Best Practices for Creating a Design Portfolio & Preparing for Interviews in 2022

AIGA Baltimore is here to help you succeed in your design portfolio reviews and interviews! Here is a guide for creating a design portfolio and some tips on how to prepare for an interview.

1. Quality over quantity. Showcase your best work.

We recommend starting and ending with an awesome piece. Don’t be afraid to include self-initiated work to stand out from the crowd. ONLY show your best work in your portfolio. If you aren’t 100% happy with a particular piece, don’t include it. It’s better to have 5-7 amazing projects than 10-15 projects that aren’t so great.

2. Think about how you will present your design portfolio—whether it is a PDF or an online portfolio. 

Traditional portfolios are printed in a flipbook style. If you have mostly print pieces, the traditional route may be the way to go. A bonus of having a printed portfolio is the opportunity to showcase printed pieces and to give reviewers a takeaway. Or if you have mostly web pieces, think about creating a portfolio website.

If you create a traditional printed portfolio or just a PDF, we suggest using Adobe InDesign to create the best design layout! Use 1-2 pages for each project and make sure you have a good hierarchy in terms of typography and images. A good size is 12×18 inches. 

Don’t forget to make your projects pop by placing them in mockups. We recommend keeping your mockup files organized to avoid re-downloading huge files. Some good mockup sites are mockupworld.co, creativemarket.com, graphicburger.com, and unblast.com. If you can’t find a free mockup, sometimes it’s easier to just create your own. 

If you need more design resources, check out this *FREE* Design Resource Guide from YouTuber & Graphic Designer, Kel Lauren.

3. Create a graphic design online portfolio.

It is a good idea to have a graphic design online portfolio so you can easily share it on LinkedIn, via email. Think about using Behance (free to use), Adobe Portfolio (you need a Creative Cloud account), Dribbble (you need to be invited), or a custom website such as Squarespace, Wix, or WordPress. Keep an out on the Creative Market freebies as they sometimes offer free website templates. 

4. Seek design opportunities outside of school.

There are lots of ways to get involved in design outside of school. Join the Baltimore Graphic Designers group on Facebook. It’s a group for Baltimore area-based graphic designers to create community, ask questions, get advice, share jobs, and plan meet-ups.

One way is to get involved with AIGA Baltimore! AIGA Baltimore is gearing up for another year of learning, connecting, and growing, and we need your help! Join board leaders on 1/26 at 12PM to hear about open roles and volunteer needs and find out where you can make a difference.

5. Keep your career goals in mind.

What do you want a career in? Think about all of these categories:

  • Brand Identity Design
  • Marketing & Advertising Design
  • Packaging Design
  • Motion & Video Design
  • Web & User Interface Design
  • Print & Publication Design
  • Lettering & Type Design
  • Graphic illustration
  • Data Visualization & Infographic Design

Learn more about these specific career types on dribbble: https://dribbble.com/resources/types-of-graphic-design

6. Practice how you will present your work. 

Be ready to discuss the goal of the project and how you reached the solution. Consider bringing any process sketches with you as well since reviewers are interested in your overall process.

Make sure that the pieces you include are the ones you are proud of. Make sure you can talk confidently in your meeting, interview, or review. Practice with a professional if you can.

7. Seek expert feedback. Attend Ink & Pixels 2022!

Take the next step towards your design career! Whether you want to make a good impression in interviews, need a new perspective on your portfolio, or want fresh eyes on a current project, we’re here to help. Ink & Pixels is one of AIGA Baltimore’s largest events focused on helping designers prepare for a career or career shift. 

This year, Ink & Pixels will be a 2-part event. The first event will be a virtual panel, From Portfolio to Offer: The Art of Getting Hired on Saturday, April 23rd. The Ink & Pixels portfolio reviews returns on Saturday, April 30th at Towson University. Mark your calendars and clean up those portfolios!

Meet The Speakers: Illiah Manger & Rachel Davis

We are so excited to have Illiah and Rachel join us for Baltimore Design Week. Together, they bring us insights into creative communities with their In Perfect Harmony–Choosing Creative Communities event on October 24th.


Here’s what they have to say about the event: “We can’t wait to meet everyone during our Creative Communities event. This isn’t a typical talk where you leave with a numb bum because you sat in your seat the whole time listening to someone talk at you. We have some amazing activities planned for us to explore values and aligning those with communities.”

Choosing Creative Communities

Rachel will also be facilitating a Problem Framing Workshop on October 27. Rachel gave us a little insight into the event: “I view problem framing as step 0 of Design Thinking. Many times we jump right in because we believe we know the pain points and the user and we are ready to empathize with them, but we haven’t examined the “What Else?” There may be perspectives––or even users––we haven’t considered when we don’t explore other frames.” Join Rachel as she guides us through how to approach problem framing as we wrap up Baltimore Design Week. 

Haven’t grabbed a seat yet to these events?
Grab a FREE ticket to the Creative Communities event HERE.
Snag a seat at the Problem Framing Workshop HERE.

Problem Framing Workshop-Baltimore Design Week

Now, let’s get to know Illiah and Rachel a little more…


What’s your favorite quote/philosophy?

Illiah: “Vulnerability is the birthplace of innovation, creativity, and change” – Brene Brown

We are each a wealth of knowledge, creativity, power. Our stories make up who we are, but it requires courage and vulnerability to be innovators, thinkers, designers. Brene Brown’s writing and talks inspire me to live fully and continue to do the work I’m called to.

Rachel: Everyone is creative. One of my favorite books is Creative Confidence by Tom Kelley and David Kelley. This whole philosophy of everyone is creative is what drives my brand Your True Tribes. One of my favorite quotes from this book is, “What we’ve found is that we don’t have to generate creativity from scratch. We just need to help people rediscover what they already have; the capacity to imagine—or build upon—new-to-the-world ideas. But the real value of creativity doesn’t emerge until you are brave enough to act on those ideas.”

Doesn’t matter if you are a designer, a copywriter, an accountant, a dentist, seriously whatever you are an expert in you are also creative. You have the ideas in your head it’s about working with those individuals who can help you organize those thoughts, and help you make them come alive in the world.

What is your biggest challenge as a designer/creative?

Illiah: That debilitating fear that comes with not thinking your ideas are good. That low-feeling you hit when you think the client won’t like what you’re designing is always a challenge. This leads to putting the work off because you don’t know if you can do it justice, and that procrastination just forces you to work under pressure when it’s not needed.

Rachel: The ever-present imposter syndrome. Any time I have creative block, or can’t get out of a creative slump, or just get into a funk. It’s that little voice in the back of my head that wants to tell me, well maybe you aren’t good enough to be doing this. Creative communities have actually helped a lot with this—being able to have a sounding board, a place to talk with like-minded people, a place that gets me back on track when that little imposter syndrome troll throws me off the bridge into the water. This is what I value in communities and close friends who help me come back to my true focus. 

A close second is communicating the value of design. That’s a huge challenge. How do you help the rest of the world “get it” when it comes so easy to you and other creatives to know the value and benefit of good design?

What’s on your desk that you could not live without?

Illiah: I get so many questions about color from both designers and clients. The Pantone Solid Coated & Uncoated swatch book is definitely something on my desk I cannot live without. It’s the most comprehensive, up to date color tool available. For me, it’s nearly impossible to choose colors for any brand design project without it, because the color formulas are consistent across all mediums. There’s always going to be differences from printer to printer and screen to screen, but choosing from Pantone as a starting place helps a lot.
And my earl grey tea latte. 

Rachel: Oh, this is a good one because I just bought something new I couldn’t live without. I get tense when I’m focused, I mean physically, my body—especially my hands. When I type I seem to think that pinky needs to go straight up in the air on my right hand as if I’m having high tea with the queen. Why? Heck if I know! But because of that, I invested in a gel stress ball, small enough to fit in my tiny hands. It helps me not have a hand that’s in pain for a week after a day of focusing and typing. This tiny gray hand therapy stress ball is my savior right now.

What sparks creativity for you?

Illiah: Weekends away from screens, art museums, walks, new experiences. Innovative Design.

Whenever I have creative block, it is because I don’t have enough information. My client is my main source of inspiration, always. Great design cannot be created in a vacuum. I need as much info from and about the client and the project as possible. 

Also, creativity takes practice. The more creative you are, the more you have. When I’m not designing, I’m crafting with my daughters or coloring in a coloring book. 

Rachel: Reading. For sure, reading. I have a list a mile long right now of books in my queue, both Kindle and ones I can actually hold in my hands. On my Kindle, I am addicted to the highlight tool for quotes or passages that spark something for me. In an actual book, I have stickies that go right next to quotes or things I want to come back to. There’s a time and a place for fiction, but my love is nonfiction, with some of my favorite authors being Seth Godin, Austin Kleon, Tom and David Kelley, Pat Flynn, and Tina Seelig. But there are so many more that I have on my list! If I’m at a block, I take a moment, pick up a book, head over to a room with no electronics—I mean except my Kindle if it’s a book on there!—I sit down, take a moment, clear my head, and just read.

What advice would you give to your 20-something self?

Illiah: Embrace fear, take risks. There’s never a time again when the stakes aren’t as high. Listen to your intuition, and let it be your guiding force.

Talk to and connect intentionally with designers (or anyone who’s living your dream) who are ahead of you. Community and connection is how you’ll reach your aspirations. Watch them and learn. 

Rachel: Progress is better than perfection. Have grace with yourself—change and mistakes are part of the process. It’s all about failing intelligently because failure is going to happen you just need to learn from it. And for that grace piece, seriously just give yourself a break. Did you make a spelling mistake in a post? Is it the end of the world, of course not——ask yourself will this matter in an hour, will this matter tomorrow, will this matter in a week, will this matter in a year?


Illiah C&V Creative

Illiah Manger

Creative Director / Owner
candvcreative.com // elevateandcultivate.com
@c.and.v // @elevate.cultivate

Rachel Davis

Rachel Davis

Content + Brand Strategist / Owner
yourtruetribes.com
@yourtruetribes (IG + Twitter)

Meet The Speaker: Taylor Cashdan

Taylor is a North Carolina-based multidisciplinary creative and community builder who’s passionate about people, design, and all the intersections in between.

He brings to the tables a burning desire to collaborate with others to create exceptional work “for people who give a shit.”

This October, we’re welcoming Taylor as a part of Baltimore Design Week 2019. His talk, titled “Stress Addiction: From Morning Coffee to the Cardiac Wing,” aligns with our recent efforts to engage with our community and peers about mental wellness and self-care.

Read on and get to know Taylor – from how he got started in design to what he’s digging right now. Then, join us in person during Baltimore Design Week!

Stress Addiction talk 10/23 with taylor cashdan

Where do you draw inspiration from?

Taylor: The people and things around me, and by extension, the Internet. I’m not one of those people that’s anti-Internet for sourcing inspiration. Never in the history of man have we as individuals had the reach we do now thanks to the Internet–you’d be foolish not to take advantage of it.

What advice would you give to your 20-something self?

Taylor: What you’re doing is working, so relax, continue to lean into authenticity, and remember is okay to take a break sometimes–your brain (and friends) will appreciate it.

When did you first realize you wanted a career in design?

Taylor: I can track all of my major “career” decisions back to people telling me “no, you can’t do this”. My first step in the direction of becoming a designer was during a 9th grade elective-fair (where you could come and learn about all the classes you could choose from for high school). The journalism teacher said “sorry, we don’t allow freshmen on our staff”…3 months later, I was the first freshman.

What’s your favorite quote or philosophy?

Taylor: There’s a book called “The Subtle Art of Not Giving A F*ck” that has a lot of quick, punchy lessons. But the one that’s stuck with me the most goes something like this: “you may not be directly responsible for what happened, but you are responsible for how you react to it.” I’ve defaulted back to that statement during times of stress or conflict and it has helped me not over or underreact.

What’s the harshest criticism you’ve ever gotten about your work and how did you handle it?

Taylor: I was told in an interview debrief via a recruiter that “I’d make a better design manager than an actual designer”. And at the time, it hit me hard. I was thinking “wow, they’d rather me be the one talking to the designers than actually making things–I must really suck”. Fast forward a few years, I now realize it was a compliment–the consideration and perspective I was viewing and presenting my work from was both at the 10,000-foot level and in the weeds, and the position I was applying for would have been too mundane. The lesson here is: it’s not always about you, sometimes, it’s about what an organization/client/person/etc needs or doesn’t need.

Is there any designer or piece of design that you’re digging right now?

Taylor: I’ve been leaning into monoline illustration heavily lately. It’s nice because you can pull in SO much detail, but it can also scale well with subtraction. Brian Steely has been a huge source of inspiration for me–and of course the simplicity of Draplin’s “thick lines” mantra.

Stress Addiction talk 10/23 with taylor cashdan

Wanna get a design job? Think like a hiring manager.

If my experience at Ink and Pixels taught me anything, it is that young designers continue to face the permission paradox—you can’t get a job without experience, but need a job to gain experience. Each of the five students whose portfolios I reviewed voiced this same set of concerns: Lots of applications are sent, but little-to-no feedback or opportunity exists after hitting send. Just about all students recognized that there was a glut of applications, and thus it’s hard to stand out from the crowd. And while the concerns are valid, I’ve begun to wonder if students fully understand the business side of the equation.

Hiring is a complicated and time-consuming process. To hire a new employee the business has to shell out costs, often in the form of man-hours and marketing costs. In business settings where a Human Resource Department is involved, there is time cost associated with posting, reviewing, and interviewing potential candidates. In addition, there is the time design managers and creative directors have to set aside to review and interview candidates. For a business, this time falls into an un-billable category, and thus represents lost income. A company is willing to put up with this lost income if they can identify and hire the right candidates, who are likely to stick around for a few years.

HR and the design team members eliminate candidates quickly—they have to—and they do so without prejudice. As a young designer, it is crucial to show (or tell) potential employers exactly what benefit, what problem they can solve when they are applying and interviewing. Sure, this is a gross over-simplification, and there are no absolute ways to achieve that goal. But as young designers often throw a lot of different types of work out to be reviewed (and I definitely believe this is a good thing), they should tailor their work to the needs of the potential employers. If the job is print heavy, show some print work first. If the job leans more towards a digital space, show some digital work first.

The importance of events like Ink and Pixels shouldn’t be overlooked. While not every reviewer or panelist will have jobs to hand out, talking to pro’s in this setting is a very structured form of networking. One-on-one time with a handful of design professionals can only help young designers understand the difference and challenges in each unique design environment. Talking to the attendees at Ink and Pixels was the highlight of my weekend (I mean, I live in a house with two toddlers), and I commend AIGA Baltimore for once again putting on this event.


About the Author:

RobMaguire_HeadshotRob Maguire has over 15 years’ experience providing graphic design and marketing services to businesses of all sizes. After changing gigs each time his wife switched jobs and cities, Rob decided to begin his role as an independent creative. His experience working as an agency art director, and later as an in-house senior package designer has cultivated a knack for understanding the unique needs of each client. Today, Rob works and lives in Maryland with his wife, kids, and dogs.


About Ink & Pixels:

Ink & Pixels is one of AIGA Baltimore’s largest events focused on helping designers prepare for a career or career shift. This year’s Ink & Pixels event was held on Saturday, April 13th at Stevenson University.

More about Ink & Pixels

How I Landed My Dream Design Job Right Out Of College

An Ink & Pixels Testimonial

Hi all! My name is Sammy Smith. A recent graduate of Stevenson University (Spring 2018), I majored in Visual Communication Design. I am currently a Junior Designer at Design B&B, a design and branding agency with locations in Baltimore & Chicago. I was fortunate enough to be offered an internship the summer before my senior year, and was ecstatic when it turned into a full-time job offer after graduation.

But how did I land this amazing internship and job? Well, I have Ink & Pixels to thank for that.

Ink & Pixels is an amazing event to get your portfolio reviewed by working design professionals, work on interview skills, and network. Being very active and even President of Stevenson’s AIGA student group, I made it a point to attend this event every year. (Even though I’m a slight introvert, and would rather stay home and watch Netflix.) I knew the value of this event, that there was no debate about whether to attend or not. It was a definite “okkk, fiiinne.” pauses Netflix & gets off couch

*pauses Netflix & gets off couch*

Ink & Pixels 2017

During Ink & Pixels my junior year, I had the pleasure of sitting and meeting with Shelly Boggs, a Principal of Design B&B. We had a fantastic conversation and review, which ultimately led to an internship offer. She told me that they don’t usually hire junior year college students as interns, but made an exception for me because she was so impressed with my portfolio. Woww, flattered! I interned at Design B&B that summer and they even kept me on throughout my senior year.

Two months before graduation, when all seniors are frantically looking for jobs, Shelly offered me a full-time position. I was so humbled and grateful for this opportunity to continue with such an amazing company and TO HAVE A JOB OUT OF COLLEGE! Whoooo!

Ink & Pixels 2018

So, take my advice.

Pause Netflix.

Get yourself and your work out there. NOW! You won’t regret it. Now, obviously, it is not a guarantee that if you attend Ink & Pixels, you will be offered an internship or a job. I was just lucky, I guess. But who knows; you won’t find out unless you try.

Sign Up For Ink & Pixels Today!

Designers for Good: A Conversation with Liz Danzico, Creative Director for NPR

Welcome to AIGA Baltimore’s first installment of our Designers for Good interview series, featuring conversations with designers who work in the field of social innovation.

Our first interview is with Liz Danzico – part designer, part educator, and full-time dog owner. She is also creative director for NPR, overseeing and guiding both the visual and user experience across NPR-branded digital platforms and content. Liz is chair and co-founder of the MFA in Interaction Design program at the School of Visual Arts. She has written for design-minded publications, including Eye Magazine, Fortune Magazine, Interactions Magazine, and writes part time at bobulate.com.

 


 

What is your background?

I started out thinking I’d be a writer, but absolutely fell for work in the digital space when those positions first started emerging. Today, I’m creative director for NPR, whose mission is to work in partnership with member stations to create a more informed public. I’m the founding chairperson of the MFA Interaction Design program at the School of Visual Arts, one of the world’s top design schools. On the side, I advise startups, nonprofits, and global companies. Because my background is in writing, I continue that work by writing talks and writing for design-minded publications, and on my own site, bobulate.com. My very first job after college was as an English teacher in Japan, an experience I still think helped me be human-centered in my design practice.

 

You are founding chairperson of the MFA in Interaction Design Program at SVA in addition to advising various startups, nonprofits and global companies. How have your varied interests and experiences informed your role as the first creative director at NPR.

I used to joke that when people asked what I did, I responded in one long run-on sentence with too many commas. I joked because, quite honestly, I was a bit self-conscious about my many side projects across teams and fields. Someone eventually pointed out that perhaps this wasn’t a deficit, but a feature. Perhaps keeping multiple projects in one’s head and lateral thinking was my talent. So I started taking roles that took advantage of that, which required me to do that. This is all to say that being responsible for design across platforms, products, and divisions draws upon that very skill.

 

You may not define yourself as a social designer, but your roles as creative director at NPR, a non-profit whose mission is to create a more informed public, an educator, and consultant to mission-based organizations are contributing to the improvement of society, students and non-profits. How do you think design can work to address social problems or further social causes, and do you see any or all of your roles in this light?

Design has the power to make people’s lives better. If we ask how can we give the people we design for a sense of hope, empowerment, strength, and make their lives a bit better than they were before, then we are using design to address social problems no matter what they scale. This is the kind of work I’ve tried to chase down in my career. Work that helps to improve people’s lives, helps them be more informed, more empowered in their careers, get the basic human services they need, helps improve cities, financials, our government services. Design and its uniquely human-centered approach has the potential to affect and improve everyday life.  

 

Where do you see the field of interactive design moving in the future? (And if you are comfortable answering, how could this apply to the field of social design?)

It used to be that interactive referred to only that sliver of business that wanted a simple website. Over the course of years, it’s now hard to find a thing or a place that isn’t touched by some kind of interactive design. Looking ahead, we’ll start to see more and more complex problem spaces being affected by interactive design.

 

What advice would you give a designer interested entering the interactive design field?

Read the new “LEAP Dialogues: Career Pathways in Design for Social Innovation,” which in full disclosure, I was a co-editor on. In it, 84 practitioners and educators weigh in on the role of social impact design in a changing market and world through interviews conversations, essays, and case studies. Next, read Khoi Vinh’s book, “How They Got There,” which talks about the paths of 14 digital designers. This is important as, for a field that’s still relatively young, the field is still inventing itself. It’s useful to see how some of the most important designers got their start. After reading both, consider where you want to do interactive work. Then, and most importantly, look for great people you can learn from. No matter what field you want to enter, it will be the people who surround you who make your career. Find people who inspire you, and head in their direction.

 

What are your favorite projects and why?

The MFA Interaction Design Program at SVA. Starting this graduate program been one of the more rewarding parts of my career to build a graduate program, which is truly building a community of people, then watching them change the world.

NPR One. Working on this storytelling platform has been one of the more challenging and broadly influential projects in my career, and I’ve learned more deeply what it means to do product design.

Bobulate. This is my personal site and a place where I get to be entirely myself through writing.

 

What is a surprise you have encountered over the course of your career?

People who are top of their field are generally the ones who are most willing to help and/or the first to respond to your request, no matter who you are.

 

What are 1-3 challenges you have encountered over the course of your career?

I’ve always had a problem saying no. But over the course of years, I’ve learned to be grateful that I have so many opportunities to say no to! So it’s a challenge, but a welcome one. Perhaps relatedly, I have worked to maintain balance in my life. Balance between work and play; between travel and home; between impactful work and work that pays the bills. But the truth is: there is no “between.” Once I realized that it’s all part of my life, rather than thinking about it as some intricate balancing game, it all started coming together. But it’s a lifetime of learning.

 


 

DesignForGood

About Design for Good

Design for Good is a platform to build and sustain the implementation of design thinking for social change. This platform creates opportunities for designers to build their practice, their network, and their visibility. Design for Good recognizes the wide range of designers’ work and leadership in social change which benefits the world, our country and our communities.

Design for Good supports and sustains designers who play a catalytic role in communities through projects that create positive social impact. By connecting and empowering designers through online networking tools, inspirational stories, chapter events, training, national advocacy and promotion, Design for Good serves as a powerful resource for designers who wish to work in this area and a beacon for designers leading the charge.

Meet Megan Brohawn, Baltimore Designer

Megan Brohawn

Megan Brohawn is a powerhouse designer who brings a modern perspective and fresh approach to her projects at Novak Birch. Check out her work and get to know her a little better:

What’s your favorite project in your portfolio right now?
My favorite recent project was designing the Baltimore Triathlon logo. It was a really fun collaboration with Will, the owner of Elite Race Management. The inaugural race takes place in a few weeks, and I can’t wait to see the logo on the final materials – shirts, medals, stickers, banners, and more!

Who’s your favorite designer or design studio?
Jessica Hische; I am really inspired by her hand lettering.

What music do you listen to while you’re working?
Music is an absolute must for me when working! Currently I am listening to a lot of St. Vincent, Jack White, Yeah Yeah Yeahs, and Arcade Fire.

Choose one: Adobe Illustrator, InDesign, or Photoshop?
Indesign.

Why do you love AIGA?
I love AIGA because I enjoy sharing experiences with other designers and taking part in our local design community.

Happy 25th Anniversary, AIGA Baltimore!

We’ve had a lot to say about our 2nd Annual Baltimore Design Week over the last few weeks. There’s been so much going on we wanted to tell you about, including our plans for local studio tours, the Charm City Type Race, and special guests Khoi Vinh and Matteo Bologna.

Today, coinciding with Design Week, the Baltimore chapter of AIGA is celebrating our 25th year and we wanted to look at our history. We talked with former board presidents about their unique perspectives as they worked to make the Baltimore design community a source for events, ideas, and inspiration.

In 1988, Domenica Genovese was the senior art director at North Charles Street Design and she says she was enticed by the concept of starting a design-focused organization in Baltimore.

“Back then designers were second class citizens under account managers and sales and marketing,” she says, “So it was exciting to create a chapter that helps educate people about design.”

According to Genovese, there were no other goals aside from regularly getting together with about ten fellow designers, including two future AIGA Baltimore board presidents, Bob Shelley and Ed Gold. The group really just wanted to elevate the profession’s career status. One of their first events was an annual design competition called 20/20 where twenty designers were each given one minute to show off their talent and the success of the event pushed them towards becoming an official AIGA chapter.

Shelley says it took a lot to convince himself that he was ready to make the move from an unofficial gathering to an organization.

“I kept thinking about where to begin,” he says, recalling the memorable moments of early planning, “How do I create an AIGA chapter in Baltimore? It was mind-boggling. So many of my friends were there with me and I didn’t want to let them down. Plus, my company, RS Jensen, was splitting up and I was going through a divorce. But the Baltimore chapter was so important to me.”

“Then I thought, maybe a diversion would help me channel my energy into something I love: design.”

Pulling together a board, Shelley had a support system who convinced him that they were doing a good thing both for the present and the future. He visited other chapters throughout the country, getting their support to convince the AIGA National board that Baltimore needed its own chapter.

“Baltimore is not Washington,” he says, “We’re only 45 minutes apart but from completely different worlds.”

Ed Gold was, at the time, also the creative director of Barton-Gillet, a major advertising agency formerly located downtown. He remembers when desktop publishing changed everything.

“You either were print or video,” says Gold, referring to the available career choices at the time, “and you had a specific thing you did. When designers were able to set their own type using design software, it instantly put the linotype people out of business.”

Modern design tools are more available now than they were 25 years ago, when the equipment size and the specialized knowledge to operate it made them much less accessible. Gold believes because of this designers are now hired for their ideas instead of their ability to use those tools.

“With so much control in the hands of designers now, they’re in a great position to be entrepreneurs,” he says. “History is full of artists of all kinds who simply did something first because they could.”

We’d like to thank Domenica Genovese, Bob Shelley, and Ed Gold for talking to us. We’d also like to thank everyone who’s volunteered on the board over the last 25 years and, while we can’t list you all here, we can recognize our past board presidents and everything they’ve done for Baltimore’s design community and our AIGA chapter.

1988-1989 –  Robert Bob Shelley

1989–1991 – Anthony Tony Rutka

1991–1993 – Ed Gold

1993–1994 – Craig Zeigler

1994–1997 – Brenda Foster

1997–1999 – Kristin Seeberger

1999–2001 – Carl Cox

2001-2002 – Brigitt Thompson

2002–2004 – Joe Wagner

2004–2008 – Chuck Lowensen

2008–2011 – Christopher Jones

2011-2013 – Alissa Jones

Here’s to another 25 years!

Board Member Spotlight

Like most boards, the AIGA Baltimore board is comprised of 100% volunteers. So you can get to know the board and recognize some faces at our events, we are featuring board members. Today’s post focuses on Jennifer Marin, our Education & Professional Development Director!

Q. Tell us a little about yourself.
A. I am Northern Italian (from Livorno, a port city on the western coast of Tuscany) and Venezuelan. I moved to Baltimore from Caracas 15 years ago to live with my mother and attend college. I never returned home and eventually I became a citizen, choosing Baltimore as my new home. I’ve taught design courses at Towson University and currently I am the senior designer at an in-house design department in Columbia. We work primarily in book and video publishing, but have begun expanding our expertise as the digital movement sweeps over our industry.

Q. What do you love about design?
A. Design thinking doesn’t provide the “right answer” but rather a myriad of ways to approach a solution. I love being challenged to find creative solutions. Ironically, at best, I can draw a stick figure.

Q. Why did you decide to join the AIGA Baltimore board?
A. I’m excited to be an active part of the Baltimore design community. I see the benefits of a strong chapter, and I want to help make our chapter as strong as AIGA DC.

Q. What is your passion?
A. Other than design, I love to cook. Before I chose my career as a designer, I went to culinary school. I wanted to be a chef. I worked at a few local restaurants when I realized that for me, the art of cooking was more enjoyable in the comfort of my home where I could experiment freely with new ingredients and recipes and where I didn’t have to clock in and out, work long hours and sweat profusely behind a hot stove. Of course, this was before the Food Network craze, when being a chef was not as fashionable and hip as it is today.

Q. What is a must-see spot in Baltimore?
A. I love the sidewalk culture in Mt. Vernon. The architecture of our city is beautiful, especially around the Peabody and Mt. Washington Monument.

Q. What is your favorite summertime drink?
A. Pineapple, cilantro & lime margarita from El Gato Negro in New Orleans. One of the most refreshing drinks I’ve ever had.

Board Member Spotlight

Like most boards, the AIGA Baltimore board is comprised of 100% volunteers. So you can get to know the board and recognize some faces at our events, we are featuring board members. Today’s post focuses on Brian Ghiloni our Vice President!

Q. Tell us a little about yourself.
A. I grew up in New Hampshire and moved to Baltimore for college to study painting. Since graduating, I’ve moved away and back a couple of times, but I’ve always considered Baltimore home. I’ve been fortunate to also live in Seattle, Ireland, and Italy. Currently, I help run a 2-person design studio specializing in exhibit and special event design. We work with a broad spectrum of clients including Fortune 500 companies, local businesses, nonprofits, and governmental organizations. More recently, we worked on the NATO and the G8 Summits.

Q. What do you love about design?
A. I love the fact that I’m constantly challenged creatively. Design has the potential to have a much greater reach than fine arts. Design isn’t simply about making beautiful things. The Design for Good initiative is a perfect example of designers participating in larger conversations about important issues that affect us all.

Q. Why did you decide to join the AIGA board?
A. I joined the board to connect with local designers and give back to the design community. I want to see Baltimore designers succeed!

Q. What is your favorite Jon Waters Film?
A. Pink Flamingos

Q. Where is the best Baltimore crabcake?
A. Koco’s on Harford Road.