Netflix.) I knew the value of this event, that there was no debate about whether to attend or not. It was a definite “okkk, fiiinne.” pauses Netflix & gets off couch

*pauses Netflix & gets off couch*

Ink & Pixels 2017

During Ink & Pixels my junior year, I had the pleasure of sitting and meeting with Shelly Boggs, a Principal of Design B&B. We had a fantastic conversation and review, which ultimately led to an internship offer. She told me that they don’t usually hire junior year college students as interns, but made an exception for me because she was so impressed with my portfolio. Woww, flattered! I interned at Design B&B that summer and they even kept me on throughout my senior year.

Two months before graduation, when all seniors are frantically looking for jobs, Shelly offered me a full-time position. I was so humbled and grateful for this opportunity to continue with such an amazing company and TO HAVE A JOB OUT OF COLLEGE! Whoooo!

Ink & Pixels 2018

So, take my advice.

Pause Netflix.

Get yourself and your work out there. NOW! You won’t regret it. Now, obviously, it is not a guarantee that if you attend Ink & Pixels, you will be offered an internship or a job. I was just lucky, I guess. But who knows; you won’t find out unless you try.

Sign Up For Ink & Pixels Today!