Best Practices for Creating a Design Portfolio & Preparing for Interviews in 2022

Posted on by Krystal Carpintieri

AIGA Baltimore is here to help you succeed in your design portfolio reviews and interviews! Here is a guide for creating a design portfolio and some tips on how to prepare for an interview.

1. Quality over quantity. Showcase your best work.

We recommend starting and ending with an awesome piece. Don’t be afraid to include self-initiated work to stand out from the crowd. ONLY show your best work in your portfolio. If you aren’t 100% happy with a particular piece, don’t include it. It’s better to have 5-7 amazing projects than 10-15 projects that aren’t so great.

2. Think about how you will present your design portfolio—whether it is a PDF or an online portfolio. 

Traditional portfolios are printed in a flipbook style. If you have mostly print pieces, the traditional route may be the way to go. A bonus of having a printed portfolio is the opportunity to showcase printed pieces and to give reviewers a takeaway. Or if you have mostly web pieces, think about creating a portfolio website.

If you create a traditional printed portfolio or just a PDF, we suggest using Adobe InDesign to create the best design layout! Use 1-2 pages for each project and make sure you have a good hierarchy in terms of typography and images. A good size is 12×18 inches. 

Don’t forget to make your projects pop by placing them in mockups. We recommend keeping your mockup files organized to avoid re-downloading huge files. Some good mockup sites are mockupworld.co, creativemarket.com, graphicburger.com, and unblast.com. If you can’t find a free mockup, sometimes it’s easier to just create your own. 

If you need more design resources, check out this *FREE* Design Resource Guide from YouTuber & Graphic Designer, Kel Lauren.

3. Create a graphic design online portfolio.

It is a good idea to have a graphic design online portfolio so you can easily share it on LinkedIn, via email. Think about using Behance (free to use), Adobe Portfolio (you need a Creative Cloud account), Dribbble (you need to be invited), or a custom website such as Squarespace, Wix, or WordPress. Keep an out on the Creative Market freebies as they sometimes offer free website templates. 

4. Seek design opportunities outside of school.

There are lots of ways to get involved in design outside of school. Join the Baltimore Graphic Designers group on Facebook. It’s a group for Baltimore area-based graphic designers to create community, ask questions, get advice, share jobs, and plan meet-ups.

One way is to get involved with AIGA Baltimore! AIGA Baltimore is gearing up for another year of learning, connecting, and growing, and we need your help! Join board leaders on 1/26 at 12PM to hear about open roles and volunteer needs and find out where you can make a difference.

5. Keep your career goals in mind.

What do you want a career in? Think about all of these categories:

  • Brand Identity Design
  • Marketing & Advertising Design
  • Packaging Design
  • Motion & Video Design
  • Web & User Interface Design
  • Print & Publication Design
  • Lettering & Type Design
  • Graphic illustration
  • Data Visualization & Infographic Design

Learn more about these specific career types on dribbble: https://dribbble.com/resources/types-of-graphic-design

6. Practice how you will present your work. 

Be ready to discuss the goal of the project and how you reached the solution. Consider bringing any process sketches with you as well since reviewers are interested in your overall process.

Make sure that the pieces you include are the ones you are proud of. Make sure you can talk confidently in your meeting, interview, or review. Practice with a professional if you can.

7. Seek expert feedback. Attend Ink & Pixels 2022!

Take the next step towards your design career! Whether you want to make a good impression in interviews, need a new perspective on your portfolio, or want fresh eyes on a current project, we’re here to help. Ink & Pixels is one of AIGA Baltimore’s largest events focused on helping designers prepare for a career or career shift. 

This year, Ink & Pixels will be a 2-part event. The first event will be a virtual panel, From Portfolio to Offer: The Art of Getting Hired on Saturday, April 23rd. The Ink & Pixels portfolio reviews returns on Saturday, April 30th at Towson University. Mark your calendars and clean up those portfolios!

14+ Events to Attend Around the World!

Posted on by AIGA Baltimore

9/15-10/15

Hispanic Heritage Talks

AIGA Unidos was created for Everyone!
We highlight Hispanic and Latinx creatives, so we can share their stories and work with the world—that’s you! Our first ever event is a series of talks called Hispanic Heritage Talks, which will take place during Hispanic Heritage Month. It is a series of virtual talks featuring Latinx and Hispanic creatives from different backgrounds and disciplines. ¡Acompañanos!

Join the AIGA Unidos familia, and hear from all the amazing creatives our heritage has to offer. From us to you, with love and a little sazón… who are we kidding? A lot of sazón! We are Unidos for Everyone!

Hosted by: AIGA Unidos
→ Register Here
FREE

10/1-31

Doors Open Baltimore

Doors Open Baltimore is going virtual-only in 2020 with a month’s worth of programming throughout October. Organized by the Baltimore Architecture Foundation (BAF), Doors Open Baltimore is the free citywide festival of architecture and neighborhoods that invites thousands of people to explore the city and make meaningful connections to the built environment. Replacing a weekend of open houses and in-person tours will be a month’s worth of virtual programs. Every week of October will include a new theme and new ways to virtually engage with Baltimore’s architecture and neighborhoods. 

Hosted by: Doors Open Baltimore
→ Register Here
FREE 

10/2-10/9

Phoenix Design Week – PHXDW

Phoenix Design Week (PHXDW) is a week-long celebration of design organized by AIGA Arizona to unite our state’s creative community and provide a forum for sharing best practices, showcasing exceptional work, and gaining inspiration.

Hosted by: AIGA Phoenix
→ Register Here
$25-$49 Tickets

10/5-10/10

St. Louis Design Week

St. Louis Design Week is a seven-day celebration of our local design community, featuring a variety of panel discussions, workshops, presentations, open houses, and other community growth-oriented events. Our mission is to grow design and breakdown design silos through making St. Louis design week all-inclusive, to all designers.

Hosted by: AIGA St. Louis
→ Register Here
FREE

10/5-10/9

Salt Lake Design Week – Dimensional Design

What is “Dimensional Design?” It is the idea that we, as designers and creatives, have to be multifaceted in our disciplines. Becoming a dimensional designer includes exposing oneself to creatives of other disciplines and perspectives to be able to see the broader context of their own work. Experience dimensional design in action during this year’s SLDW.

Salt Lake Design Week celebrates and promotes the impact of all design in Utah. By providing a forum for designers, business professionals, students, and the general public to interact, collaborate, and learn from each other, we build a stronger creative community. We are inclusive of all people and disciplines including; graphic, digital, product, fashion, photography, architecture, interior, and more. From October 5-10, 2020 we will host the first-ever virtual SLDW to celebrate Utah creatives and promote the impact of design throughout the state and beyond.

Hosted by: AIGA Salt Lake City
→ Register Here
FREE

10/7 | 6:30–8pm EDT

And She Could Be Next Virtual Screening

This film follows the grassroots campaigns of six women of color running for political office during the contentious 2018 United States midterm elections. Produced by female filmmakers of color, the documentary offers a behind-the-scenes glimpse of these women leaders whose personal motivations, political coalitions, and ground-level activism steamroll the expectations of their opponents and of the broader public — defying traditional notions of what it means to be a U.S. politician in the process. 

A co-production of POV and ITVS. A co-presentation of Black Public Media and the Center for Asian American Media.  Film running time is 40 mins. Watch the trailer for And She Could be Next.

The screening will be hosted through Zoom. Zoom information will be sent to attendees prior to start time. Event will start at 6:30 PM EST and screening will start at 6:45 PM EST to allow attendees time to log on. 

After the screening, there will be a discussion based on prompts created for the film. Attendees will be grouped into break rooms for open discussion. Discussion time will be 15 mins.

This event is part of Design for Democracy, an AIGA initiative to increase civic participation through design. This event is a collaboration with POV, the award-winning independent non-fiction film series on PBS www.pbs.org/pov

Hosted by: AIGA Pittsburgh
→ Get Your Ticket Here
FREE

10/9

Baltimore Innovation Week

A one-day virtual event series celebrating good news stories and innovation in Baltimore.

Baltimore Innovation Week 2020 is a one-day virtual Innovation Celebration featuring multiple sessions that are focused on showcasing local companies and good news stories that have emerged during these continuously changing and trying times. Save your seat at spotlight discussions with industry experts, workshops from top companies, and networking with local businesses. You’ll have an insider look at the positive effect this city is having on the U.S. and World markets with premier access to the latest products and ideas. 

This annual event series is a unique collaborative effort from industry leaders across seven defined sectors. This is where technology meets science, creatives, students, entrepreneurs, sales representatives, marketing executives, economic developers, social activists and everyone in-between.  The best part? It’s all FREE.

Hosted by: ETC (EMERGING TECHNOLOGY CENTERS)
→ Get Your Ticket Here
FREE

10/14 | 6:30 PM–8:00 PM EDT

Changing the Face of Voting with UX

Join us for a conversation with Kathryn Summers about making voting inclusive and accessible through design. Design has the ability to include or exclude people. Join us for a conversation with Kathryn Summers about making voting inclusive and accessible through design. We will be discussing the implication of bad design and its implication on the voting process in the wake of the 2016 election and the coming 2020 election. In addition, Kathryn will be showing us the benefits of using eye-tracking machine and how it helps to analyze the visual behavior of your user.

Hosted by: Ladies Wine and Design Baltimore
→ Register Here
FREE

10/14 | 7–9 PM EDT

Talking Strategy with Douglas Davis

Join us on October 15th as Douglas shares how to turn the rational language of business into the emotional language of design. Douglas’ inspiring journey has taken him from designer to strategist, to now teaching other creatives the business of design. Wherever he shares, he helps provide a framework for the design industry. A framework that can be applied to concept pitches or to how to think about your career. Strategy has been something design schools haven’t focused on, and it’s more important than ever we understand it. After stepping into Harvard Business school, Douglas realized how big the disconnect was for designers. Since then, he’s taught at NYU, HOW Design University, Manhattan Early College School for Advertising, and the City College of New York, all while running The Davis Group LLC. Douglas took it upon himself to fill the void between design and business and teaches left-brain business skills to right-brain creative thinkers with his book, Creative Strategy and the Business of Design. He’s helped creatives across the country better understand business goals, how to set them up, but most importantly, how to measure their success for clients. There is a need to understand more than what looks good for your career to blossom. Join us on October 15th as Douglas shares how to turn the rational language of business into the emotional language of design. You already have the creativity, now it’s time to gain the business insights.

Hosted by: AIGA Charlotte
→ Register Here
$10

10/19-23

AIGA Colorado Presents Colorado Creatives

Colorado’s creative community thrives when its members are able to come together to share stories and experiences, however, the pandemic has moved these communities online and made it more difficult for people to come together in person. That’s where AIGA Colorado Creatives comes in.

The best part? Our project is all about YOU, the AIGA Colorado Creatives. It’s your chance to share your stories, advice, experiences and inspiration in a short video. Selected videos will be featured on an event site and combined with others in a storytelling reel which will be shown to thousands of people.

→ Participate Here
Submit your Video by October 12

10/20-22

Adobe MAX—The Creativity Conference

Make plans to join Adobe MAX for a uniquely immersive and engaging digital experience, guaranteed to inspire. Three full days of luminary speakers, celebrity appearances, musical performances, global collaborative art projects, and 350+ sessions — and all at no cost.

Hosted by: Adobe MAX
→ Register Here
FREE (with Adobe Account ID)

10/30

Creative Mornings Talk – Speaker Lola B. Pierson

Your Home! (part of a series on Stress)

Lola B. Pierson is a highly collaborative artist who was born and raised in Baltimore City. She is a playwright, writer, and director. Her work challenges theatrical form, incorporating elements of social media, performance art, visual art, switcheroos, and boredom. Other words she has used to describe her work in bios include: presence, explore, dynamic, and representation. A graduate of Baltimore School for the Arts, Bard College, and Towson University, she is passionate about the intersections of language, time, presence, and philosophy. She writes new work and messes with classics (that deserve it). She is the co-founding Artistic Director of The Acme Corporation.

Hosted by: Creative Mornings
→ Register Here
FREE

10/31 | 6 PM EDT

Counter Narratives Show: Black Liberation & Queer Resistance

The purpose of the show is to provide a critical examination of society and culture through the intersectional lens of race, gender, and class, more specifically it seeks to provide a COUNTER-NARRATIVE. The Show encourages a reflective assessment and critique of unique standpoints and their potential contribution to popular discourse.

What you can expect from the COUNTER-NARRATIVE:
Quality conversations about critical issues in communities of color, with guests who don’t just talk about the problem they are active in finding solutions.  Guests share their lived-experiences, insights, information, opinions, and personal narratives.

Hosted by: Rasheem
→ Register Here
FREE

AIGA Get Out The Vote

Every four years since 2000, AIGA has activated its community of designers across the U.S. and beyond to Get Out the Vote. The campaign is part of Design for Democracy, an AIGA initiative to increase civic participation through design.

In 2020, AIGA recognizes the centennial of the ratification of the 19th Amendment, granting women the right to vote in 1920 with a special edition of Get Out the Vote: Empowering the Women’s Vote. It commemorates the first legislation for women’s voting rights. Not until the passage of the Voting Rights Act in 1965 were voting rights of all women protected and enforced.

AIGA members–submit your posters today until election day, Tuesday, November 3, 2020, and help us get out the vote! Posters received by National Voter Registration Day (September 22, 2020) and Vote Early Day (October 24, 2020) will have the greatest impact.

Hosted by: AIGA

There are two opportunities. Please see below for the submission portals and galleries:

Design & Dine Recap: Debbie Millman’s Perspective on Social Media & Personal Branding

Posted on by Krystal Carpintieri

Thanks to Kelly Strine for writing this blog post!

The 8th annual AIGA Baltimore Design Week kicked off with a special Design & Dine with the legendary Debbie Millman on Friday, October 11, 2019, at Topside’s beautiful Garden Room. Founder and host of the Design Matters Podcast, Debbie has interviewed over 500 artists, designers, and industry experts. This special Design & Dine was no lecture. Instead, it was Debbie’s signature conversational interview style with 30 of Baltimore’s industry professionals. Had it been recorded, it could’ve been the next episode of Design Matters.

The casual discussion explored how we portray our lives on social media and in our own personal branding. Debbie has “very, very strong feelings about people as brands,” and why we sometimes hide the truth––or downright lie––in the social media versions of our lives.

Personal Branding

Debbie has studied the evolution of branding, and how we’ve grown with it, for the past 17 years. At its core, branding is about mark-making and building consensus around that mark. Through quality and consistency, shared views and opinions regarding products and services can be accomplished.

If we fast-forward through the history of corporate branding, we come to a more recent phenomenon: personal branding. Personal branding is the practice of marketing people and their careers as brands, with an intentional effort to influence public perception. Sound familiar in the design industry where everyone wants to position themselves a certain way in the marketplace?

Photography Credits: Bryan Burke
Photography Credits: Bryan Burke

Humans are Messy

As Debbie so bluntly put it, “Humans are messy.” We have a lot of feelings. But brands don’t have that kind of depth. Sure, brands can evolve, but brands are rooted in consistency. If humans run the emotional gamut and can reinvent themselves, but brands are built on consistency, can personal brands be successful? Can consensus be built?

From a technology standpoint, we’re living in an ever-connected environment. We’re always just a tap, click, or voice command away from whatever we need. Yet we’re oddly disconnected in our interpersonal relationships. Why? Isn’t social media supposed to make us feel more connected?

Our Online Personas

In many cases, people use social media as a highlight reel. We share what we are proud of and the happy moments and hide what we are ashamed of. That’s natural, right? But if you’re only seeing the highlights of other people’s lives, it’s much easier to feel left-behind or alone in your own life. The things that we don’t share tend to be the things that build a better connection with others.

For those of us who maintain a personal brand, Debbie challenged us to consider how social media impacts our branding. If we hide certain aspects of our lives to position ourselves a particular way, we start to pull away from our authentic selves. We start to create an online persona who is our ideal selves, but ultimately this can lead us to feel even more disconnected from ourselves and others.

Photography Credits: Krystal Carpintieri
Photography Credits: Krystal Carpintieri

How do we combat the disconnect? Here are a few ideas:

  1. Digital minimalism: More and more people are disconnecting from social media to live their lives IRL (in real life). Taking a break from social media or ditching it altogether is one way to reconnect and build better relationships with others.
  2. Be authentic: Rather than showing only the highlights, show your authentic self—challenges and all. People connect with honesty. But the key is to help; not commiserate. If you’re going through a difficult time, chances are someone else is going through it too. Share resources or seek support, rather than just complain.
  3. Set an intention: Ask yourself, why am I posting this? Am I looking for self-validation? Sympathy? Is it a humble brag? Being honest about why you’re posting sends a clear message to your audience. Did you land your dream client after working your tail off on the pitch? Yeah, I’ll celebrate that win with you. But do I care about your “picky” client? Nah, I don’t need your negativity.
Photography Credits: Bryan Burke
Photography Credits: Bryan Burke

Social Branding

As Debbie notes, branding is always evolving. The most recent anomaly is social branding, which is marketing for social change. Social branding projects, such as the Me Too Movement and Black Lives Matter, are designed to change a culture. So, whereas personal branding fails at the individual level due to the complexity of human emotions, social branding succeeds due to the social change people can rally around. Social branding builds consensus.

Continue the Conversation

Where do you stand on personal branding? Is your personal brand a true brand in that it builds consensus, or is it more of a brand identifier to set you apart in the marketplace? Do you tend to hide the truth on social media in hopes of creating an ideal online persona? Share your thoughts in the comments below, we want to hear from you!

About the Speaker:
Debbie Millman
Twitter & Instagram: @debbiemillman

Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, curator and host of the podcast Design Matters.

Meet The Speakers: Illiah Manger & Rachel Davis

Posted on by Krystal Carpintieri

We are so excited to have Illiah and Rachel join us for Baltimore Design Week. Together, they bring us insights into creative communities with their In Perfect Harmony–Choosing Creative Communities event on October 24th.


Here’s what they have to say about the event: “We can’t wait to meet everyone during our Creative Communities event. This isn’t a typical talk where you leave with a numb bum because you sat in your seat the whole time listening to someone talk at you. We have some amazing activities planned for us to explore values and aligning those with communities.”

Choosing Creative Communities

Rachel will also be facilitating a Problem Framing Workshop on October 27. Rachel gave us a little insight into the event: “I view problem framing as step 0 of Design Thinking. Many times we jump right in because we believe we know the pain points and the user and we are ready to empathize with them, but we haven’t examined the “What Else?” There may be perspectives––or even users––we haven’t considered when we don’t explore other frames.” Join Rachel as she guides us through how to approach problem framing as we wrap up Baltimore Design Week. 

Haven’t grabbed a seat yet to these events?
Grab a FREE ticket to the Creative Communities event HERE.
Snag a seat at the Problem Framing Workshop HERE.

Problem Framing Workshop-Baltimore Design Week

Now, let’s get to know Illiah and Rachel a little more…


What’s your favorite quote/philosophy?

Illiah: “Vulnerability is the birthplace of innovation, creativity, and change” – Brene Brown

We are each a wealth of knowledge, creativity, power. Our stories make up who we are, but it requires courage and vulnerability to be innovators, thinkers, designers. Brene Brown’s writing and talks inspire me to live fully and continue to do the work I’m called to.

Rachel: Everyone is creative. One of my favorite books is Creative Confidence by Tom Kelley and David Kelley. This whole philosophy of everyone is creative is what drives my brand Your True Tribes. One of my favorite quotes from this book is, “What we’ve found is that we don’t have to generate creativity from scratch. We just need to help people rediscover what they already have; the capacity to imagine—or build upon—new-to-the-world ideas. But the real value of creativity doesn’t emerge until you are brave enough to act on those ideas.”

Doesn’t matter if you are a designer, a copywriter, an accountant, a dentist, seriously whatever you are an expert in you are also creative. You have the ideas in your head it’s about working with those individuals who can help you organize those thoughts, and help you make them come alive in the world.

What is your biggest challenge as a designer/creative?

Illiah: That debilitating fear that comes with not thinking your ideas are good. That low-feeling you hit when you think the client won’t like what you’re designing is always a challenge. This leads to putting the work off because you don’t know if you can do it justice, and that procrastination just forces you to work under pressure when it’s not needed.

Rachel: The ever-present imposter syndrome. Any time I have creative block, or can’t get out of a creative slump, or just get into a funk. It’s that little voice in the back of my head that wants to tell me, well maybe you aren’t good enough to be doing this. Creative communities have actually helped a lot with this—being able to have a sounding board, a place to talk with like-minded people, a place that gets me back on track when that little imposter syndrome troll throws me off the bridge into the water. This is what I value in communities and close friends who help me come back to my true focus. 

A close second is communicating the value of design. That’s a huge challenge. How do you help the rest of the world “get it” when it comes so easy to you and other creatives to know the value and benefit of good design?

What’s on your desk that you could not live without?

Illiah: I get so many questions about color from both designers and clients. The Pantone Solid Coated & Uncoated swatch book is definitely something on my desk I cannot live without. It’s the most comprehensive, up to date color tool available. For me, it’s nearly impossible to choose colors for any brand design project without it, because the color formulas are consistent across all mediums. There’s always going to be differences from printer to printer and screen to screen, but choosing from Pantone as a starting place helps a lot.
And my earl grey tea latte. 

Rachel: Oh, this is a good one because I just bought something new I couldn’t live without. I get tense when I’m focused, I mean physically, my body—especially my hands. When I type I seem to think that pinky needs to go straight up in the air on my right hand as if I’m having high tea with the queen. Why? Heck if I know! But because of that, I invested in a gel stress ball, small enough to fit in my tiny hands. It helps me not have a hand that’s in pain for a week after a day of focusing and typing. This tiny gray hand therapy stress ball is my savior right now.

What sparks creativity for you?

Illiah: Weekends away from screens, art museums, walks, new experiences. Innovative Design.

Whenever I have creative block, it is because I don’t have enough information. My client is my main source of inspiration, always. Great design cannot be created in a vacuum. I need as much info from and about the client and the project as possible. 

Also, creativity takes practice. The more creative you are, the more you have. When I’m not designing, I’m crafting with my daughters or coloring in a coloring book. 

Rachel: Reading. For sure, reading. I have a list a mile long right now of books in my queue, both Kindle and ones I can actually hold in my hands. On my Kindle, I am addicted to the highlight tool for quotes or passages that spark something for me. In an actual book, I have stickies that go right next to quotes or things I want to come back to. There’s a time and a place for fiction, but my love is nonfiction, with some of my favorite authors being Seth Godin, Austin Kleon, Tom and David Kelley, Pat Flynn, and Tina Seelig. But there are so many more that I have on my list! If I’m at a block, I take a moment, pick up a book, head over to a room with no electronics—I mean except my Kindle if it’s a book on there!—I sit down, take a moment, clear my head, and just read.

What advice would you give to your 20-something self?

Illiah: Embrace fear, take risks. There’s never a time again when the stakes aren’t as high. Listen to your intuition, and let it be your guiding force.

Talk to and connect intentionally with designers (or anyone who’s living your dream) who are ahead of you. Community and connection is how you’ll reach your aspirations. Watch them and learn. 

Rachel: Progress is better than perfection. Have grace with yourself—change and mistakes are part of the process. It’s all about failing intelligently because failure is going to happen you just need to learn from it. And for that grace piece, seriously just give yourself a break. Did you make a spelling mistake in a post? Is it the end of the world, of course not——ask yourself will this matter in an hour, will this matter tomorrow, will this matter in a week, will this matter in a year?

Illiah C&V Creative

Illiah Manger

Creative Director / Owner
candvcreative.com // elevateandcultivate.com
@c.and.v // @elevate.cultivate

Rachel Davis

Rachel Davis

Content + Brand Strategist / Owner
yourtruetribes.com
@yourtruetribes (IG + Twitter)

Meet The Speaker: Taylor Cashdan

Posted on by Frances Miller

Taylor is a North Carolina-based multidisciplinary creative and community builder who’s passionate about people, design, and all the intersections in between.

He brings to the tables a burning desire to collaborate with others to create exceptional work “for people who give a shit.”

This October, we’re welcoming Taylor as a part of Baltimore Design Week 2019. His talk, titled “Stress Addiction: From Morning Coffee to the Cardiac Wing,” aligns with our recent efforts to engage with our community and peers about mental wellness and self-care.

Read on and get to know Taylor – from how he got started in design to what he’s digging right now. Then, join us in person during Baltimore Design Week!

Stress Addiction talk 10/23 with taylor cashdan

Where do you draw inspiration from?

Taylor: The people and things around me, and by extension, the Internet. I’m not one of those people that’s anti-Internet for sourcing inspiration. Never in the history of man have we as individuals had the reach we do now thanks to the Internet–you’d be foolish not to take advantage of it.

What advice would you give to your 20-something self?

Taylor: What you’re doing is working, so relax, continue to lean into authenticity, and remember is okay to take a break sometimes–your brain (and friends) will appreciate it.

When did you first realize you wanted a career in design?

Taylor: I can track all of my major “career” decisions back to people telling me “no, you can’t do this”. My first step in the direction of becoming a designer was during a 9th grade elective-fair (where you could come and learn about all the classes you could choose from for high school). The journalism teacher said “sorry, we don’t allow freshmen on our staff”…3 months later, I was the first freshman.

What’s your favorite quote or philosophy?

Taylor: There’s a book called “The Subtle Art of Not Giving A F*ck” that has a lot of quick, punchy lessons. But the one that’s stuck with me the most goes something like this: “you may not be directly responsible for what happened, but you are responsible for how you react to it.” I’ve defaulted back to that statement during times of stress or conflict and it has helped me not over or underreact.

What’s the harshest criticism you’ve ever gotten about your work and how did you handle it?

Taylor: I was told in an interview debrief via a recruiter that “I’d make a better design manager than an actual designer”. And at the time, it hit me hard. I was thinking “wow, they’d rather me be the one talking to the designers than actually making things–I must really suck”. Fast forward a few years, I now realize it was a compliment–the consideration and perspective I was viewing and presenting my work from was both at the 10,000-foot level and in the weeds, and the position I was applying for would have been too mundane. The lesson here is: it’s not always about you, sometimes, it’s about what an organization/client/person/etc needs or doesn’t need.

Is there any designer or piece of design that you’re digging right now?

Taylor: I’ve been leaning into monoline illustration heavily lately. It’s nice because you can pull in SO much detail, but it can also scale well with subtraction. Brian Steely has been a huge source of inspiration for me–and of course the simplicity of Draplin’s “thick lines” mantra.

Stress Addiction talk 10/23 with taylor cashdan

Q&A with Crayligraphy Founder, Colin Tierney

Posted on by Frances Miller

Hand lettering and calligraphy are having a major boom today, as seen from logos to magazine covers, and from mass-produced home goods to painstakingly-handwritten wedding invitations.

When looking at work by the likes of Jessica Hische, Lauren Hom, and Jon Contino (just a few of the letterers helping to spread the craft today), it can feel like there’s no way your own hand could do that. Calligraphy, in particular, is intimidating to get into. Choosing and buying tools, and getting over the hurdle of giving up when your first few tries don’t look totally Instagram-worthy.

Crayligraphy was founded in the Summer of 2015 by Colin Tierney in (guess where?) Baltimore, Maryland. Offering in-person workshops, online guides, and a community of other learners, Crayligraphy delivers helpful content for anyone interested in learning. AIGA Baltimore is excited to cohost a workshop right here in Baltimore, so join us on Saturday, May 11th, 2019! Read on to learn more about Colin’s journey in developing this group and resource.

Sign up for the Crayligraphy workshop!

So, what exactly is Crayligraphy?
Colin: It’s a concept I dubbed several years back—a neologism combining the words “crazy” and “calligraphy”—to help people learn the beautiful art of writing through the magical world of those nostalgic, childhood friendly markers. Because let’s be honest, calligraphy with markers is pretty crazy.

Essentially, Crayligraphy is a space for people to try their hand in the ancient art form in the least intimidating way as possible. No longer do you have to spend an arm and a leg on traditional supplies before determining whether or not you enjoy the process. Broad-line markers are cheap, easily accessible and most of all, fun!

Where did the name Crayligraphy come from?

Colin: Crayligraphy began as a way to experiment with calligraphy through a marker. In this particular post, a Crayola marker. Hence the original name “Crayoligraphy,” which yes, I dubbed as well, but that’s a whole other story 🤫🤐

I changed the name to “Crayligraphy” shortly after realizing I wanted to turn this idea into a learning platform. The name not only rolled off the tongue easier, but it didn’t limit people to thinking they had to use Crayola’s brand. There are so many quality broad-line markers out there–– Target’s Up&Up, Crazart, Roseart to name a few—–that it seemed silly to be exclusive to just one brand.

At the time, did you think this would grow to what it is today?

Colin: At the time, I had no idea how big this idea was going to be. I was simply responding to my audience after several years of emails and DMs, requesting that I teach hand lettering and calligraphy.

One year after coming up with the idea of Crayligraphy, I posted this same image announcing the launch. People who were interested in learning how to stylistically write with a marker, were able to sign up to our newsletter, being the first to know when my series of tutorials would begin.

After the first 24 hours, we had 2 thousand people sign up to our newsletter list 😱. Before the announcement, I didn’t know how to teach. I had to better my knowledge and skillset before proclaiming that I was proficient enough to take on that role. Basically, I had to learn to teach.

Originally, you were traveling across the country to host workshops in different cities. How did you balance this along with your family and other work?

Make no mistake: doing all of these workshops solo was no easy task.

We get hundreds of requests to visit different cities all around the world. Back when I started teaching workshops, I was a one-man show on the road. My wife Lindsey organized the events and made sure everything was scheduled and set up so that I could fly into the city on a Friday, wake up the next morning (like a lost puppy in an unfamiliar territory), teach the workshop and hop back on a plane to return home early Sunday (early as in 3 or 4 in the morning early 😩).

I had to do this at the time. I lost my job, my family didn’t have a home (it was on the market when I lost my job) and we were about to welcome a baby boy to the world. We already had 2 girls under the age of 4! Life was a bit Cray to say the least 😐 And while it wasn’t a sustainable living situation, it was necessary.

So after some time passed, I decided I couldn’t go at this alone anymore.

Hiring can sometimes be as daunting as doing all the work yourself. How have you built a team of educators?

Throughout my visits to these cities, I reached out to local artists who have shown interest in Crayligraphy while also having an understanding of the art. I asked these artists if they had any interest in co-hosting a workshop with me in their respective cities. I did this for a few reasons. One, having two instructors to teach a workshop adds so much more value for the attendees. Two, it adds some local flavor that the students can relate to.

Most importantly though, I was able to train these local artists to teach the Crayligraphy material. We call them “Educraytors.” So, whenever a city’s interest arises, I am able to call upon an Educraytor who represents that region, to host the workshop. This allows me to focus on Crayligraphy’s bigger picture and spend those precious moments I would otherwise be missing during travel, with my family.

Does Crayligraphy define a specific style of lettering, or does each artist put their own spin on it?

Our team of educraytors is a great example of how you can produce wild results with one simple instrument. Check them out on Instagram! Veronica Ruiz of @veronicaletters is based in Denver, CO. She has a wide range of styles, but you know Vero’s work when you see it scrolling through Instagram because it always stops you in your tracks. Terence Tang of @tinlunstudio comes from Houston, TX, where we hosted a workshop last year with AIGA Houston. He has now integrated what began as a serious hobby into his professional design workflow, where magic markers are now among his go-to tools for designing logos and lifestyle goods.

I’ll be co-hosting Baltimore’s workshop with Natalie Downey of @nataliedowneydesign. She’s one of the best out there when it comes to Crayligraphy. Her fragmented style (broken strokes) is something to watch over and over again while scratching your head in awe of how she does it. We like to call Natalie The Ninja-Wizard ⚔️🧙‍♀️of the team because her strokes are so quick and unbelievably accurate.

What sorts of techniques are taught in a Crayligraphy workshop?

We’ll go through the two different methods to create your letters. We begin with the fragmented method; that’s breaking down each character into basic strokes so that we see the makeup of these letters as shapes and pieces to build upon. So, after each stroke, you lift your marker and place it down where the next stroke needs to be marked.

Some of you will be able to learn a little quicker and if that’s the case, you might be ready for the fluid method. That’s not to say we leave those who don’t learn as quickly in the dust. We just have another option to practice for the people who might have an easier time understanding the fragmented method.

The fluid method entails keeping your marker on the paper and transitioning between thick and thins based on pressure and release through the fingertips. This method allows for a more elegant or smooth aesthetic where the fragmented method is based on broken strokes that appear sharper and quicker.

Sign up for the Crayligraphy workshop!

Meet the Speaker: Zombie Yeti

Posted on by AIGA Baltimore

Born and raised in the cornfields of northern Indiana, Zombie Yeti had no choice but to escape the maize via a steady diet of comic books, cartoons, movies, music and video games. It describes its work by defining a new term; a self-proclaimed movement called ‘Esoteric Americana’. On the surface, its style reflects its love of comic books and cartoons – with a dash of humor and an emphasis on story, character, silhouette and line. While beneath, its aesthetic results resemble a twisted take on representations of traditional art.

Zombie Yeti has had the pleasure to work with top tier companies such as Under Armour, Nike, Adidas, Reebok, Hasbro, and many more. It has also produced works with many greats in the music world such as Foo Fighters, DeadMau5, Deftones, Kid Rock, Incubus, Paul McCartney, Primus, Faith No More, Melvins, and many more. Most recently, it created the art packages for the Ghostbusters Pinball Machines. It also likes Circus Peanuts…

Where do you draw inspiration from?
Everything and anything. Or anything and everything, depending on your preference. I’m pretty sure I’m the result of everything I love (nature, film, music, video games, etc) somehow digested, moderately catalogued in my brain (ie, thrown on the floor), and perversely skewed with bile through my personal preferred perspective.

I don’t think that’s unique, but I think the perspective can be.

I try to look for the things other people aren’t focusing on. Part of that is growing up in the punk, anti-conformist realm of the 80’s and 90’s, and the other part of it is that I don’t see any other way to attempt to stand out if you’re doing the same thing as the other folks. There’s no challenge in trying to be someone else.

If you want to grow, you need to challenge and fail. I’m really good at failing! It’s probably my biggest strength.

What advice would you give to your 20-something self?
Relax. I’m you/me from the future!!! Quickly, I beg of you to take out every possible student loan you can. Take that money and invest it all in a new company called Google. …Also, in the future you will be sent back to the past to give yourself advice. Often. It’s VERY costly, but for some reason, interviewers will pony up!

On Failure…

I can assure you failure is indeed a viable option. The only caveat is you have to use your failures to learn what works and throw away what doesn’t.

So don’t huddle in a corner afraid to try something. Instead, take that time of inaction and use it to see how quickly you can fail and learn.

On Business relationships…

Be yourself and trust your gut. Look for people you like to work with and respect, and avoid the greedy people who want to use you for their benefit. If you present yourself in a shiny, marketable, safe, package, you’ll always have to play that game.

Instead, do what you are passionate about and if someone recognizes it and offers you an opportunity, they WILL trust your vision. Make real relationships in your business life.

On Life…

Make more time for your kids. Time moves too quickly with your head down. Look up and pay attention to your surroundings more.

When did you first realize you wanted a career in design?
I actually never wanted to. I thought Graphic Design was making flyers and brochures for local businesses. I avoided it like the plague. I had always loved drawing and creating since before I could speak, but I genuinely didn’t ever expect to make a career out of it. I don’t regret taking the long way though. I learned a lot of things that led me to have the time to focus on what I’m doing now.

In 2008, I was Creative Director for a design company. A designer by the name of Joshua Smith (aka Hydro74) reached out to me one day out of the blue. He used to try to look over my shoulder and steal my sketchbooks in middle school. I didn’t realize it at the time, but it was because he looked up to me.

Anyway, he wrote me and told me of his life journey and how he was inspired to pursue a career in design, and he thanked me for inspiring him. Serendipitously, his message was the spark that re-inspired me to pick up a pencil for the first time in 10 years. From then on, I haven’t put down a pencil/stylus.

Favorite Quote/Philosophy:

“The Princess is in another castle” – Toad

As a kid I didn’t imbue any higher meaning to this statement. But as time drives on, I foolishly look for substance in the mundane.

If I had to find meaning in this now, my take-away is that when you reach your goal, you’re a fool to stop.

Don’t mistake a goal as the ultimate victory. Continue to challenge yourself to do more and never stop learning on your own terms. It’s about the journey, not the end.

Baltimore’s 5th Annual Design Week is back! Register now for Raising the Game: Creativity Through Collaboration at Under Armour.

Q&A With Charlotte James: Comms Specialist, Creative Entrepreneur, Baltimore Badass

Posted on by AIGA Baltimore

Charlotte James is a digital communications strategist and entrepreneur originally from Philadelphia. She came to Baltimore to study at Johns Hopkins University and decided to stay! And we’re so glad she’s here.

She currently serves as the Director of Outreach and Communications for Common Curriculum, a local ed-tech startup. She is a former Baltimore Corps Fellow and current Baltimore Creatives Acceleration Network Founder Fellow with her nail art business, Power Decals.

Charlotte James Baltimore

Where do you draw inspiration from?
My business partner – she’s an incredible designer and helps me hone my aesthetic.

Favorite creative hobby, outside of design?
A friend recently got me back into sculpey clay so probably going to keep playing around with that.

What advice would you give to your 20-something self?
I’m still in my 20’s so if anyone has any advice, hook a sister up! Just kidding but for real, I always tell anyone younger than me that it’s totally cool to not know exactly what you want to do or who you want to be, as long as you’re always hustling towards something.

it’s totally cool to not know exactly what you want to do or who you want to be, as long as you’re always hustling towards something.

Charlotte James is the Co-Owner of Power Decals

Power Decals is a line of vibrant, statement-making nail decals that celebrate culture and powerful women. The Baltimore business is shaking up your handshake, as seen in Baltimore Magazine. But founders Charlotte and her partner Valentina Fiamma Ziino Colanino want more than amazing nail art. They create their decal designs based culturally diverse patterns and even feature inspiring women throughout history.

Meet Charlotte at AIGA Baltimore’s Ink & Pixels 2018

Join us at Ink & Pixels on September 29th to get to know her in person! Charlotte will be moderating the panel and town hall discussions on issues relevant to the emerging designer.

Register for Ink & Pixels – 9/29/2018

Save The Date: AIGA Baltimore Design Week 2018

Posted on by AIGA Baltimore

Celebrate & examine design beyond the margins

What boundaries does design face in Baltimore? What boundaries have we overcome? How could we do better?

This year’s AIGA Baltimore Design Week is an exploration of these and other topics related to the boundaries – real and artificial – that constrain, separate, protect, and define us. As designers, as Baltimoreans, and as people.

Join us, along with luminaries from Baltimore’s academic and design communities, for a series of events and discussions as we look back at developments that shaped Baltimore design over the last year, and look ahead to what’s next.

Stay tuned for full event details, and join the discussion on social media with #BMOREDW18

Event Lineup Preview

Meet the Speaker: Sean Flanagan

Posted on by AIGA Baltimore

Sean Flanagan has over 10 years experience creating effective, award-winning work for clients big and small; and has created entire advertising and branding campaigns executed from print to interactive, from broadcast to outdoor.

Sean started at Penn State University, earning a degree in Advertising, and going on to pursue a Master’s degree in Graphic Design at the Pratt Institute. From there he has worked at a variety of Baltimore-based agencies including Frank Strategic Marketing and Siquis before moving to Under Armour, where he is currently a Group Creative Director, leading their Team Sports Category and Content division.

Where do you draw inspiration from?
Film, TV, Photography. My obsession right now is lighting and how to shape and control light. So I look at a lot of films and the DPs of those films and try to reverse engineer the lighting setup they used. Cinematic lighting in movies can do so much with the range of emotions we feel from the picture.

What advice would you give to your 20-something self?
Don’t be a jerk!

Look, it’s ok to be passionate, it’s ok to have confidence, and it’s really ok to defend the work. But perhaps try to have a little bit more emotional intelligence and empathy for the people you’re in the trenches with and especially the client. Really just try to have a wholistic point of view of everyone’s motivations with regards to the project.

What does the graphic designer role look like in 20 years?
I’m not sure in 20 years there will be a job called “graphic design”, let alone five or ten years. It’s too limiting and narrowly focused. So much of what we do these days is experiential and driven by engagement. I’d say in 20 years we will all be called engagement designers, or engagement directors.

When did you first realize you wanted a career in design?
I did it all wrong! I don’t think I was aware of design as a career until late in high school. So by that point it was too late. I had no high school work to use to even attempt to apply to decent college programs. Until then I was just a kid that could draw pretty well. Then in college, the closest thing I did to graphic design was editorial cartoons for the Penn State Collegian. After I made the move to studying advertising as a focus, my talents skewed more towards the visual side than the copywriting, so then I was stuck trying to reverse engineer this whole thing to get the knowledge I needed, which included getting a Masters degree at Pratt for graphic design, and many more student loans.

What’s the harshest criticism you’ve ever gotten about your work and how did you handle it?
When I was at Pratt, there was a year-end design show where you got a section of a large room and you displayed a year’s worth of work. At some point, a team of professors would walk around critiquing each student’s body of work. When it was my turn, a very vocal professor proclaimed that my work was just too “advertising-y.” He meant this in a negative way, and for a minute it stung, because at that time, I had my mind set on being as pure a graphic designer as I could be. But eventually in my head I was like, “you know, you’re right,” and that’s when everything kind of clicked.

Is there any designer or piece of design that you’re digging right now?
Zombie Yeti of course!

Baltimore’s 5th Annual Design Week is back! Register now for Raising the Game: Creativity Through Collaboration at Under Armour.